Amaya Toman Zaka za m'ma 8 zinali zakutchire kwa Apple m'njira zambiri. Pa April 1983, XNUMX, John Sculley, pulezidenti wakale wa PepsiCo, yemwe adabweretsedwa ku Apple ndi Steve Jobs mwiniwake, adatenga udindo wa kampani ya apulo. Tiyeni tikumbukire momwe kukhalira kwake kwa mutu wa chimphona cha California kunachitika.
Chopereka chomwe sichingakanidwe
Ngakhale kuti panalibe chidziwitso chilichonse chokhudza kugulitsa zipangizo zamakono, John Sculley adavomereza kuyitanidwa kwa Steve Jobs ku Apple. Mafunso a Jobs okhudza ngati Sculley angakonde kugulitsa "madzi okoma" kwa moyo wake wonse, kapena ngati angakonde kupeza mwayi wosintha dziko, adalowa m'mbiri. Ntchito zitha kukhala zokopa kwambiri akafuna, ndipo adachita bwino ndi Sculley.
Panthawi yomwe John Sculley adalemeretsa antchito a kampani ya Cupertino, Mark Markkula anali mtsogoleri wa kampaniyo kuyambira 1981. Oyang'anira kampaniyo adagwirizana ndi malipiro a pachaka a madola milioni imodzi kwa Sculley, yemwe adalandira theka la milioni pachaka ku Pepsi. Ndalamazi zinaphatikizapo malipiro akale komanso bonasi. Koma sizinali zokhazo - Sculley adalandira kuchokera ku Apple bonasi yolowera ya madola milioni imodzi, inshuwaransi mu mawonekedwe a lonjezo la "golide wa parachute", mazana masauzande a madola m'magawo ndi ndalama zogulira nyumba yatsopano. ku California.
Zinthu zikapanda kutero
John Sculley anali ndi zaka makumi anayi ndi zinayi pamene adatenga udindo wa apulo kuchokera kwa Mark Markkula. Anayamba kugwira ntchito ku Apple mu Meyi, ndipo adasankhidwa kukhala CEO patatha mwezi umodzi. Poyambirira, dongosololi linali loti Sculley ayendetse kampaniyo ndi Steve Jobs, yemwe anali tcheyamani panthawiyo. Ntchito zimayenera kuyang'anira malo a mapulogalamu, ntchito ya Sculley inali yogwiritsira ntchito malonda ake apitalo ku Pepsi kuti apitirize kukula bwino kwa kampani ya apulo. A Board of Directors a Apple akuyembekeza mwamphamvu kuti Sculley athandiza kupanga kampani ya Cupertino kukhala mpikisano woyenera ku IBM.
Pa nthawi yake ku Pepsi, John Sculley adachita nawo nkhondo zolimba mtima zolimbana ndi CocaCola. Watha kupanga makampeni ambiri opambana komanso njira zotsatsa - mwachitsanzo The Pepsi Challenge ndi kampeni ya Pepsi Generation.
Makhalidwe a Jobs ndi Sculley adakhala chopunthwitsa. Awiriwo anali ndi vuto logwirira ntchito limodzi. Pambuyo pa mikangano yambiri yamkati, John Sculley potsiriza adafunsa a board of director a Apple kuti achotse Steve Jobs ku mphamvu zake zogwirira ntchito pakampaniyo. Ntchito anasiya kampani Cupertino mu 1985, ndipo sitinganene kuti sakanatha kudzithandiza. Anayambitsa NEXT ndipo patapita nthawi adapeza gawo lalikulu ku Pixar. Sitidzasintha mbiri, koma ndizosangalatsa kudzifunsa komwe Apple ikanakhala - nthawiyo ndi pano - ngati Steve Jobs atakhalanso CEO wake mu 1983.
Zithunzi
Kodi kuchotsedwako kunali bwanji?
Kwa zaka zambiri, kuchoka kwa Jobs kuchokera ku Apple kunkaonedwa kuti ndi zotsatira za kuchotsedwa ntchito, koma John Sculley mwiniwakeyo pambuyo pake anayamba kutsutsa chiphunzitsochi. Adapereka zoyankhulana zingapo pomwe adanena kuti Steve sanathamangitsidwe kukampani ya apulo. “Ine ndi Jobs tinatha miyezi ingapo tikudziŵana bwino—inali pafupifupi miyezi isanu. Ndidabwera ku California, adabwera ku New York… chimodzi mwazinthu zazikulu zomwe tidaphunzira ndikuti sitigulitsa, timagulitsa zomwe zidachitika. ” imagwira mawu mtsogoleri wakale wa seva ya Apple AppleInsider. Malingana ndi Sculley, onse awiri ankadziwa bwino za udindo wawo, koma ubale wawo unangoyamba kuchepa mu 1985 pambuyo pa kulephera kwa Macintosh Office. Zogulitsa zake zinali zotsika kwenikweni, ndipo Sculley ndi Jobs adayamba kukhala ndi kusagwirizana kwakukulu. "Steve ankafuna kutsitsa mtengo wa Macintosh," akukumbukira Sculley. "Nthawi yomweyo, adafuna kupitiliza ntchito yayikulu yotsatsa ndikuchepetsa kutsindika kwa Apple."
Sculley sanagwirizane ndi udindo wa Jobs: “Panali mkangano waukulu pakati pathu. Ndinamuuza kuti ngati angayese kusintha zinthu yekha, sindikanachitira mwina koma kupita ku bungweli kukakonza zinthu kumeneko. Iye sankakhulupirira kuti ine ndikanachita izo. Ndipo ndinatero.” Mike Markkul ndiye anali ndi ntchito yovuta yofunsa anthu ofunikira a Apple kuti asankhe ngati Sculley kapena Jobs anali olondola. Pambuyo pa masiku khumi, chigamulocho chinaperekedwa kwa Sculley, ndipo Steve Jobs anafunsidwa kuti atule pansi udindo wa gawo la Macintosh. "Choncho Steve sanachotsedwe ku Apple, adangomasulidwa ku udindo wake monga mkulu wa gulu la Macintosh (...), pambuyo pake adasiya kampaniyo, ndikutenga ena mwa akuluakulu akuluakulu, ndikuyambitsa NeXT Computing.".
Koma Jobs adalankhulanso za zomwe zidachitika nthawiyo m'mawu ake otchuka pa Stanford University mu June 2005: "Tinali titangotulutsa nyimbo yathu yabwino kwambiri - Macintosh - ndipo ndinakondwerera zaka zanga za makumi atatu. Ndiyeno ndinachotsedwa ntchito. Angakuchotseni bwanji pakampani yomwe munayambitsa? Pamene Apple ikukula, tinalemba ntchito munthu wina yemwe ndimaganiza kuti anali ndi luso loyendetsa kampaniyo pambali panga, ndipo zinthu zinayenda bwino kwambiri kwa chaka choyamba. Koma masomphenya athu a m’tsogolo anali osiyana. Kenako gululo linagwirizana naye. Chifukwa chake ndidapezeka kuti ndasiya bizinesiyo ndili ndi zaka makumi atatu, powonekera pagulu. ” anakumbukira Jobs, amene pambuyo pake anawonjezera kuti "kuthamangitsidwa ku Apple chinali chinthu chabwino kwambiri chomwe chikanamuchitikirapo".
