Tsekani malonda

M'mbiri ya Apple, pakhala pali zinthu zingapo zopambana zomwe zathandizira kwambiri ndalama zamakampani. Chimodzi mwazinthuzi chinali iPod - m'nkhani yamasiku ano mu Apple History, tikumbukira momwe woyimba nyimboyu adathandizira kuti Apple apeze ndalama.

Mu theka loyamba la Disembala 2005, Apple idalengeza kuti idalemba ndalama zambiri munthawi yoyenera. Kugunda kosasunthika kwa nyengo ya Khrisimasi isanakwane kunali iPod ndi iBook yaposachedwa, yomwe Apple idalipira kuchulukitsa kanayi phindu lake. Munkhaniyi, kampaniyo idadzitamandira kuti idakwanitsa kugulitsa ma iPods mamiliyoni khumi, ndikuti ogula akuwonetsa chidwi kwambiri ndi chosewerera nyimbo chaposachedwa cha Apple. Masiku ano, zopeza zambiri za Apple sizodabwitsa. Panthawi yomwe malonda a iPod adapeza phindu lomwe tatchulawa, kampaniyo idakali m'kati mwa kubwereranso pamwamba, ndikuchira ku zovuta zomwe zidadutsa kumapeto kwa zaka za m'ma XNUMX, ndipo mokokomeza pang'ono tinganene kuti. anali akulimbana ndi mphamvu zake zonse kwa kasitomala aliyense ndi wogawana nawo.

Mu Januware 2005, ngakhale wokayikira womaliza wa Apple mwina adapumira. Zotsatira zachuma zidawulula kuti kampani yochokera ku Cupertino idatumiza ndalama zokwana $ 3,49 biliyoni kotala yapitayi, zomwe zinali 75% kuposa kotala lomwelo chaka chatha. Ndalama zonse za kotala zidakwera mpaka $295 miliyoni, poyerekeza ndi "$2004 miliyoni" mu kotala yomweyi mu 63.

Masiku ano, kupambana kodabwitsa kwa iPod kumatengedwa kuti ndi chinthu chofunikira kwambiri pakukula kwa meteoric kwa Apple panthawiyo. Wosewerayo adakhala chimodzi mwazithunzi zachikhalidwe chanthawiyo, ndipo ngakhale chidwi cha iPod chazimiririka pakapita nthawi, kufunikira kwake sikungakane. Kuphatikiza pa iPod, ntchito ya iTunes idalinso yopambana, komanso kukulirakulira kwa masitolo ogulitsa njerwa ndi matope a Apple - imodzi mwa nthambi zoyamba idatsegulidwanso kunja kwa United States panthawiyo. Makompyuta nawonso adachita bwino - ogwiritsa ntchito wamba komanso akatswiri anali okondwa ndi zinthu zatsopano monga iBook G4 kapena iMac G5 yamphamvu. Pamapeto pake, chaka cha 2005 chidalowa m'mbiri makamaka chifukwa cha momwe chimagwirira ntchito mwaluso ndi zinthu zambiri zatsopano ndikutsimikizira pafupifupi chilichonse chazogulitsa bwino.

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