Ondrej Holzman Apita masiku pomwe munthu m'modzi yekha - wachikoka Steve Jobs, yemwe amatha kugulitsa chilichonse kwa anthu - adathamangira kwa maola awiri pamawu akuluakulu a Apple. Pasanathe zaka zinayi Jobs atamwalira, kampani yaku California ndi yotseguka komanso yosiyanasiyana kuposa kale, ndipo zowonetsera zake zimatsimikizira izi. Ku WWDC 2015, Tim Cook tiwona zambiri pansi pa utsogoleri wapamwamba wa kampaniyo.
Mukasewera nkhani yodziwika bwino ya 2007 pomwe Steve Jobs adayambitsa iPhone yoyamba, chinthu chimodzi ndichosavuta kuzindikira: zonse zidayendetsedwa ndi munthu m'modzi. Pachiwonetsero cha ola limodzi ndi theka, Steve Jobs sanalankhule kwa mphindi zochepa chabe, pamene adapereka malo kwa othandizana nawo, monga mtsogoleri wa Google panthawiyo, Erik Schmidt.
Ngati tipita patsogolo zaka zingapo ndikuyang'ana zochitika zofunika kwambiri za Apple zaposachedwa, tiwona pa chilichonse cha iwo gulu lonse la mamenejala, mainjiniya ndi oyimira kampaniyo - aliyense wa iwo akuyimira zomwe akudziwa. ena ochepa.
Pali zifukwa zingapo zomwe zili choncho. Kumbali imodzi, Tim Cook si mwamuna yemwe ali ndi aura wanzeru yemwe angakhoze kuyima pamaso pa anthu zikwizikwi kwa maola awiri ndikuwagulitsa ngakhale mankhwala otopetsa kwambiri padziko lapansi m'njira yosangalatsa. Komanso, pachiyambi, iye mwini anali ndi vuto lalikulu ndi kuwonekera pagulu, koma patapita nthawi anayamba chidaliro mu cramples ndipo tsopano wakhala wotsogolera lonse apulo amasonyeza, ndendende monga iye anali pa nthawi mu udindo. woyang'anira ntchito.
Tim Cook akupanga koyambilira, kubweretsa chatsopanocho, kenako ndikupereka maikolofoni kwa munthu yemwe ali ndi gawo lalikulu pantchito yonseyi. Steve Jobs nthawi zonse amakopa chidwi chake, chinali zinthu zake, chinali Apple ya Jobs. Tsopano ndi Apple ya Tim Cook, koma zotsatira zake zimaperekedwa ndi gulu losiyanasiyana la akatswiri masauzande ambiri, omwe nthawi zambiri amakhala abwino kwambiri pantchitoyo.
Inde, zonsezi zinachitika pansi pa Ntchito komanso, iye mwini sakanatha kukhalapo pa chirichonse, koma kusiyana kwake ndikuti Apple tsopano akugogomezera poyera. Tim Cook amalankhula za magulu akuluakulu, amawulula pang'onopang'ono ziwerengero zofunika kwambiri zomwe zayimilira pansi pa oyang'anira pafupi kwambiri a kampaniyo ndipo, kuphatikiza kutsindika kusiyana kwakukulu komwe kulipo pakati pa antchito, kumapereka mpata pamabwalo kwa iwo omwe akanatha kukhala olungama. loto lopenga mpaka posachedwa.
Ngati mawu ofunikira dzulo adachitika zaka ziwiri kapena zitatu zapitazo, tikanangowona Tim Cook, Craig Federighi ndi Eddy Cue. Atatuwo atha kuwonetsa OS X El Capitan yatsopano, iOS 9, mwinanso watchOS 2 ndi Apple Music mwamasewera. Mu 2015, komabe, ndizosiyana. Ku WWDC, azimayi ochokera ku Apple adawonekera koyamba, awiri nthawi imodzi, ndi nkhope zisanu ndi zitatu zolumikizidwa ndi kampani yaku Cupertino. Mwezi watha wa September, poyerekeza, panali oimira anayi okha, pa WWDC 2014 panali asanu, pamene mfundo zazikuluzikulu zonse zinali zautali wofanana.
M'miyezi isanu ndi inayi yapitayi kuyambira pa iPhone 6, zinthu zambiri zofunika zachitika zomwe zasonyeza kusintha kwa machitidwe. Tim Cook adalankhula mokweza kwambiri pamutu waufulu wachibadwidwe, kuthandizira kwa amayi ndi anthu ochepa muukadaulo, ndipo gulu lake la PR lidayamba kufotokozera mwadongosolo ziwerengero zina zofunika za Apple kudziko lapansi, zomwe nkhope zawo sitinazidziwe, kutengera zinthu zatsopano kunali kofunika kwambiri.
