Kuchotsedwa kwa mutu wa Apple News kumatsimikizira zomwe sizikukwaniritsidwa

Pasanathe chaka ku Apple, mkulu wa dipatimenti ya Apple News, Liz Schimel, adatha, chifukwa ntchito ya miyezi 11 yogwira ntchito sikugwira ntchito kutali ndi momwe oyang'anira ku Apple ankaganizira.

Liz Schimel adalumikizana ndi Apple mkati mwa 2018 Mpaka nthawiyo, adagwira ntchito ngati director of international business ku Conde Nast publishing house. Kuchokera pakupeza antchitowa, Apple ikuwoneka kuti idalonjeza kuti munthu wodziwa kufalitsa padziko lonse lapansi ndizomwe kampaniyo ikufuna kukhazikitsa Apple News. Chotsatira chake, komabe, zikuwoneka kuti zolingazi sizinakwaniritsidwe bwino kwambiri.

Monga gawo la zenera laling'ono la mbiri yakale, ndi bwino kukumbukira kuti Apple News monga ntchito inalengedwa mu 2015. Panthawiyo, inkagwira ntchito monga mndandanda wa zolemba zochokera kumakona osiyanasiyana a intaneti. Kuyambira mwezi wa Marichi watha, ntchitoyi idasinthidwa kukhala chinthu cholipidwa momwe Apple imapereka mwayi wapakati pamamagazini ambiri, manyuzipepala ndi zofalitsa zina. Tsoka ilo, Apple idalephera kupeza mgwirizano wa mgwirizano ndi ofalitsa awiri akulu kwambiri kumbuyo kwa New York Times ndi Washington Post, zomwe mwina zidakhudza kwambiri kupambana kwa ntchitoyi, makamaka pamsika wapakhomo.

Ntchito ya Apple News imakumana ndi zovuta zambiri, kuphatikiza zochepa kapena zosakwanira kapena kupanga ndalama zovuta. Utumiki wa Apple umalandira ndalama zonse mwezi ndi mwezi komanso malo otsatsa omwe amayikidwa mwachindunji mu pulogalamuyi. Vuto ndilakuti ogwiritsa ntchito ochepa omwe amagwiritsa ntchito ntchitoyi, malo osapindulitsa amakhala otsatsa. Ndipo ndiye phindu la ntchito yomwe Apple ikufuna kugwirirapo ntchito. Pamsonkhano waposachedwa ndi omwe ali ndi masheya, zambiri zidatsitsidwa kuti pulogalamuyi ili ndi ogwiritsa ntchito 100 miliyoni pamwezi. Komabe, mawu awa mwadala samatchula chiŵerengero cha olipira ndi osalipira, omwe mwina sangakhale otchuka kwambiri.

Pakadali pano, vuto lomwe likuyaka ndi ntchitoyi ndikuti limapezeka m'misika yochepa chabe, yomwe ndi US, Canada, Australia, ndi UK. Mwanjira imeneyi, Apple sitha kulipira chindapusa pamwezi kuchokera kwa ogwiritsa ntchito omwe amakhala kunja kwa mayiko olankhula Chingerezi, omwe ndi ambiri. Mwina sizoyenera ku Czech, chifukwa chake Slovak, msika. Ziyenera kukhala zomveka m'misika yayikulu monga Germany, France kapena mayiko olankhula Chisipanishi. Nkhani ina yomwe ingakhale phindu la ntchito yosindikizira nyumba monga choncho. Izi zakhala zikukambidwa mosalunjika ndi anthu angapo m'makampani m'mbuyomu, ndipo zikuwoneka kuti mikhalidwe yofalitsira siili yabwino momwe angafune. Kwa ena a iwo (ndipo izi ziyeneranso kukhala choncho ku Washington Post ndi New York Times), kutenga nawo mbali mu Apple News ndikokutayikitsa, popeza nyuzipepala / magazini ingapindule kwambiri ndi ndalama zake. Apple ikuyenera kugwira ntchito pazamalonda kuti ipangitse ofalitsa ena kuti alowe nawo Apple News. Kufutukula kumadera ena kudzathandizanso ntchitoyi.

Kukambitsirana kwa nkhaniyo

[Martin Topinka]

Chifukwa mtengo wowonjezera ndi ziro.