Michal Marek Zinali za Apple gawo lachitatu lachuma kachiwiri kupambana kwakukulu ndipo kampaniyo idachita bwino pafupifupi mbali zonse. Gawo lachitatu nthawi zambiri limakhala lofooka komanso lotopetsa kwambiri zikafika pazotsatira, zomwe zinali zoona chaka chino pomwe kampaniyo idapeza ndalama zambiri mu theka loyamba la chaka. Komabe, Apple idachita bwino kwambiri chaka ndi chaka ndipo mwanjira yakeyake idawonetsa kuyenda kosalala kodzaza ndi zipambano, zina zomwe ziyenera kutchulidwa.
IPhone ikuchita bwino
Kwa Apple, iPhone ndiyokhazikika pazachuma, ndipo kotala iyi sinali yosiyana. Zida zolemekezeka za 47,5 miliyoni zidagulitsidwa, mbiri ina popeza ma iPhones ambiri sanagulidwe kotala lomwelo. Chaka ndi chaka, malonda a iPhone adakula ndi 37%, ndipo chochititsa chidwi kwambiri ndi kuwonjezeka kwa ndalama, zomwe zinafika 59%.
Kugulitsa ku Germany, South Korea ndi Vietnam, mwachitsanzo, komwe kumawirikiza kawiri chaka ndi chaka, kunathandiza kwambiri kuwonjezeka. Tim Cook adakondwera kwambiri ndi mfundo yakuti mu 3rd ya chaka chino, iPhone inalemba chiwerengero chapamwamba cha ogwiritsa ntchito kuchokera ku Android mpaka pano.
Ntchito za Apple zapindula kwambiri m'mbiri
Apple idapeza mbiri yotsimikizika pazachuma pazantchito zake. Poyerekeza ndi kotala yapitayi, adapeza 24% yowonjezera ndikubweretsa $ 5 biliyoni ku Cupertino. China ndiyosiyana ndi ziwerengero, pomwe phindu la App Store limachulukitsidwa kawiri pachaka.
Apple Watch ikuchita bwino kuposa momwe amayembekezera
Posindikiza zotsatira zachuma, Apple imapereka ziwerengero za malonda ndi phindu ndi gulu, zomwe ziri motere: iPhone, iPad, Mac, Services ndi "Zinthu Zina". Chigawo chachikulu cha gulu lomaliza, lomwe dzina lake ndi lachibadwa, linali iPods. M'zaka zaposachedwa, poyerekeza ndi zinthu zazikuluzikulu za Apple, izi sizinagulitsidwe kwambiri kotero kuti oyang'anira kampaniyo anali oyenera kutchulidwa mwachindunji. Komabe, gululi tsopano likuphatikizanso ndi Apple Watch, zomwe zimapangitsa kuti ziwerengero zogulitsa zamtundu waposachedwa wa Apple ndizosamvetsetseka.
Mwachidule, Apple sakufuna kuti zikhale zosavuta kwa omwe akupikisana nawo powulula zambiri zamalonda za Apple Watch, zomwe ndizomveka. Chifukwa chake Tim Cook adangonena kuti ngakhale kampaniyo sinathe kupanga mawotchi okwanira kuti akwaniritse zomwe akufuna, ma Apple Watch ambiri agulitsidwa kale kuposa momwe oyang'anira Apple amayembekezera.
Kugulitsa mawonedwe kunadutsa zomwe tikuyembekezera, ngakhale kuti kutumiza sikunakwaniritse zofunikira kumapeto kwa kotala ... Ndipotu, kukhazikitsidwa kwa Apple Watch kunali kopambana kuposa iPhone yoyamba kapena iPad yoyamba. Ndikayang’ana zonsezi, timasangalala kwambiri ndi mmene tinachitira.
Zachidziwikire, atolankhani pamsonkhanowu zotsatira zitasindikizidwa anali ndi chidwi chofuna kudziwa zambiri za Apple Watch motero adakankhira Cook kuti agawane zambiri. Mwachitsanzo, adakana mphekesera kuti kugulitsa kwa Apple Watch kukucheperachepera pambuyo poyambira. Malonda mu June anali, m'malo mwake, apamwamba kuposa mu April ndi May. "Ndimaona kuti zenizeni ndi zosiyana kwambiri ndi zomwe zalembedwa, koma malonda a June anali apamwamba kwambiri."
Pambuyo pake, Cook adamaliza ndikulimbikitsa atolankhani kuti asayese kuyerekeza kupambana kwa Apple Watch kutengera kuchuluka kwa gulu la "Zinthu Zina". Ngakhale kuyerekeza ndi kotala yapitayi, gawo ili la ndalama za kampani ya Cupertino lidakula ndi $952 miliyoni komanso ndi 49% yodabwitsa pachaka, Apple Watch akuti ikuchita bwino kwambiri. Izi zitha kukhala zokhudzana, mwachitsanzo, kutsika kwa malonda a iPods ndi zina zotero. Komabe, zambiri zambiri sizodziwika.
Apple watchOS 2 iyenera kutsimikizira kupambana limodzi ndi tchuthi
Kangapo pamsonkhanowu, a Tim Cook adanena kuti Apple ikuphunzirabe za kuthekera kwa Apple Watch ndipo akuyembekeza kupanga banja lazinthu zomwe zidzapambana pakapita nthawi. Koma kale ku Cupertino ali ndi lingaliro labwino kwambiri la kufunikira kwa Apple Watch kuposa momwe adachitira miyezi ingapo yapitayo, zomwe ziyenera kukhala ndi zotsatira zabwino pakutumiza kwa chipangizocho panthawi yatchuthi. "Tikukhulupirira kuti wotchiyo idzakhala imodzi mwa mphatso zapamwamba kwambiri pa nthawi ya tchuthi."
