Ondrej Holzman Beats 1 wolandila Zane Lowe kumanzere, Luke Wood kumanja
Pamene Meyi watha Apple adalengeza kugula kwakukulu kwa Beats, mayina omwe amakambidwa kwambiri ngati Jimmy Iovine, Dr. Dre kapena Trent Reznor, yomwe chimphona cha California chinatenga pansi pa mapiko ake ngati gawo lopeza. Koma mwachitsanzo, pulezidenti wakale wa Beats Luke Wood amagwiranso ntchito ku Apple, yemwe tsopano analankhula za mutu watsopano wa kampani yake.
Wood wakhala wokonda nyimbo kuyambira ali mwana, kotero kuyanjana kwake ndi Beats Electronics, wogulitsa mahedifoni odziwika bwino ndipo pambuyo pake ntchito yotsatsira nyimbo Beats Music, sizodabwitsa. Wood akufuna kukhalabe ndi nyimbo zake ku Apple, adatero Mashable ku Sydney, komwe kunachitika Symposium ya Beats Sound.
Patadutsa chaka chimodzi kuchokera pamene adapeza, zikuwoneka kuti sangadandaule kwambiri pakali pano. "Ndi zanzeru. Chimodzi mwa zodabwitsa kwambiri chinali mlingo wa umphumphu ndi kukhulupirika kwa anthu omwe amagwira ntchito ku Apple. Ndi kampani yapadera, "adatero Wood zokhudzana ndi zomwe adakumana nazo ku Cupertino, malinga ndi omwe ali ndendende bar yomwe Steve Jobs adakhazikitsa ndipo Tim Cook akupitiliza kukhazikitsa.
"Takhala timakonda kwambiri Apple. Mubizinesi yamawu, Apple yakhala chisankho chodziwikiratu. Pamene Steve Jobs ndi Eddy Cue amamanga iTunes, Jimmy (Iovine) anali m'modzi mwa anthu oyamba omwe adakumana nawo mu 2003," Wood adawulula, pozindikira kuti makampani awiriwa nthawi zambiri amakhala patsamba limodzi.
Atagulitsa kampaniyo, Wood adasintha chidwi chake chonse ku Beats Electronics, gawo lomwe limagulitsa mahedifoni otchuka. Pambuyo pakupeza, panali malingaliro oti, mwachitsanzo, adzataya chizindikiro cha Beats, ndi momwe Apple angachitire zinthu zonse popanda chizindikiro chake. Malinga ndi Wood, malingaliro sanasinthe kwambiri.
"Ku Beats, takhala tikukhala osasinthasintha komanso kuyang'ana kwambiri nyimbo zapamwamba," akufotokoza Wood. Cholinga chinali makamaka pakupanga chidziwitso chabwino cha mankhwala. "Ndikuganiza kuti ndiye DNA ya chilichonse chomwe Steve amafuna kuti akwaniritse ku Apple. Zomwe zidachitika, kuphatikiza kapangidwe, ukadaulo, luso, kuphweka. Izi ndi zinthu zomwe zilinso maziko a DNA yathu. "
Cholinga chinali makamaka pakupanga chidziwitso chabwino cha mankhwala. "Ndikuganiza kuti ndiye DNA ya chilichonse chomwe Steve amafuna kuti akwaniritse ku Apple. Zomwe zidachitika, kuphatikiza kapangidwe, ukadaulo, zatsopano, kuphweka.
Chabwino, kulira kwa mahedifoni awa sikuwonetsa zomwe zalembedwa pamwambapa.