Tsekani malonda

Tsiku ndi tsiku, dziko laukadaulo likadali chipwirikiti chimodzi chachikulu ndipo chipwirikiti chomwe chilipo ponseponse pambuyo pa zisankho chimangowonjezera moto. Kupatula apo, zimphona zaukadaulo zimayesa kulimbana ndi zabodza mwanjira iliyonse ndipo, ngati kuli kotheka, pewani chipongwe chomwe chingasokoneze kukhulupirika kwawo ndi chithunzi chawo pamaso pa anthu. Ndichifukwa chake YouTube idasankha njira yothetsera vuto, ndiyo kudula njira ya One America, yomwe imadziwika komanso yotchuka chifukwa cholimbikitsa nkhani zopanda pake. Momwemonso, Facebook yapitilira kufalikira kwa mauthenga a alarmist, omwe adakumba mndandanda wazithunzi zomwe zikuwonetsedwa ndipo tsopano amakonda magwero otsimikizika otsimikizika monga CNN.

YouTube yachotsa njira ya One America

Talembapo nthawi zambiri m'mbuyomu za zomwe Google idachita motsutsana ndi zidziwitso zopanda umboni, koma nthawi ino ndi zomwe sizinachitikepo zomwe mwina zilibe zofanana. Chimphona chaukadaulo, chotsogozedwa ndi nsanja ya YouTube, chaganiza zowononga njira ya One America News, yomwe, ngakhale imateteza "mgwirizano wa nzika zaku America", komano, imayipitsa nthawi zonse pofalitsa nkhani zopanda umboni zokhudzana nazo. ku matenda a COVID-19. YouTube yachenjeza okonza ndi opanga zinthu nthawi zambiri, koma iwo, kumbali ina, adakulirakulira pambuyo poletsedwa chilichonse, motero nsanja idaganiza zochotsa njira iyi bwino.

Ngakhale ogwiritsa ntchito ambiri amadziwa kuti iyi ndi njira yolondola, omwe adayambitsa mikangano adakopa mafani angapo ndipo, koposa zonse, adatha kugwiritsa ntchito ukadaulo waukadaulo kuti amenyane ndi algorithm ya YouTube, yomwe ilibe tsankho ndi mafashoni otere. Opangawo adawoloka mzere wongoganizira panthawiyo pomwe adalengeza kudziko lonse lapansi kuti pali chithandizo chozizwitsa cha matenda a COVID-19 ndikulimbikitsa kugawa kwake. Zachidziwikire, zinali zabodza, ngakhale m'modzi mwa atsogoleri akulu aku United States, Purezidenti wakale wa US a Donald Trump mwiniwake, adayimilira panjira. Mulimonse momwe zingakhalire, YouTube idapereka khadi yachikasu kunjira ngati kuletsa kwakanema kwa sabata imodzi. Ngati olenga achita zolakwa zina ziwiri, mwana wawo, makamaka wotchuka ndi osunga mwambo, adzathera mu phompho la mbiriyakale.

TikTok imapereka chithandizo kwa odwala khunyu. Idzawachenjeza mavidiyo owopsa

Mwinamwake mumadziwa kumverera pamene mukuyang'ana pa YouTube, Instagram kapena nsanja ina iliyonse mwamtendere ndipo mwadzidzidzi mumapeza kanema wodzaza ndi zithunzi zonyezimira kapena phokoso losasangalatsa kwambiri. Opanga pamapulatifomu okhazikitsidwawa nthawi zambiri amachenjeza za izi pasadakhale, komabe, pankhani ya TikTok, njira zofananira zalephera mpaka pano. Chifukwa chake kampaniyo idaganiza zochenjeza ogwiritsa ntchito nthawi zonse pasadakhale zolengedwa zofananira ndikuwathandiza kupewa zomwe sizingachitike pazochitika izi. Inde, tikukamba za khunyu makamaka, omwe amatha kudwala kwambiri mawonekedwe ndipo zithunzi zonyezimira mofulumira zimatha kuwapangitsa kukhala owopsa.

Ogwiritsa ntchito akakumana ndi kanema wofananira, alandila chenjezo lomveka bwino, ndipo koposa zonse, kuthekera kodumphira zomwe zili mkati mwazinthu "zapakatikati". Komabe, izi sizinthu zokhazo zabwino zomwe mafani aziwona m'masabata akubwerawa. TikTok ipatsa odwala khunyu kuthekera kodumpha makanema onse ofanana mtsogolomo, kuwapulumutsa osati nthawi yomwe amadumpha ndikudumpha zomwe zili zofanana, komanso zomwe zingawachitikire ngati ayang'ana mosasamala. Ili ndi gawo lolandirika kwa chimphona chaukadaulo ichi, ndipo titha kuyembekeza kuti ena alimbikitsidwa posachedwa.

Facebook idasintha ma algorithm ake chifukwa cha zisankho zaku US

Ngakhale Facebook yakhala ikulimbana ndi disinformation kwa nthawi yayitali, kwenikweni panalibe kuyesetsa kwina komwe kungalepheretse kufalikira kwake. Panalinso algorithm m'malo mwake yomwe imalimbikitsa zomwe zili kwa ogwiritsa ntchito malinga ndi zomwe amakonda ndipo panthawi imodzimodziyo zimatsogoleredwa makamaka ndi anthu ammudzi. Ngati nkhani zokayikitsa zidanenedwa, nsanjayo idangobisala kuti asawonekere. Izi ndizolemekezeka, komabe, ngati anthu okwanira akhulupirira nkhani zabodza komanso zopanda umboni, zikadawonekerabe patsogolo. Mwamwayi, komabe, kampaniyo idabwera ndi yankho lomwe limapindulitsa aliyense ndipo koposa zonse lidzaletsa zomwe zingachitike m'tsogolomu.

Makamaka, ndikuchitapo kanthu mwamsanga ku chikoka cha chisankho cha America, chomwe chinasonyeza bwino mbali yamdima ya nsanja ndi kusalinganika kwa nkhani zofalitsa nkhani. Facebook idasankha kuchitapo kanthu mwachangu, kuwonetsa mopanda malire magwero olemekezeka komanso odalirika monga CNN, The New York Times ndi NPR. Algorithm yatsopano yotchedwa News Ecosystem Quality, mwachitsanzo, NEQ, iwunika kuyenerera kwa media pawokha komanso, koposa zonse, kuwonekera kwawo. Uku ndikusintha kolandirika, komwe kukuwoneka kuti kukugwira ntchito ndipo kwachepetsa mwachangu kukhudzidwa osati kungosokoneza, komanso nkhani zomwe zingakhale zowopsa kuchokera ku msonkhano wa ochita monyanyira a mapiko a kumanja kapena kumanzere.

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