Kuchokera ku mbiri ya Apple: Momwe iPod idalengezera kupambana kwakukulu kwa Apple

Masiku ano, ogwiritsa ntchito ambiri mwina amamvera kale nyimbo pa ma iPhones awo, makamaka kudzera mu ntchito zotsatsira. Koma sizinali choncho nthawi zonse, ndipo kwakanthawi ma iPod a Apple anali otchuka kwambiri. Izi zinali choncho, mwachitsanzo, mu January 2005, pamene malonda a wosewera wotchuka ameneyu anafika pa nambala yaikulu kwambiri.

Miyezi itatu yapitayi, pamodzi ndi kugulitsa kwa Khrisimasi kwa iPod komanso kufunikira kwakukulu kwa iBook yaposachedwa, zawona phindu la Apple kuwirikiza kanayi. Kampani ya Cupertino, yomwe panthawiyo inalibe vuto kufalitsa deta yeniyeni pa chiwerengero cha zinthu zomwe zimagulitsidwa, idadzitamandira ndi kutchuka koyenera kuti idakwanitsa kugulitsa ma iPods mamiliyoni khumi. Kutchuka kochulukira kwa osewera nyimbo kudapangitsa kuti Apple apindule kwambiri kuposa kale lonse. Kuchuluka kwa phindu lomwe Apple adapeza kale sikodabwitsa masiku ano, koma zidadabwitsa anthu ambiri panthawiyo.

Mu 2005, sizinali zotheka kunena kuti Apple inali pamwamba. Oyang'anira kampaniyo adayesetsa kumanga ndikusunga malo abwino kwambiri pamsika, ndipo aliyense anali kukumbukira bwino momwe kampaniyo idayandikira pafupi kugwa mu theka lachiwiri la zaka makumi asanu ndi anayi. Koma pa Januware 12, 2005, monga gawo lolengeza zotsatira zake zachuma, Apple idavumbulutsa ndi kunyada koyenera komanso koyenera kuti idakwanitsa kufika $3,49 biliyoni pazambiri za kotala yapitayi, chiwonjezeko chachikulu cha 75% pa kotala lomwelo chaka chatha. Ndalama zonse za kotalayi zidafika $295 miliyoni, kukwera $63 miliyoni kuchokera kotala lomwelo mu 2004.

Chinsinsi cha zotsatira zododometsa izi chinali makamaka kupambana kwakukulu kwa iPod. The ting'onoting'ono wosewera mpira anakhala kufunikira kwa anthu ambiri, inu mukhoza kuwona pa ojambula zithunzi, otchuka ndi anthu ena otchuka, ndipo Apple anatha kulamulira 65% ya kunyamula nyimbo wosewera mpira msika ndi iPod.

Koma sikuti inali nkhani ya iPod chabe. Zikuwoneka kuti Apple idasankha kusasiya chilichonse mwamwayi ndikulowa m'madzi amakampani opanga nyimbo ndi iTunes Music Store yake, yomwe panthawiyo inkayimira njira yatsopano yogulitsa nyimbo. Koma masitolo ogulitsa njerwa ndi matope a Apple adakulanso, ndipo nthambi yoyamba kunja kwa United States inatsegulidwanso. Kugulitsa kwa Mac kunalinso kukwera, mwachitsanzo iBook G4 yotchulidwa, komanso iMac G5 yamphamvu idakondwera kwambiri.

Nthawi yomwe Apple adalemba mbiri yogulitsa iPod yake inali yosangalatsa osati chifukwa cha kupambana kwa wosewera mpira, komanso chifukwa cha momwe kampaniyo inatha kugoletsa kwambiri pamagulu angapo nthawi imodzi - kuphatikizapo madera omwe anali wachibale watsopano.

Zithunzi

iPod 2005 2

iPod 2005 3

iPod mini mitundu 2005

iPod mini wobiriwira 2005

iPod mini green blue 2005

iPod mini iPod 2005

Chitsime: Chipembedzo cha Mac, gwero la zithunzi zazithunzi: Apple (kudzera Wayback Machine)