Kuchokera m'mbiri ya Apple: Momwe chimphona cha ku California chinayambira kukwera mtengo

Palibe kukayikira konse kukula ndi kupambana kwa Apple m'zaka zaposachedwa. Kampani ya Cupertino inayamba kubwereranso kutchuka kumapeto kwa zaka za m'ma 2011, pamene woyambitsa nawo Steve Jobs adatenga udindo. M'gawo lamasiku ano la kubwerera kwathu ku mbiri yakale, tidzakumbukira chaka cha XNUMX, pamene Apple inakhala kampani yamtengo wapatali kwambiri padziko lapansi.

Izo zinachitika mu theka loyamba la August 2011. Pa nthawi imeneyo, Apple anakwanitsa kulanda mafuta chimphona ExxonMobil ndipo potero kupambana mutu wa mtengo kwambiri malonda kampani padziko lonse. Chochitika ichi chathetsa bwino kusintha kodabwitsa komwe kwachitika ku Apple. Zaka zingapo zapitazo, zinkawoneka ngati kampaniyo idzatha kuphompho la mbiriyakale.

Monga momwe zimavutira kunena momwe zimamvekera kukhala wokonda Apple m'zaka za m'ma 90 poyerekeza ndi masiku ano, kukwera kwa meteoric kwa Apple m'zaka za m'ma 2000 kunali chinthu chomwe chinali chabwino kwambiri kukumana nacho, ngakhale ngati wowonera. Kubwerera kwa Steve Jobs ku kampaniyo kunakhala imodzi mwazinthu zabwino kwambiri, zotsatiridwa ndi mndandanda wa zisankho zopanda cholakwika. Choyamba chinabwera iMac G90 kumapeto kwa zaka za m'ma 3, zaka zingapo pambuyo pake iMac G4, iPod, Apple Store, iPhone, iTunes, iPad, ndi zina zambiri.

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Pamene kugunda kodabwitsaku kudapitilira, Apple pang'onopang'ono koma idayamba kukwera ma chart amsika. Mu Januware 2006, idapeza Dell - kampani yomwe woyambitsa wake adanenapo kuti Apple itseka ndikubwezera ndalama kwa omwe ali nawo. Mu Meyi 2010, Apple idalanda Microsoft pakukula kwa msika, kupitilira chimphona chaukadaulo chomwe chidalamulira pafupifupi zaka khumi zapitazi.

Pofika mu Ogasiti 2011, Apple idayandikira ExxonMobil pamtengo wamsika kwakanthawi. Pambuyo pake, Apple adanenanso za phindu la kotala lapitalo. Phindu la kampaniyo linakwera kwambiri. Apple idadzitamandira ma iPhones opitilira mamiliyoni khumi ndi awiri ogulitsidwa, ma iPads opitilira 124 miliyoni ogulitsidwa, komanso kuwonjezeka kogwirizana ndi phindu la 337%. Phindu la ExxonMobil, kumbali ina, linakhudzidwa kwambiri ndi kutsika kwamitengo yamafuta. Zochitika ziwirizi zidaphatikizira kukankhira Apple patsogolo, pomwe mtengo wamsika wamakampani udafika $334 biliyoni poyerekeza ndi ExxonMobil's $ 1 biliyoni. Zaka zisanu ndi ziwiri pambuyo pake, Apple ikhoza kutenganso gawo lina lofunika kwambiri - idakhala kampani yoyamba ku America yogulitsa pagulu ndi mtengo wa XNUMX thililiyoni madola.