Amaya Toman Pamene Apple yogulitsira nyimbo pa intaneti ya iTunes idatsegula koyamba zitseko zake, anthu ambiri - kuphatikiza ena mwa akuluakulu a Apple - adawonetsa kukayikira za tsogolo lake. Koma iTunes Music Store idakwanitsa kupanga malo ake pamsika ngakhale kuti mfundo zogulitsa zomwe zimayimira zinali zachilendo panthawiyo. Mu theka lachiwiri la Novembala 2005 - pafupifupi zaka ziwiri ndi theka kuchokera pomwe idakhazikitsidwa - Sitolo yanyimbo yapaintaneti ya Apple idakhala pakati pa khumi apamwamba ku United States.
Izo zikhoza kukhala chidwi inu
Ngakhale mu 2005, omvera angapo adakonda kugula zowonera zakale - makamaka ma CD - kuposa kutsitsa kovomerezeka pa intaneti. Panthawiyo, malonda a iTunes Music Store sakanatha kufanana ndi zimphona zazikulu monga Walmart, Best Buy kapena Circuit City. Ngakhale zinali choncho, Apple inakwanitsa kuchita zinthu zofunika kwambiri chaka chimenecho, zomwe zinali zofunika osati kwa kampani yokhayo, komanso makampani onse ogulitsa nyimbo za digito.
Zithunzi
Nkhani zakuchita bwino kwa iTunes Music Store zidabweretsedwa ndi kampani yowunikira The NPD Group. Ngakhale kuti sichinasindikize manambala enieni, idasindikiza mndandanda wa ogulitsa nyimbo opambana kwambiri, momwe sitolo ya intaneti ya apulo inayikidwa pamalo abwino achisanu ndi chiwiri. Panthawiyo, Walmart adatsogolera mndandandawo, ndikutsatiridwa ndi Best Buy ndi Target, pomwe Amazon ili pamalo achinayi. Ogulitsa FYE ndi Circuit City amatsatiridwa ndi Tower Records, Sam Goody ndi Borders pambuyo pa iTunes Store. Malo achisanu ndi chiwiri akuwoneka kuti sangasangalale, koma pankhani ya iTunes Music Store, chinali umboni kuti Apple idakwanitsa kupambana pamsika womwe, mpaka pano, udali wolamulidwa ndi ogulitsa onyamula nyimbo zakuthupi, ngakhale adachita manyazi poyamba. .
iTunes Music Store idakhazikitsidwa mwalamulo kumapeto kwa chaka cha 2003. Pa nthawiyo, kutsitsa nyimbo kumalumikizidwa makamaka ndi kupeza nyimbo ndi ma Albamu mosaloledwa, ndipo ndi ochepa omwe akanaganiza kuti zolipira pa intaneti pakutsitsa nyimbo zovomerezeka tsiku lina zitha kukhala zodziwika bwino komanso zowona. . Apple yakwanitsa kutsimikizira kuti iTunes Music Store yake si Napster yachiwiri. Kumayambiriro kwa Disembala 2003, iTunes Music Store idakwanitsa kutsitsa mamiliyoni makumi awiri ndi asanu, ndipo mu Julayi chaka chotsatira, Apple idakondwerera kupitilira nyimbo zotsitsa 100 miliyoni.
Sizinatenge nthawi, ndipo iTunes Music Store inalibenso kugulitsa nyimbo - ogwiritsa ntchito amatha kupeza mavidiyo a nyimbo pang'onopang'ono apa, mafilimu afupikitsa, mndandanda, ndi mafilimu otsatiridwa pambuyo pake adawonjezedwa pakapita nthawi. Mu February 2010, kampani yochokera ku Cupertino inakhala wogulitsa nyimbo wodziimira payekha padziko lonse lapansi, pamene ogulitsa mpikisano nthawi zina ankavutika kuti apulumuke. Masiku ano, kuwonjezera pa Masitolo a iTunes, Apple imagwiritsanso ntchito bwino ntchito yake yotsatsira nyimbo ya Apple Music ndi Apple TV +.
