Tsekani malonda

Apple iwonetsa zatsopano Lolemba lotsatira, ndipo ngakhale ikhala chochitika cha sabata kwa anthu ambiri aukadaulo, kampani yaku California ili ndi chochitika china chofunikira kwambiri chomwe chikubwera tsiku lotsatira. Lachiwiri, Marichi 22, Apple ndi FBI abwerera kukhothi kuti athane ndi kubisa kwa iPhone. Ndipo zochitika ziwirizi zikhoza kugwirizana.

Ngakhale zitha kuwoneka zodabwitsa poyang'ana koyamba, makamaka kwa wowonera wosazindikira, chifukwa Apple zotsatira za chochitika cha Marichi 22 ndizofunikira kwambiri monga momwe zinthu zatsopano zidzalandirire, pakati pawo. akuyenera kukhala ma inchi anayi iPhone SE kapena iPad Pro yaying'ono.

Apple yaganiza zochita zake za PR mpaka mwatsatanetsatane. Amayesa kuyika nthawi ya ulaliki wake molondola, kutulutsa zotsatsa zake mwadongosolo, kutulutsa zidziwitso pokhapokha ngati akuwona kuti n'zoyenera, ndipo omuyimira nthawi zambiri samayankha pagulu.

[su_pullquote align="kumanja"]Apple akanakhala akuyenda pa ayezi woonda ndi izi.[/su_pullquote]Komabe, dipatimenti ya PR ku Cupertino yakhala yotanganidwa masabata aposachedwa. Pempho la FBI, lothandizidwa ndi boma la US, kuti liwononge chitetezo mu ma iPhones ake linakhudza kwambiri mfundo zomwe Apple imakhulupirira. Kwa chimphona cha California, chitetezo chachinsinsi sichinthu chopanda pake, m'malo mwake, ndi chimodzi mwazinthu zake. Ichi ndichifukwa chake adayambitsa kampeni yamphamvu yofalitsa nkhani kuti afotokoze momwe amaonera.

Choyamba ndi kalata yotsegula anasonyeza Apple CEO Tim Cook. Anatsegula mlandu wonse poyera pakati pa mwezi wa February, pamene adawulula kuti FBI ikupempha kampani yake kuti ipange mapulogalamu apadera omwe angadutse chitetezo cha iPhone. "Boma la United States likutipempha kuti tichite zomwe sizinachitikepo zomwe zingawononge chitetezo cha ogwiritsa ntchito athu," adatero Cook.

Kuyambira nthawi imeneyo, kukambirana kosatha ndi kwakukulu kwambiri kwayamba, mu ndondomeko yomwe imasankhidwa kuti ndi mbali yanji yomwe ili yofunikira kuyimilira. Kaya kuteteza zofuna za boma la US, lomwe likuyesera kuphwanya zinsinsi za ogwiritsa ntchito pofuna kulimbana ndi mdani, kapena kuthandizira Apple, yomwe ikuwona kuti nkhani yonseyi ikukhazikitsa chitsanzo choopsa chomwe chingasinthe momwe zinsinsi za digito zimakhalira. zowonedwa.

Aliyense ali ndi zonena zake. Ena makampani aukadaulo, akatswiri azamalamulo ndi chitetezo, akuluakulu aboma, atumiki akale, oweruza, oseketsa, mwachidule aliyense, amene ali ndi zonena pankhaniyi.

Zodabwitsa kwambiri, komabe, mamanejala angapo apamwamba a Apple adawonekeranso pawailesi yakanthawi kochepa. Pambuyo pa Tim Cook, yemwe adawonekera pa wailesi yakanema yaku America, kumene anapatsidwa mpata waukulu, iwo anafotokozanso za kuopsa kwa mlandu wonsewo Eddy Cue a Craig Federighi.

Mfundo yoti ena ofunikira kwambiri a Cook adalankhula poyera momwe mutuwu ulili wofunikira kwa Apple. Kupatula apo, kuyambira pachiyambi, Tim Cook adanena kuti akufuna kuyambitsa mkangano wadziko lonse, chifukwa iyi ndi nkhani yomwe, malinga ndi iye, sayenera kugamulidwa ndi makhothi, koma ndi mamembala a Congress, monga oimira osankhidwa ndi makhothi. anthu.

Ndipo zimenezi zikutifikitsa pamtima pa nkhaniyi. Tim Cook tsopano ali ndi mwayi waukulu kwambiri pamaso pake kuti adziwitse dziko lonse za nkhondo yofunika ya kampani yake ndi FBI ndi zotsatira zake. Pamawu ofunikira Lolemba, osati ma iPhones ndi ma iPads atsopano okha omwe angakambidwe, koma chitetezo chingakhale mfundo yofunika.

Ulaliki waposachedwa umakopa unyinji wa atolankhani, mafani komanso nthawi zambiri omwe sakonda kwambiri zaukadaulo. Zolemba zazikulu za Apple ndizosayerekezeka padziko lapansi, ndipo Tim Cook amadziwa bwino. Ngati Apple idayesa kuyankhula ndi anthu aku America kudzera pawayilesi pamenepo, tsopano imatha kufikira dziko lonse lapansi.

Mkangano wokhudza kubisa komanso chitetezo chazida zam'manja ndizovuta ku United States zokha. Iyi ndi nkhani yapadziko lonse lapansi komanso funso la momwe tidzaonera zinsinsi zathu za digito mtsogolomo komanso ngati zikhalabe "zachinsinsi". Chifukwa chake, zikuwoneka zomveka ngati Tim Cook atasiya zolemba zachikhalidwe zotamanda zinthu zaposachedwa ndikuwonjezeranso mutu wovuta.

Apple akanakhala akuyenda pa ayezi woonda ndi izi. Komabe, akuluakulu aboma adamudzudzulanso kuti sakufuna kulola ofufuza ku iPhones chifukwa ndi malonda abwino kwa iye. Ndipo kukamba za izo pa siteji yaikulu yoteroyo ndithudi kukhoza kukhudza mchitidwe wotsatsa. Koma ngati Apple ikukhulupirira kwathunthu kufunikira koteteza chitetezo chake, motero zinsinsi za ogwiritsa ntchito, zowunikira pamutu waukulu wa Lolemba zikuyimira malo omwe sadzawonekanso.

Kodi Apple vs. Kaya zotsatira zake za FBI zitani, nkhondo yayitali yazamalamulo ndi yandale ingayembekezere, pamapeto pake zimakhala zovuta kufotokozera kuti ndani adzapambana ndi amene atayika. Koma gawo limodzi lofunikira lichitika kukhothi Lachiwiri likudzali, ndipo Apple atha kupeza mfundo zofunika patsogolo pake.

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