Chifukwa chake, sanali Craig Federighi yekha amene adapereka nkhani mu OS X ndi machitidwe a iOS. Nthawi yomweyo, Apple sichingakhale cholakwika kulola wachiwiri kwa purezidenti wake wamkulu waukadaulo wamapulogalamu kuti alankhule zonse. Kupatula apo, mwina ndiye wokamba bwino kwambiri yemwe Tim Cook ali nawo pakadali pano. Phil Schiller yekha wotsatsa malonda angafanane naye.
M'mawu ake, Federighi adapereka pansi kwa azimayi awiri, omwe poyang'ana koyamba angawoneke ngati choletsedwa, koma chinali mbiri yakale ya Apple. Mpaka dzulo, mayi m'modzi yekha adawonekera pamawu ake, miyezi ingapo yapitayo Christy Turlington Burns, pomwe adawonetsa momwe amachitira masewera ndi Watch. Koma tsopano akazi omwe ali mwachindunji kwa oyang'anira akuluakulu a Apple adalankhula ku WWDC, ndipo Tim Cook adawonetsa kuti amayi nawonso ali ndi gawo lofunikira pakampani yake.
Titha kukhala otsimikiza kuti nkhani za Apple Pay, zomwe zidaperekedwa ndi Wachiwiri kwa Wachiwiri kwa Internet Services Jennifer Bailey, zitha kufotokozedwa mosavuta ndi Federighi kapena Cue. Chimodzimodzinso ndi pulogalamu yatsopano ya News, yomwe idatsitsidwa ndi Susan Prescott, wachiwiri kwa purezidenti wazotsatsa malonda. Kwa Tim Cook, mfundo yoti chinthu chachikazi chidzawonekeranso pamsonkhano wa omanga chinali chofunikira kwambiri. Amapereka chitsanzo kwa wina aliyense ndipo atha kupitiliza ntchito yake "kwa akazi ambiri muukadaulo".
Ndipo sikuti zonse za Cook, Cue, Federighi kapena Schiller zomwe timapeza pa tsamba la Apple ndi omwe adatsogolera zowonetsera zaposachedwa, kampani yaku California idatsimikizira poyambitsa Apple Music. Utumiki watsopano wa nyimbo unaperekedwa koyamba ndi Jimmy Iovine, msilikali wakale wa makampani oimba omwe anabwera ku Apple monga gawo la kupeza Beats ndipo sizinali zomveka bwino kuti ntchito yake inali yanji Cupertino. Tsopano zikuwonekeratu - monga Beats Music, Apple Music iyenera kumutsata. Ngakhale pali mgwirizano wapakatikati pakati pa iye ndi Cook mu mawonekedwe a Eddy Cue.
Kuchokera pazotsatira za rapper wotchuka Drake, yemwe adalankhula za chikhalidwe cha Apple Music ndi mwayi watsopano wolumikizana ndi mafani ake, ngakhale kuti si onse omwe anali anzeru, koma Apple sakanatha kusamala. M'malo moti injiniya wosadziwika kotheratu kuuza okonda nyimbo chinachake za ubale woimba ndi zimakupiza, zotsatira za mawu omwewo kuchokera pakamwa pa wojambula wotchuka woteroyo ndi yaikulu kwambiri. Ndipo Apple amadziwa bwino izi.
Kuphatikiza pa zonse zomwe tafotokozazi, Kevin Lynch adapatsidwanso malo ku WWDC chaka chino, yemwe adakhala wolankhulira makina ogwiritsira ntchito mu Watch. Phil Schiller, yemwe nthawi zambiri amapereka nkhani za Hardware, ndipo koposa zonse Trent Reznor adalankhula ndi anthu kudzera pavidiyo. Munthu wina wamtundu wa Drake, yemwe amagwira ntchito ngati wopanga ku Apple komanso ali ndi gawo lalikulu pantchito yatsopanoyi. Ngakhale chikoka chake pa dziko lonse la nyimbo chingathandize Apple pakulimbana ndi Spotify ndi ena opikisana nawo.
Titha kuyembekezera kuchulukirachulukira kochulukira kwa anthu omwe amagwirizana ndi Apple pazowonetsa zina. Apple sikuti imangokhudza Tim Cook, yemwe akuyesera kuti athetse chikhulupiriro cham'mbuyomu kuti Apple ndi Steve Jobs ndi Steve Jobs ndi Apple, kutanthauza kuti kampani yonseyo ikuimiridwa ndi munthu mmodzi. Anthu akuyenera kumvetsetsa kuti chofunikira ndi DNA yosawonongeka komanso yolimba mkati mwa aliyense ku Apple yomwe iwonetsetse kuti zinthu zikuyenda bwino. Ziribe kanthu yemwe amayang'anira kampaniyo. Mwachitsanzo, mkazi. Mwachitsanzo, Angela Ahrendts, yemwe kuwonekera koyamba kugulu kuyambira pomwe adalowa nawo Apple mwina ndi nkhani yanthawi.
