Ondrej Holzman Zitha kukhala maloto amalonda kapena maloto owopsa a dipatimenti ya PR. Maganizo amasiyana, koma chinthu chimodzi ndi chotsimikizika Sunday rolls, yomwe idapangidwa ndi Apple pambuyo kalata yotseguka yopita kwa iye ndi woimba Taylor Swift, yapeza kutchuka kwakukulu chifukwa cha ntchito yake yatsopano yotsatsira nyimbo, Apple Music. Idzayamba mu sabata imodzi yokha.
Od kuyambitsa Apple Music kumayambiriro kwa June, pali zokambirana zokhuza ngati kampani yaku California ingapambane pamsika pomwe makampani okhazikika monga Spotify, Google Music, Pandora, Tidal kapena Rdio akugwira kale ntchito, ndipo mikangano yosiyana imapangidwa. Zowona, komabe, palibe amene akudziwabe yemwe ndi momwe Apple Music ingawukire.
Mawu ofunikira a WWDC okha, pomwe nyimbo zatsopano zidayambitsidwa, zinali zotsutsana. Ngakhale nkhope zingapo zinawonekera pa siteji ndipo Apple Music inayimiridwa pang'onopang'ono ndi Jimmy Iovine, Trent Reznor, Drake ndi Eddy Cue, iwo analephera kugulitsa mankhwala atsopano mwangwiro.
[chitapo kanthu = "citation"]Kodi Apple ikadali ndi mphamvu zambiri pamakampani oimba?[/ do]
Mu sabata yatha, zokambirana za Apple Music zidapita kwinakwake. M'malo mwa ntchito yotereyi, idayamba kukambidwa mozama momwe ojambula angalipire nyimbo zawo, ndipo zonse zidatha ndi mfundo imodzi - nthawi yaulere ya miyezi itatu, pomwe Apple poyambilira. anakonza osapereka senti kwa ojambula.
Nthawi zambiri amatsutsa muzochitika zofanana, komabe, Apple adatembenuka mkati mwa maola angapo Lamlungu, pamene adayankha momasuka ku madandaulo a gulu la nyimbo lotsogoleredwa ndi mmodzi mwa oimba opambana kwambiri masiku ano, Taylor Swift. Adalemba m'kalata yotseguka kwa Apple kuti sakonda kuti m'miyezi itatu yomwe Apple Music idzakhala yaulere ngati chikopa kwa makasitomala atsopano, ojambulawo sadzalipidwa pantchito yawo.
Taylor Swift amadziwika ngati wochita kampeni motsutsana ndi ntchito zaulere (ngakhale zothandizidwa ndi zotsatsa). Malinga ndi iye, ogwiritsa ntchito amayenera kulipira kukhamukira kulikonse, monga momwe amachitira pogula nyimbo zachikhalidwe, kuti ojambula alandire mphotho zomwe akuyenera. Ndipo ndichifukwa chake adaganiza, ngati zotsutsa, kuti asapereke chimbale chake chomaliza cha 1989 ku ntchito iliyonse yotsatsira.
Umu ndi momwe zilili ndi Tidal, kumbali ina Taylor Swift's Swedish Spotify alibe kalikonse chifukwa cha mtundu wake waulere. Ngakhale Apple sanalandirebe chosiyana ndi nyenyezi ya pop ya ku America, koma tsopano aliyense akuyang'anitsitsa kuti awone ngati angasunthire Taylor Swift kumbali yawo sabata yatha isanayambe ntchito yawo. Izi zitha kukhala zopambana kuti ngakhale zovuta zaposachedwa, kaya tikuziona ngati zabwino kapena zoipa PR, zingakhale zoyenera.
Apple nthawi zonse imamanga pamitu yokhayokha mwapang'onopang'ono - ngati nkhani imodzi kwa onse, tiyeni titchule kupezeka kwa "digital" Beatles mu iTunes - komanso ndi Apple Music, imafuna kukopa osewera omwe sangapezeke kwina. Ngakhale sizikudziwikabe kuti mayinawo ndi ati, chimbale chaposachedwa cha Taylor Swift mosakayikira chikhala chiwonetsero cha Apple Music.
Kwa Apple, izi zitha kutanthauza makasitomala masauzande ambiri chifukwa sangathe kuyimba nyimboyi 1989 kwina (inagulitsa makope opitilira 4,5 miliyoni ndipo ndi nyimbo yogulitsidwa kwambiri ku United States chaka chatha komanso chaka chino) , ndipo zikanatsimikiziranso mphamvu zomwe Apple akadali nazo mdziko lanyimbo. Makampani opitilira imodzi adakambirana ndi Taylor Swift kuti atsatire kabukhu lake lonse, koma tsopano Apple yabweretsa masewerawa pomwe atha kusokoneza woimbayo wazaka XNUMX momveka bwino.
Ngakhale Taylor Swift adadzudzula Apple m'kalata yake, sanaiwale kuwonjezera kuti amalemekeza kwambiri kampani yaku California ndipo amakhulupiriranso kuti Apple ikhoza kukhala yomwe pamapeto pake idzachita bwino, kuti aliyense apindule. Kenako Eddy Cue atayankha kuchonderera kwake mwachangu ndikutuluka kukakumana ndi woimbayo kuposa momwe aliyense akanayembekezera mpaka nthawi imeneyo, zonse zili m'njira yoyenera kuti mbali zonse ziwombane.
Komabe, izi sizinachitikebe. Chimbale cha 1989 chikupitirizabe kukhala "chopanda intaneti" ndipo akuluakulu a Apple ali ndi nthawi yochuluka pazokambirana. Ngati mu sabata alengeza mopambana kuti Taylor Swift adzawonekera pa Apple Music, kuphatikiza chimbale cha 1989, zikhala bwino kwambiri, ndipo kulengeza koyipa komwe Apple ikupereka mamiliyoni angapo a mulu wake waukulu wandalama kuti achiritse adzayiwalika. Koma kodi Apple akadali ndi mphamvu zambiri mumakampani opanga nyimbo? Kodi Jimmy Iovine angathandize?
Kotero kuti si sewero lokonzedweratu, momwe mungakokere chidwi ku utumiki watsopano. Chifukwa cha izi, zidalembedwa patsamba lililonse zotheka komanso kwaulere :)
Zikadakhala zoona, pita ku dipatimenti yotsatsa ya Apple….
Ndizo ndendende zomwe ine ndimakhulupirira. Izi zingagwirizane ndi malonda abwino a Apple, omwe samawoneka poyang'ana koyamba.
Taylor Swift ndi ndani?
Taylor Shit :-D
Chifukwa chake ndidamvera chimbalecho… ndipo sizinganenedwe kuti ndi luso....