Amaya Toman Aliyense akudziwa nkhani ya momwe Steve Jobs anapulumutsira Apple pafupifupi kugwa pafupifupi theka lachiwiri la nineties. Jobs poyambilira adalowa nawo kampaniyo ngati CEO wanthawi yayitali, ndipo kubwerera kwake kudaphatikizapo, mwa zina, chilengezo chapagulu kuti kampaniyo idataya ndalama zokwana $161 miliyoni.
Nkhani za kutayika koteroko zinali zomveka osati (osati) zokondweretsa kwa osunga ndalama, koma panthawiyo, Apple inali ikuyamba kuyembekezera nthawi zabwino. Umodzi wa uthenga wabwino unali wakuti Ntchito zobwererazo zinalibe gawo pakugwa uku. Izi zinali zotsatira za zisankho zolakwika zomwe adayambitsa Jobs panthawiyo, Gil Amelio. M'masiku ake a 500 pautsogoleri wa Apple, kampaniyo inataya ndalama zokwana madola 1,6 biliyoni, kutayika komwe kunachotsa phindu lililonse limene chimphona cha Cupertino chinapanga kuyambira chaka cha 1991. Amelio anasiya udindo wake pa July 7 ndipo Jobs poyamba anali akuyenera kuti alowe m'malo mwake kwakanthawi mpaka Apple atapeza wolowa m'malo.
Zithunzi
Zina mwazinthu zomwe Apple adawononga panthawiyo zidaphatikizapo, mwa zina, kuchotsedwa kwa $ 75 miliyoni kokhudzana ndi kugula kwa laisensi ya Mac OS kuchokera ku Power Computing - kuthetsedwa kwa mgwirizano wofunikira kunali kutha kwa nthawi yolephera ya makina a Mac. Makope okwana 1,2 miliyoni a Mac OS 8 ogulitsidwa amachitiranso umboni kuti Apple inali itayamba kale kuchita bwino panthawiyo. zikanakhala zopindulitsa, koma momveka bwino kuposa zomwe zinkayembekezeredwa panthawiyo. Kupambana kwa Mac OS 8 kunatsimikiziranso kuti Apple yakhalabe yolimba komanso yothandiza ogwiritsa ntchito ngakhale akukumana ndi zovuta zonse.
CFO wa Apple panthawiyo, Fred Anderson, adakumbukira momwe kampaniyo idayang'ana kwambiri cholinga chake choyambirira chobwerera ku phindu lokhazikika. Kwa chaka chachuma cha 1998, Apple idakhazikitsa zolinga zopitiliza kuchepetsa mtengo komanso kuwongolera malire. Pamapeto pake, 1998 inali nthawi yosinthira Apple. Kampaniyo idatulutsa iMac G3, yomwe idakhala chinthu chofunidwa kwambiri komanso chodziwika bwino, chomwe chidapangitsa kuti Apple ibwerere ku phindu mu kotala lotsatira - kuyambira pamenepo, Apple sanachedwetse kukula kwake.
Pa Januware 6, 1998, Steve Jobs adadabwitsa omwe adabwera ku San Francisco Macworld Expo polengeza kuti Apple idapindulanso. Kubwerera ku "zinambala zakuda" kunali chifukwa cha kutsika mtengo kwakukulu komwe kunayambika ndi Ntchito, kuthetsa mwankhanza kwa kupanga ndi kugulitsa zinthu zomwe sizinapambane ndi njira zina zofunika. Maonekedwe a Jobs pa MacWorld panthawiyo anaphatikizapo chilengezo chachipambano chakuti Apple inaika phindu loposa $31 miliyoni pa ndalama pafupifupi $45 biliyoni pa kotala yomwe inatha Dec. 1,6.
