Tomas Chlebek [youtube id=”jhWKxtsYrJE” wide=”620″ height="360″]
Mu Okutobala chaka chino, zitha kuwonera kanema wathunthu mu kanema Steve Jobs, koma ngakhale izi zisanachitike, documentary inayimba Steve Jobs: Munthu Mumakina (Steve Jobs: Munthu Wamakina).
Amapangidwa ndi a Gaby Darbyshire, yemwe anali mkulu woyang'anira ntchito ku Gawker, magazini yapaintaneti yodziwika bwino. Dzina la wotsogolera likuwoneka kuti ndi lodalirika - ndi Alex Gibney, wopambana wa Oscar pa zolembazo Taxi yopita ku mbali yamdima ndi omwe mpaka pano pulojekiti yomaliza yotulutsidwa ndi Kumveka Bwino: Scientology ndi Ndende ya Chikhulupiriro, zolemba zachiwiri zowonedwa kwambiri ndi HBO mzaka khumi zapitazi. Maina awiriwa akuwonetsa kale kuti Steve Jobs sadzawonetsedwa ngati munthu wopanda mikangano mufilimu ya Gibney.
Nthawi yomweyo, chiwonetserocho chimayamba mokondwerera. Masekondi angapo kuchokera pakuyambitsa kwa iPhone yoyamba amatsatiridwa ndi mawu oyankhulana, momwe Steve amasonyezedwa ngati "munthu wothamanga kwambiri: liwiro lonse" komanso yemwe "aliyekha adalenga makampani onse". Koma kenako mawu akuti: “Zinthu zake zinakondedwa, osati kuti anakondedwa.
Zina zonse zikuwonetsa momwe woyambitsa kampani yamtengo wapatali padziko lapansi analili atatsatira masomphenya ake. Steve Wozniak adalipidwa gawo la malipiro a bwenzi lake, ena adataya mabanja awo chifukwa cha iye - koma pochita izi adalenga zinthu zodabwitsa zomwe zinasintha dziko lapansi. Chiwonetserocho chimatha pazabwino, m'lingaliro lakuti Steve Jobs sanali munthu wabwino, koma yemwe anachita zazikulu. Izi siziri kwenikweni mbali zotsutsana, koma kusintha kumafuna kusiya malamulo am'mbuyo, ngakhale makhalidwe apamwamba osatsutsana.
Zokhumudwitsidwa kwambiri mu SJ: Man in the Machine. Malingaliro olakwika komanso onyansa a mnzanga. Sichiwonetsero cha Steve yemwe ndimamudziwa.
- Eddy Cue (@cue) March 16, 2015
Zolembazo zidayambanso mu Marichi pamwambo wa SXSW. Anawonedwanso kumeneko ndi antchito ambiri apamwamba a Apple omwe sanamukonde ndipo adachoka panthawi yowunikira. Eddy Cue pa Twitter adatero: “Ndakhumudwa kwambiri ndi SJ: Man in the Machine. Malingaliro olakwika ndi oyipa a mnzanga. Iye sali chithunzi cha Steve yemwe ndimamudziwa.'
Steve Jobs: Man in the Machine adzawonetsedwa m'makanema kuyambira Seputembara 4 (ngakhale mwina si ku Czech Republic), iwonekeranso pa iTunes ndi VOD.
Tim tsopano ndi umunthu wochuluka kuposa ntchito. Izi zikusintha anthu onse komanso dziko lapansi kukhala labwino. Ntchito anali wabizinesi chabe ndipo palibenso china. Nayenso sakanatha kupirira, Tim anachotsa kampaniyo pazovuta kwambiri ndipo ayenera kumuchotsa mu zoyipa zake.
Zodabwitsa zochititsa chidwi za wakumanzere ndi wojambula wakumaloko Anton akuyenera kuyimitsidwa. Steve Jobs pamodzi ndi Woz adapanga Apple, adapanga china chake kuposa kupanga zamagetsi. Steve Jobs adalemba Tim Cook ndikumupatsa udindo womwe Cook amachita bwino, udindo wa mkulu wa mayendedwe.
Pambuyo pa imfa ya Jobs, Apple inakhala juggernaut makamaka chifukwa cha neo-leftist Cook, yemwe m'malo moyang'ana pa kupanga zipangizo zamagetsi zabwino kwambiri, adayang'ana pa kukankhira ndondomeko ya LGBT. Ichi ndi chinthu chomwe chilibe chilichonse chochita muzamalonda, zomwe mosakayikira zamagetsi zili.
Pangani malingaliro kuti musatengere kampani yokhazikika pamwamba kapena pansi. Komabe, pansi pa utsogoleri wake, zinali zotheka kale kuwongolera mtundu wa mankhwalawa. Dale adatha kukakamiza mawu opusa a mapiko akumanzere onena za kusiyanasiyana ndi ma de facto quotas kwa okongola komanso amphamvu, osati pa zomwe angachite, koma pamaziko a omwe iwo ali.
Sindikhulupirira kuti Cook ndi sunbagger yoonekeratu, ndi kugwirizana kwake ndi ndalama zake padzakhala cholinga chomwecho kumbuyo kwake monga olemekezeka ku West otchedwa (mwinamwake adasankhidwa ndi iwo, pambuyo pake, Apple akupempha oimira anthu ambiri padziko lonse lapansi), mwachitsanzo, kuwonongedwa kwa banja, kuthetsedwa kwa zikhalidwe zomwe chitukuko chonse cha Kumadzulo chidakula, kuchuluka kwa ziwawa komanso kulimbikitsa uchigawenga ndikumizidwa kotsatira (kuwunika, kuletsa ufulu wakulankhula, kuzunzidwa ...). Kulemera motere, kumawoneka ngati kutha kwapang'onopang'ono kwa ufulu, nthawi zonse chifukwa cha kuwomba m'manja kwa khamu la anthu komanso nthawi zonse chifukwa cha zolinga zapamwamba ndikuchita "zabwino".
Motsogozedwa ndi Cook, Apple ikukhala kampani yomwe anthu akuganizira kale "mtundu wachikondi", ndi kampani yomwe imayika mphuno zake mu ndale komanso mitu yamakono. M'malo mwake, amapatuka pazovuta zodziwika bwino komanso zabwino.