Amaya Toman Inali February 2nd, 1996. Apple inali mu "nthawi yake yopanda ntchito" ndipo inali yovuta. Palibe amene anadabwa kwambiri ndi mfundo yakuti zinthu zimafuna kusintha kwakukulu kwa kayendetsedwe ka kayendetsedwe kake, ndipo Michael "Diesel" Spindler adasinthidwa kukhala mtsogoleri wa kampaniyo ndi Gil Amelio.
Izo zikhoza kukhala chidwi inu
Chifukwa chakukhumudwitsa kugulitsa kwa Mac, njira yowopsa ya Mac cloning, komanso kulephera kuphatikizana ndi Sun Microsystems, Spindler adafunsidwa kusiya ntchito ndi board of director a Apple. Amelio yemwe amayenera kukhala wamakampani adasankhidwa kukhala CEO ku Cupertino. Tsoka ilo, zidapezeka kuti sikunali kusintha kwakukulu pa Spindler.
Apple inalibe zophweka mu 90s. Adayesa mizere ingapo yazinthu zatsopano ndipo adachita chilichonse kuti akhalebe pamsika. Sizinganenedwe kuti sanasamale za mankhwala ake, koma khama lake silinakwaniritsidwebe ndi zomwe ankafuna. Pofuna kuti asavutike ndi ndalama, Apple sankaopa kuchita zinthu zovuta kwambiri. Atalowa m'malo mwa John Sculley ngati CEO mu June 1993, Spindler nthawi yomweyo adadula antchito ndi kafukufuku ndi ntchito zachitukuko zomwe sizingapindule posachedwa. Zotsatira zake, Apple yakula kwa magawo angapo motsatizana - ndipo mtengo wake wakwera kawiri.
Izo zikhoza kukhala chidwi inu
Spindler adayang'aniranso kukhazikitsidwa bwino kwa Power Mac, akukonzekera kukonzanso Apple pakukulitsa kwakukulu kwa Mac. Komabe, njira ya Spindler yogulitsa makina a Mac idakhala yomvetsa chisoni kwa Apple. Kampani ya Cupertino idapereka zilolezo zaukadaulo wa Mac kwa opanga chipani chachitatu monga Power Computing ndi Radius. Linkawoneka ngati lingaliro labwino m’lingaliro lake, koma linabwerera m’mbuyo. Zotsatira zake sizinali ma Mac ochulukirapo, koma ma clones otsika mtengo a Mac, kuchepetsa phindu la Apple. Zida za Apple zomwe zidakumananso ndi zovuta - ena atha kukumbukira zomwe zidachitika pomwe zolemba zina za PowerBook 5300 zidayaka moto.
Zithunzi
Kuphatikizika komwe kungatheke ndi Sun Microsystems kudagwa, Spindler adadzipeza atatuluka pamasewera ku Apple. Bungweli silinamupatse mwayi wosintha zinthu. Wolowa m'malo wa Spindler Gil Amelio adabwera ndi mbiri yabwino. Panthawi yomwe anali CEO wa National Semiconductor, adatenga kampani yomwe idataya $320 miliyoni pazaka zinayi ndikuisintha kukhala phindu.
Analinso ndi luso lolimba la uinjiniya. Monga wophunzira wa udokotala, adagwira nawo ntchito yopanga chipangizo cha CCD, chomwe chinakhala maziko a zojambula zam'tsogolo ndi makamera a digito. Mu Novembala 1994, adakhala membala wa board of director a Apple. Komabe, udindo wa Gil Amelia pamutu wa kampaniyo unali ndi phindu limodzi lalikulu - motsogozedwa ndi Apple adagula NEXT, zomwe zidapangitsa Steve Jobs kubwerera ku Cupertino mu 1997.
