Amaya Toman Masiku ano, masitolo odziwika a Apple m'madera osiyanasiyana padziko lapansi ndi malo apadera, omwe amagwiritsidwa ntchito osati kugula zinthu za Apple, komanso maphunziro. Njira yomwe masitolo a Apple adayenda nthawi imeneyo inali yayitali, koma inali ntchito yofuna kuyambira pachiyambi. M'nkhani ya lero, tidzakumbukira kutsegulidwa kwa Apple Store yoyamba.
Mu May 2001, Steve Jobs anayamba kusintha pa malonda a makompyuta. Adalengeza kwa anthu cholinga chake chofuna kutsegula masitolo oyambira makumi awiri ndi asanu a Apple m'malo osiyanasiyana ku United States. Nkhani ziwiri zoyambirira za Apple zomwe zidatsegulidwa zinali ku Tysons Corner ku McLean, Virginia ndi Glendale Galleria ku Glendale, California. Monga chizolowezi cha Apple, kampani ya apulo sinakonzekere kuletsa "basi" kumanga sitolo wamba. Apple idasinthiratu njira yomwe ukadaulo wamakompyuta umagulitsidwa mpaka nthawi imeneyo.
Zithunzi
Apple yakhala ikuwoneka ngati yoyambira yodziyimira payokha. Komabe, oimira ake nthawi zonse amayesa kuwonetsa "zosiyana" pazinthu zonse zamakampani. M'zaka za m'ma 1980 ndi 1990, makina ogwiritsira ntchito Windows a Microsoft adateteza miyezo ya positi pamodzi ndi ma PC apamwamba, koma kampani ya Cupertino sinayime mobwerezabwereza kupeza njira zowonjezera makasitomala pogula malonda ake.
Kuyambira 1996, pamene Steve Jobs adabwerera ku Apple mopambana, adayika zolinga zazikulu zingapo. Zina mwazo zinali, mwachitsanzo, kukhazikitsidwa kwa sitolo ya Apple pa intaneti ndi kukhazikitsidwa kwa malo ogulitsa "sitolo-m'sitolo" mumsika wa CompUSA. Malo awa, omwe antchito awo adaphunzitsidwa bwino ntchito zamakasitomala, adakhala ngati mtundu wa masitolo am'tsogolo a Apple. Monga poyambira, lingalirolo linali labwino kwambiri - Apple inali ndi mphamvu pa momwe zopangira zake ziwonetsedwera - koma sizinali zabwino. Masitolo ang'onoang'ono a Apple Stores nthawi zambiri amakhala kumbuyo kwa masitolo akuluakulu "makolo", motero magalimoto awo anali otsika kwambiri kuposa momwe Apple ankaganizira poyamba.
Izo zikhoza kukhala chidwi inu
Steve Jobs adatha kusintha maloto ake ogulitsa masitolo ogulitsa Apple kukhala zenizeni zenizeni mu 2001. Kuyambira pachiyambi, masitolo a Apple anali odziwika bwino, atsatanetsatane, okongola kwambiri, omwe iMac G3 kapena iBook inaonekera ngati zoona. miyala yamtengo wapatali mu nyumba yosungiramo zinthu zakale . Pafupi ndi masitolo wamba apakompyuta okhala ndi mashelufu apamwamba komanso ma PC wamba, Nkhani ya Apple inkawoneka ngati vumbulutso lenileni. Njira yokopa makasitomala yakonzedwa bwino.
Chifukwa cha masitolo ake omwe, Apple potsiriza inali ndi mphamvu zonse pa malonda, kuwonetsera ndi chirichonse chokhudzana ndi izo. M'malo mokhala ndi malo ogulitsira apakompyuta, komwe nthawi zambiri ma geek ndi ma geek amayendera, Nkhani ya Apple inkafanana ndi malo ogulitsira omwe ali ndi katundu wogulitsidwa bwino.
Steve Jobs akuimiridwa ndi Apple Store yoyamba mu 2001:
https://www.youtube.com/watch?v=xLTNfIaL5YI
Jobs adagwira ntchito limodzi ndi Ron Johnson, yemwe anali wachiwiri kwa purezidenti wamalonda ku Target, kuti apange ndi kulingalira za masitolo atsopano a mtunduwo. Chotsatira cha mgwirizano chinali mapangidwe a malo oti athe kupeza makasitomala abwino kwambiri. Mwachitsanzo, lingaliro la Apple Store linaphatikizapo Genius Bar, malo owonetsera malonda ndi makompyuta okhudzana ndi intaneti kumene makasitomala amatha kuthera nthawi yochuluka momwe akufunira.
"Masitolo a Apple amapereka njira yatsopano yogulitsira makompyuta," adatero Steve Jobs m'mawu atolankhani panthawiyo. "M'malo momvetsera kulankhula za megahertz ndi megabytes, makasitomala amafuna kuphunzira ndikukumana ndi zinthu zomwe angathe kuchita ndi makompyuta, monga kupanga mafilimu, kuwotcha ma CD a nyimbo zaumwini, kapena kutumiza zithunzi zawo za digito pa webusaiti yawo." Masitolo ogulitsa odziwika ndi Apple amangowonetsa kusintha kosintha momwe bizinesi yamakompyuta iyenera kuwonekera.