Zotsatira zabwino ku China
Zikuwonekeratu m'mawonekedwe onse a oimira Apple kuti China ikukhala msika wofunikira kwambiri pakampaniyo. M'dziko lino lokhala ndi anthu opitilira 1,3 biliyoni, Apple ikuwona kuthekera kwakukulu, ndipo ikusintha mautumiki ake ndi njira zamabizinesi molingana. Msika waku China wadutsa kale msika waku Europe ndipo kukula kwake ndikodabwitsa. Nkhani yabwino kwambiri ya Cupertino, komabe, ndikuti kukula uku kukukulirakulira.
Pakadali pano, pomwe kukula kudakwera pafupifupi 75 peresenti pazaka ziwiri zapitazi, phindu la Apple ku China lopitilira chaka chachitatu. Ma iPhones adagulitsidwa ku China ndi 87 peresenti yowonjezera. Ngakhale kuti msika waku China wadzutsa mafunso ambiri masiku aposachedwa, Tim Cook ali ndi chiyembekezo ndipo amakhulupirira kuti China ikhala msika waukulu kwambiri wa Apple.
China idakali dziko lotukuka ndipo chifukwa chake ili ndi kuthekera kwakukulu kwakukula mtsogolo. Malinga ndi Cook, China ikuyimira tsogolo lowala la mafoni a m'manja, ngati tiyang'ana, mwachitsanzo, kuti LTE Intaneti imapezeka mu 12 peresenti ya gawo la dzikoli. Cook akuwona chiyembekezo chachikulu mwa anthu omwe akukula mofulumira pakati pa anthu, zomwe zikusintha dziko. Kunena zoona, si chiyembekezo chachabechabe. phunziro kutanthauza kuti, akuti gawo la mabanja achi China omwe ali mgulu lapamwamba lapakati lidzakwera kuchoka pa 2012 mpaka 2022 peresenti pakati pa 14 ndi 54.
Mac ikupitilizabe kukula pamsika wocheperako wa PC
Apple idagulitsa ma Mac owonjezera a 4,8 miliyoni kotala lapitalo, lomwe mwina silingakhale lodabwitsa, koma kutengera momwe zinthu ziliri, ndichinthu chofunikira kudziwa. Mac ikukula ndi 9 peresenti pamsika womwe, malinga ndi akatswiri ofufuza IDC, watsika ndi 12 peresenti. Makompyuta a Apple mwina sangakhale otsekereza ngati iPhone, koma awonetsa zotsatira zosasinthika ndipo ndi bizinesi yopindulitsa kwa Apple pamakampani omwe akuvutikira.
Kugulitsa kwa iPad kukupitilirabe, koma Cook akadali ndi chikhulupiriro
Apple idagulitsa ma iPads 11 miliyoni mgawo lomaliza ndipo adapeza $ 4,5 biliyoni kuchokera kwa iwo. Izi mwazokha sizikuwoneka ngati zotsatira zoipa, koma malonda a iPad akhala akugwa (pansi pa 18% chaka ndi chaka) ndipo sizikuwoneka ngati zinthu zikuyenda bwino posachedwa.
Koma Tim Cook amakhulupirirabe kuthekera kwa iPad. Kugulitsa kwake kuyenera kuthandizidwa ndi nkhani za iOS 9, zomwe zimakweza zokolola pa iPad pamlingo wapamwamba, komanso kuwonjezera pa mgwirizano ndi IBM, chifukwa chomwe Apple ikufuna kudzikhazikitsa yokha mumagulu amakampani. Monga gawo la mgwirizano pakati pa zimphona ziwiri zaumisiri, ntchito zingapo zaukadaulo zidapangidwa kale, zomwe zidapangidwa kuti zigwiritsidwe ntchito pamakampani oyendetsa ndege, malonda ogulitsa ndi ogulitsa, inshuwaransi, mabanki ndi magawo ena angapo.
Kuphatikiza apo, Tim Cook akudziteteza chifukwa chakuti anthu amagwiritsabe ntchito iPad ndipo chipangizocho chikuchita bwino pamawerengero ogwiritsira ntchito. Makamaka, akuti ndi kasanu ndi kamodzi kuposa mpikisano wapafupi wa iPad. Kuzungulira kwanthawi yayitali kwa piritsi la Apple ndikupangitsa kugulitsa kocheperako. Mwachidule, anthu sasintha ma iPads nthawi zambiri monga, mwachitsanzo, ma iPhones.
Ndalama zachitukuko zidaposa madola 2 biliyoni
Chaka chino ndi nthawi yoyamba yomwe Apple amagwiritsa ntchito kotala pa sayansi ndi kafukufuku adaposa $ 2 biliyoni, kuwonjezeka kwa $ 116 miliyoni kuchokera gawo lachiwiri. Kukula kwa chaka ndi chaka ndi kofulumira kwambiri. Chaka chapitacho, ndalama zofufuzira zinali $ 1,6 biliyoni, kutsika ndi gawo limodzi mwachisanu. Apple idagonjetsa cholinga cha $ biliyoni imodzi yomwe idayikidwa pa kafukufuku mu 2012.