Tsoka ilo, panali anthu pa siteji 4 omwe nthawi zambiri samawoneka pamenepo ndipo sakanafuna, zikuwoneka zachilendo kwa ine.
Ndendende.
Tikunena chiyani, Craig ndiye wabwino kwambiri :)
Ndiwoseketsa, koma ndikadakonda kumuwona Schiller pa siteji :)
WWDC idawonetsa momwe angathetsere kugwiriridwa ndi kuzunzidwa pazifukwa zina osati luso. Mwachitsanzo akazi onsewo akanakhoza kukhala kumene iwo anali mpaka tsopano, kulikonse kumene kunali.
Tsoka ilo, awa anali mfundo ziwiri zofooka kwambiri pawonetsero, makamaka blonde yoyamba. Mawu osasangalatsa, otopetsa, okwiyitsa, osakondweretsedwa konse. Pambuyo pa zomwe Craig adachita pawonetsero, kunali kugwa kodabwitsa.
Tim - muyezo, sindikufuna kwenikweni, koma ndilo lingaliro langa
Craig - wamkulu
Jennifer - palibe vuto, mwana
Susan - bwino koma palibe chapadera
Jimmy - mafuta, ayenera kukhala pa mankhwala
Eddy - chabwino
Drake - chilombo chachikulu
Ndizochititsa manyazi kuti Phil kunalibe, nayenso amakhala wabwino nthawi zonse, koma adzakhalapo mwamsanga hardware ikapezeka.
Ndikuvomereza. ndi ma TV ena amavomerezanso zomwe anthu ambiri adaziwona - Iovine ndi Drake amalankhula za chinachake, koma tanthauzo linathawa (pamene ndinaziwona, ndinayenera kusintha kukoma kwanga kwinakwake). WWDC iyi sinali yabwino kwenikweni.
Ndikuvomereza, kuli bwino kukhala ndi awiri odziwa kuposa anthu 6 omwe amawononga malingaliro onse. chakumapeto kwake kunali koyipa kwambiri, kuwerenga ndi kutembenuza masamba kunali kwautali ndipo umawona kuti kunali ngati singano yotentha.
timu? zoona? palibe amene angapereke fayilo kupatula osuntha akale monga Craig ndi Tim. WWDC inalibe kanthu. 1.] kuyesetsa kutsitsimutsa Kiosek, chomwe chinali cholephera chachikulu ndipo fayilo iliyonse ikuyang'ana njira yobisa chithunzicho. 2.] kuyesa kutsitsimutsa buku lachiphaso, lomwe silinali keke (komanso kunja kwa US konse), powonjezera applePay (yokhayo ikugwira ntchito ku US mpaka pano), 3.] Nyimbo ndi zosakanizidwa kope lamtengo wapatali la Spotify ndi choyambirira Apple kulephera sockosit / nyimbo. 4.] El Capitan ali ndi fayilo yankhani yosintha pang'ono. 5.] Iwo sanatchule ngakhale AppleTV. Mawonekedwe atsopano akubweranso, omwe akutulutsa mofunitsitsa mapulojekiti akale omwe adathetsedwa m'manja mwawo.
chabwino, chabwino kwa ine ndi Jimmy ndi madona awiri. craig fesacik koma tliacha pachabe, komanso wokonda circus.
Tim ndi yaikulu chabe, chifukwa sikulinso mwambo wa umunthu umene mantha anachokera. palibe chotsutsana ndi ntchito, koma apulo yatsopanoyi ikupita patsogolo komanso yogwirizana ndi gulu. Ndikadamvabe zomwe ntchito zidachitika kumeneko, onani ma multitask a ma ios. potsiriza, iwo anayamba kusuntha, ndipo mu zaka 15, iOS adzagwira Android mwa mawu a magwiridwe antchito. ndipo ayi, android sichikhala kwenikweni pama foni kuchokera ku 200 ndikukwera, ndipo tikukamba za ndalama zochepa poyerekeza ndi iPhone.
chabwino, chabwino kwa ine ndi Jimmy ndi madona awiri. craig fesacik koma tliacha pachabe, komanso wokonda circus.
