Kuchokera ku mbiri ya Apple: iTunes imakhala yachiwiri kugulitsa nyimbo

Masiku ano, ambiri aife timamvera nyimbo kudzera m'masewera osiyanasiyana. Kumvetsera nyimbo zochokera kuzinthu zamakono kukucheperachepera, ndipo popita, nthawi zambiri, timakhala okhutira ndi kumvetsera kudzera pa mafoni a m'manja, mapiritsi kapena makompyuta. Koma kwa nthawi yaitali makampani oimba nyimbo anali olamulidwa ndi onyamula thupi, ndipo zinali zovuta kwambiri kuganiza kuti zikanakhala zosiyana.

M'gawo lamasiku ano la "mbiri" yathu yokhazikika, timayang'ana m'mbuyo pomwe iTunes Music Store idakhala wogulitsa nyimbo wachiwiri ku United States pasanathe zaka zisanu kukhazikitsidwa kwake. Mzere wakutsogolo udali ndi unyolo wa Walmart. Munthawi yochepayi, nyimbo zopitilira 4 biliyoni zagulitsidwa pa iTunes Music Store kwa makasitomala opitilira 50 miliyoni. Kukwera kofulumira kwa maudindo apamwamba kunali kupambana kwakukulu kwa Apple panthawiyo, ndipo panthawi imodzimodziyo adalengeza kusintha kwakusintha momwe nyimbo zimagawira.

"Tikufuna kuthokoza okonda nyimbo opitilira 50 miliyoni omwe adathandizira iTunes Store kufika pachimake chodabwitsachi," adatero. Eddy Cue, yemwe anali wachiwiri kwa purezidenti wa Apple ku iTunes, adatero potulutsa atolankhani. "Tikupitiriza kuwonjezera zinthu zatsopano, monga iTunes Movie Rentals, kuti tipatse makasitomala athu zifukwa zambiri zokondera iTunes," anawonjezera. iTunes Music Store idayamba pa Epulo 28, 2003. Pa nthawi yomwe ntchitoyo idakhazikitsidwa, kutsitsa nyimbo za digito kunali kofanana ndi kuba-mauthenga achinyengo monga Napster amayendetsa malonda otsitsa osaloledwa ndikuwopseza tsogolo la makampani oimba. Koma iTunes idaphatikizanso mwayi wotsitsa nyimbo zosavuta komanso zachangu kuchokera pa intaneti ndi zolipira zamalamulo pazomwe zili, ndipo kupambana kofananira sikunatenge nthawi.

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Ngakhale iTunes idakhalabe yakunja, kupambana kwake mwachangu kudalimbikitsa oyang'anira makampani opanga nyimbo. Pamodzi ndi chosinthira iPod nyimbo wosewera mpira, Apple ndi wotchuka Intaneti sitolo anatsimikizira panali njira yatsopano kugulitsa nyimbo kuti n'zoyenera kwa digito m'badwo. Zambiri, zomwe zidayika Apple pachiwiri pambuyo pa Walmart, zimachokera ku kafukufuku wa MusicWatch wopangidwa ndi kampani yofufuza zamsika The NPD Gulu. Popeza malonda ambiri a iTunes anali opangidwa ndi nyimbo, osati ma Albums, kampaniyo inawerengera deta powerengera CD ngati nyimbo 12. Mwa kuyankhula kwina - mtundu wa iTunes wakhudzanso momwe makampani oimba amawerengera nyimbo zogulitsa, kusuntha maganizo ku nyimbo osati ma Albums.

Kukwera kwa Apple pamwamba pakati pa ogulitsa nyimbo, kumbali ina, sikunali kodabwitsa kwa ena. Kuyambira tsiku loyamba, zinali zoonekeratu kuti iTunes ikhala yayikulu. Pa Disembala 15, 2003, Apple idakondwerera kutsitsa kwake kwa 25 miliyoni. Mu Julayi chaka chotsatira, Apple idagulitsa nyimbo ya 100 miliyoni. Mu gawo lachitatu la 2005, Apple adakhala m'modzi mwa ogulitsa nyimbo khumi ku United States. Idakali kumbuyo kwa Walmart, Best Buy, Circuit City ndi kampani ina yaukadaulo ya Amazon, iTunes pamapeto pake idakhala wogulitsa nyimbo wamkulu padziko lonse lapansi.