Tsekani malonda

Kugwa kotsiriza, pamene mafani okondwa a Apple adatsegula ma iPhones awo atsopano ndi iPads m'masitolo, adapeza pulogalamu yatsopano kuchokera ku Apple m'malo mwa Google mapu, poyerekeza ndi zomwe zinachitikira kale. Koma mwina sanapeze njira yobwerera kwawo. Ubwino wa mamapu panthawiyo sunali wodabwitsa, ndipo zikuwoneka kuti Google ikadakhalabe patsogolo. Chaka chotsatira, komabe, zonse nzosiyana, ndipo 85% ya ogwiritsa ntchito ku US amakonda mamapu a Apple.

IPhone yoyamba yomwe idagwiritsa ntchito mapu ndi data kuchokera ku Google. Poyiyambitsa ku WWDC 2007, ngakhale Steve Jobs mwiniwakeyo adadzitamandira (pambuyo pake adapeza Starbucks yapafupi pamapu ndi mtundu wa kuthamangitsidwa). Ndikufika kwa iOS 6, komabe, mamapu akale adayenera kupita mosanyengerera. Malinga ndi Apple, izi zidachitika chifukwa chakuti Google sinafune kulola kugwiritsa ntchito mawu, zomwe zinali zofala kwambiri pa Android panthawiyo. Kuphatikiza apo, atolankhani amalingalira kuti Apple iyenera kulipira kugwiritsa ntchito mapu.

Mgwirizano wa mgwirizano pakati pa makampani awiriwa unali kutha, ndipo kugwa kwa 2012 inali nthawi yabwino yogunda tebulo ndikuwonetsa yankho lanu. Ngakhale izi zidayendetsedwa motsogozedwa ndi mkulu wa gulu la iOS, Scott Forstall, zinali - makamaka kuchokera pamalingaliro a PR - zowopsa kwambiri.

Mavuto aakulu kwambiri anali zolakwika zingapo m'malemba, kusowa kwa chidwi kapena kufufuza kosauka. Kuwonongeka kwa mbiri ya Apple kunali kwakukulu kwambiri kotero kuti CEO Tim Cook mwiniyo adapepesa chifukwa cha mapu atsopano. Scott Forstall anakana kutenga nawo mbali pazochitikazo, kotero "Steve Jobs wamng'ono" adayenera kuthana ndi kampani yake yokondedwa. kunena zabwino. Pakadali pano, makasitomala angapo adapeza mamapu atsopano kuchokera ku Google, omwe chimphona chotsatsa chidapanga mwachangu ndikutulutsa, nthawi ino nthawi zonse mu App Store.

Mwina ndichifukwa chake palibe amene amayembekeza panthawiyo kuti patatha chaka chotsatira, mamapu a Apple adzakhala otchuka kwambiri. Komabe, kafukufuku wa kampani yaku America ya comScore lero akuwonetsa zosiyana. Ku United States, imagwiritsidwa ntchito ndi anthu pafupifupi kasanu ndi kamodzi kuposa pulogalamu yopikisana ya Google.

Mu Seputembala chaka chino, ogwiritsa ntchito 35 miliyoni adagwiritsa ntchito mamapu omangidwa pa iPhone yawo, pomwe ena adagwiritsa ntchito Google. kuwerengera The Guardian 6,3 miliyoni okha. Mwa izi, gawo limodzi mwa magawo atatu aliwonse limapangidwa ndi anthu omwe amagwiritsa ntchito mtundu wakale wa iOS (chifukwa sangathe kapena sakufuna kusintha chipangizo chawo).

Ngati tiyang'ana kuyerekeza ndi chaka chatha, Google idataya ogwiritsa ntchito 23 miliyoni pankhani ya mamapu. Izi zikutanthauza, mwa kuyankhula kwina, kuti Apple inatha kuthetsa kukwera kwa meteoric kwa miyezi isanu ndi umodzi yomwe mpikisano wake adakumana nayo chaka chatha. Kuchokera pachiwopsezo choyambirira cha ogwiritsa ntchito 80 miliyoni a Google Maps pa iOS ndi Android, anthu 58,7 miliyoni adatsalira pakatha chaka.

Kutsika kwakukulu koteroko kudzamvekanso mubizinesi yamakampani otsatsa. Monga katswiri Ben Wood wa ku London ofesi ya CCS Insight akuti: "Google yataya mwayi wopita ku njira yofunikira kwambiri ya data ku North America, pamodzi ndi gawo lalikulu la makasitomala pa nsanja ya iOS, yabweranso ndi luso kutsata zotsatsa kwa iwo pogwiritsa ntchito malo awo ndikugulitsanso zidziwitsozo kwa ena. Panthawi imodzimodziyo, ntchito zotsatsa zimakhala ndi 96% ya ndalama za Google.

Lipoti la comScore limangoganizira msika waku US, kotero sizikudziwika bwino momwe zinthu zilili ku Europe. Kumeneko, mamapu a Apple ndi apamwamba kwambiri kuposa akunja, makamaka chifukwa cha kufalikira kwakung'ono kwa mautumiki monga Yelp!, zomwe Apple imagwiritsa ntchito ngati chida chodziwira zomwe mukufuna. Ku Czech Republic, nkosatheka kupeza china chilichonse kupatula zidziwitso zapamalo pamapu osasinthika, kotero ziwerengero zakomweko zitha kusiyana ndi zaku America.

Komabe, sitinganene kuti mamapu safunikira kwa Apple. Ngakhale atha kunyalanyaza misika yaying'ono yaku Europe, akuyeserabe kuwongolera pang'onopang'ono ntchito yawo. Amatsimikizira izi, mwa zina kupeza makampani osiyanasiyana omwe amagwira ntchito ndi mapu kapena kukonza deta yamayendedwe.

Pothetsa kugwiritsa ntchito Google Maps, wopanga iPhone sadaliranso mpikisano wake (monga momwe zilili ndi zida za hardware kuchokera ku Samsung), adatha kuchepetsa kukula kwake ndikupewanso kulipira ndalama zambiri. Lingaliro lopanga yankho la mapu ake linali losangalatsa kwa Apple, ngakhale silingawoneke choncho kwa ife kuno ku Central Europe.

Chitsime: comScoreThe Guardian
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