Tim ndi yaikulu chabe, chifukwa sikulinso mwambo wa umunthu umene mantha anachokera. palibe chotsutsana ndi ntchito, koma apulo yatsopanoyi ikupita patsogolo komanso yogwirizana ndi gulu. Ndikadamvabe zomwe ntchito zidachitika kumeneko, onani ma multitask a ma ios. potsiriza, iwo anayamba kusuntha, ndipo mu zaka 15, iOS adzagwira Android mwa mawu a magwiridwe antchito. ndipo ayi, android sichikhala kwenikweni pama foni kuchokera ku 200 ndikukwera, ndipo tikukamba za ndalama zochepa poyerekeza ndi iPhone.
Ili ndilo dziko molingana ndi kumanzere kwatsopano, ngakhale kuti pali anthu osiyanasiyana kulikonse, koma osati chifukwa chakuti amadziwadi chinachake, chifukwa cha zomwe ali nazo pakati pa miyendo yawo ndi mtundu wa khungu lawo. Zili pafupi pomwe kampani yaku US idabwera. Ndipo tsopano iwonso atichitira zoipa.
Azimayi awiriwa anali oipitsitsa pa nkhani yonseyi. Kuwapatsa malo kunachepetsa kwambiri khalidwe la ulaliki. Sichisangalalo kukhala mu Bolshevic yamakono, Marxist okwana otchedwa "kufanana".
IMHO, Apple ndi komwe ili chifukwa inali yanzeru, yosasinthika, yosagwiritsidwa ntchito ndipo koposa zonse ZOSAVUTA. Oyang'anira pano akuyesera kuchita zosiyana.
Apple yomwe inali yosagwiritsidwa ntchito? Chabwino, mwinamwake pamene iye anali kusuntha pamwamba pa manda. Zolakwika? Inu. Awa ndi "udzu unali wobiriwira kamodzi" kalembedwe ka nostalgic optimism.
Anali olakwika ndipo ndikugwirizana ndi Mirek pamwambapa. Iye anali wolimba mtima kwambiri ngati kampani, tsopano yasanduka juggernaut yopita kumanzere yomwe ikukwera pamafunde akupita patsogolo kwa cretinism, omwe nthawi zambiri amakhala obiriwira ku US.
Kusiyana kwake ndikuti Jobs 1) anali ndi mipira yowombera / kuponya anthu omwe amapanga zachabechabe 2) amatha kupanga chikwapu kuchokera ku zoyipa. Ndipo ndendende monga Mirek adalemba pansipa, sanali wosagwirizana. Apple tsopano ndiyotseguka kwambiri, yodziwika bwino (motengera momwe msika ulili) ndipo ikupitilizabe "kuzindikira" zomwe zapezedwa ndikuzitcha kuti kusintha. Ntchito zinali ndi chikoka, sindikuganiza kuti Cook ali nacho, kapena sindine gulu lake.
Blonde anali mbuzi yokhumudwitsa kwambiri. Zinandichitikira kuti lero akugwira ntchito ku Apple ndipo mawa adzakhala wosunga ndalama ku Tesco, wopanda chidwi, ndendende mtundu wa anthu omwe Apple safuna kwenikweni. Anayang'ana maso ake kangapo, ndipo ine ndekha ndikanatuluka naye pakhomo pambuyo pochita masewerawo.
Ndikuvomereza kwathunthu, ndimamva chimodzimodzi za iye.
Sindikudziwa, ndakhala ndikuwonera zolemba zazikulu za X WWDC sabata yatha ndipo ndikuganiza kuti Apple ili ndi akazi abwinoko komanso oyenera kwambiri pa Keynote yayikulu ...
Zomwe Jobs anakana mu HW ndi SW, mwachitsanzo, kusiyanasiyana ndi kugawikana, pambuyo pa imfa yake ife tsopano tikukhala mu mawonekedwe a ziwerengero zowala pa siteji panthawi yowonetsera. Ndikumvetsa lingaliro lakuti ndi bwino kusonyeza kuti tili ndi mutu wanzeru pa mbali iliyonse, koma zotsatira zake, zimangowonongeka mosavuta m'mutu mwanga momwe mukulembera pansipa za nkhuku yokhudzidwa, munthu wakuda wakuda. Ulalikiwo uyenera kukhala wokhudza nkhani zofalitsidwa ndi mawu zowonjezeredwa ndi zithunzi, osati kuchuluka kwa zilembo. Ndikuganiza kuti Tim akutanthauza bwino, koma nthawi ina tidzadikirira ogwira ntchito ku canteen kuti atiwonetse ApplePay yatsopano. Ndikutanthauza kuti ndi kukokomeza kupewa mobwebweta