Amaya Toman Padakali nthawi yochuluka kuti ifike Khrisimasi, koma mu gawo lamasiku ano lazambiri za Apple, tiwakumbutsa pang'ono. Lero tikhala tikulankhula za tsiku lomwe Apple idapambana Emmy chifukwa cha malo ake otsatsa otchedwa Misunderstood, zomwe zimachitika panthawi yake ya tchuthi cha Khrisimasi. Izi zidachitika pa Ogasiti 18, 2014.
Izo zikhoza kukhala chidwi inu
Malonda a "Misunderstood", kulimbikitsa ma iPhone 5s ndi luso lake lojambula ndi mavidiyo, adapambana Mphotho ya Emmy ya Best Commercial of the Year mu theka lachiwiri la August 2014. Mutu womwe unawonekera pamalondawo unali wodziwika kwa makolo ambiri ndi mwana. Malowa anali ndi wachinyamata wa taciturn yemwe sakhala ndi banja lake pa Khrisimasi chifukwa amakhala wotanganidwa kwambiri ndi iPhone yake. Ngati simunawone zotsatsa Zosamvetsetseka, dumphani chiganizo chotsatirachi, chomwe chili ndi wowononga, ndipo penyani malondawo poyamba - ndizabwino kwambiri. Kumapeto kwa zotsatsa, zidapezeka kuti ngwazi yapakati (anti) sakuchita ngati wosokoneza wa iPhone. Pogwiritsa ntchito iPhone ndi iMovie, adajambula nthawi yonseyi ndipo pamapeto pake adakonza kanema wokhudza tchuthi wabanja.
Malo otsatsira adakopa mitima ya owonerera omvera, koma sanapewenso kutsutsidwa. Mwachitsanzo, ena amakayikira chifukwa chomwe protagonist adawombera kanema yonseyo mojambula, zomwe zidapangitsa kuti ziwoneke ngati mawonekedwe. Koma mayankho ambiri anali abwino kwambiri, kuchokera kwa owonera wamba ndi otsutsa komanso akatswiri. Pokhudzana ndi tchuthi cha Khrisimasi, Apple mwanzeru komanso mwanzeru adaganiza zokonda uthenga wachifundo komanso wokhudza mtima pakugulitsa mosabisa komanso kuwonetsera kozizira kwaukadaulo ndi ntchito za iPhone 5s. Panthawi imodzimodziyo, makhalidwe omwe tawatchulawa adawonetsedwa bwino pa malonda, komanso kuti iPhone 5s idagwiritsidwanso ntchito pojambula filimu ya Tangerine, yomwe inawonekeranso pa Sundance Film Festival, imachitiranso umboni kwa iwo.
Zithunzi
Apple, kampani yopanga Park Pictures ndi bungwe lotsatsa malonda TBWA\Media Arts Lab adapambana Emmy chifukwa cha "Misunderstood." Mphothoyi idabwera pomwe Apple idayamba kukangana ndi TBWA Media Arts Lab - yomwe yatulutsa zotsatsa za Apple kuyambira kampeni ya "Ganizirani Zosiyana" - chifukwa chakuchepa kwaubwino kwa TBWA. Ndi malo ake, Apple idapambana opikisana nawo monga General Electric, Budweiser ndi Nike.
