Kuchokera ku mbiri ya Apple: Cube yodziwika bwino pa 5th Avenue imatsegula zitseko zake

Mu theka lachiwiri la Meyi 2006 (osati kokha) okhala ku New York's 5th Avenue ndi madera ozungulira adakhala ndi mwayi wowona sitolo yamtundu wa Apple yomwe idamangidwa kumene. Mpaka nthawi imeneyo, palibe amene sankadziwa yemwe anali ndi lingaliro laling'ono la momwe Apple Store yomwe ikubwera idzawoneka - zochitika zonse zofunika zinali zobisika pansi pa pulasitiki yakuda yakuda nthawi zonse. Ogwira ntchito adachotsa tsiku limodzi lokha asanatsegule sitoloyo, yomwe posakhalitsa idakhala chithunzi pakati pa Nkhani ya Apple.

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Meyi nthawi zonse wakhala mwezi waukulu pa Nkhani ya Apple. Mwachitsanzo, pafupifupi zaka zisanu sitolo ya 5th Avenue isanayambike padziko lapansi, Apple idatsegula sitolo yake yoyamba masitolo ake oyamba ogulitsa ku McLean, Virginia ndi Glendale Galleria ya California. Mu 2006, komabe, Apple inali itakonzeka kale kusuntha sitepe ina.

Steve Jobs nayenso adakhudzidwa kwambiri ndi njira yonse yokonzekera malonda ogulitsa malonda, ndipo adasiya chizindikiro chake chosasinthika pa nthambi ya 5th Avenue. "Inali sitolo ya Steve," akukumbukira Ron Johnson, wachiwiri kwa purezidenti wakale wa Apple.

"Tidatsegula sitolo yathu yoyamba ku New York mu 2002 ku SoHo, ndipo kupambana kwake kudaposa maloto athu onse. Tsopano ndife onyadira kuyambitsa sitolo yathu yachiwiri mumzindawu, yomwe ili pa 5th Avenue. Ndi malo odabwitsa omwe ali ndi ntchito yabwino pamalo abwino. Tikukhulupirira kuti Apple Store pa Fifth Avenue ikhala imodzi mwamalo odziwika kwambiri kwa anthu ochokera ku New York komanso padziko lonse lapansi. Steve Jobs adatero panthawiyo.

Jobs adalemba ganyu kampani ya Bohlin Cywinski Jackson kuti igwire ntchito yomanga, yomwe inali, mwachitsanzo, nyumba yayikulu ya Seattle ya Bill Gates mu mbiri yake. Koma alinso ndi udindo pa Apple Store ku Los Angeles, San Francisco, Chicago komanso ku London Regent Street.

Malo a sitoloyo anali pansi pa nthaka ndipo ankatha kufikako ndi chikepe cha galasi. Kampani yomangamanga idayang'anizana ndi ntchito yovuta yopanga china chake pamsewu chomwe chingakope makasitomala kuti alowe kuyambira pachiyambi. Chimphona chachikulu cha galasi, chomwe mu kukongola kwake, kuphweka, minimalism ndi chiyero chinali chogwirizana kwathunthu ndi filosofi ya Apple ndi mapangidwe ake apadera, adatsimikizira kukhala sitepe yabwino.

Sitolo ya Apple pa 5th Avenue ku New York posakhalitsa inayamba kuonedwa kuti ndi imodzi mwa malo okongola kwambiri komanso oyambirira a Apple Stores, komanso chimodzi mwa zinthu zojambulidwa kwambiri ku New York.

Kutsegulira kwake kwakukulu kudapezeka ndi anthu ambiri odziwika bwino ochokera m'magawo ambiri - mwa alendowo anali, mwachitsanzo, wosewera Kevin Bacon, woimba Beyoncé, woimba Kanye West, wotsogolera Spike Lee ndi ena khumi ndi awiri otchuka.

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