Chosankha Apple Lolemba, kumasulira kwa bukhuli mu Chicheki kudzafika paziwerengero za ogulitsa mabuku achi Czech Ufumu wotembereredwa - Apple pambuyo pa imfa ya Steve Jobs kuchokera kwa mtolankhani Yukari Iwatani Kane, yemwe amayesa kufotokoza momwe Apple imagwirira ntchito pambuyo pa imfa ya Steve Jobs ndi momwe zinthu zimamuyendera. Jablíčkář kwa inu mogwirizana ndi nyumba yosindikizira Blue Vision imapereka bukuli pamtengo wapadera wa akorona 360 okhala ndi positi yaulere.
Chochitika cha owerenga a Jablíčkář chikutha sabata yamawa, mutha kuyitanitsa bukulo pamtengo wapadera womwe watchulidwa pamwambapa. Ufumu wotembereredwa - Apple pambuyo pa imfa ya Steve Jobs mwachindunji pa webusayiti ya Blue Vision yosindikiza nyumba. Buku losindikizidwa la bukuli lili ndi masamba 444, ndipo m'menemo mudzapeza malingaliro a mtolankhani Kane pa zomwe zikuchitika panopa za Apple, zomwe, malinga ndi iye, zidzawonongedwa pambuyo pa kuchoka kwa Steve Jobs.
Palinso mtundu wamagetsi womwe ukukonzekera, womwe udzasindikizidwa ndi Khrisimasi, koma izi zisanachitike, Jablíčkář adzakupatsani mpikisano wa buku losindikizidwa. Ufumu wotembereredwa - Apple pambuyo pa imfa ya Steve Jobs. Ngati muli ndi mwayi, mutha kukhala ndi mphatso yowonjezera pansi pa mtengo, kapena mutha kutsimikizira zomwe zikuchitika ndikugula mutuwo pamtengo wotsika.
Pansipa, mwachitsanzo, tikulumikiza chitsanzo chomaliza cha bukhuli. Mutha kuwerenganso nkhani zomwe zidasindikizidwa kale Kupotoza zenizeni, Ghost ndi Cipher, Kuvina pamadzi kakombo masamba a Kugalukira. Chigawo chapano chikuchokera ku mutu wa Holy Grail.
Pamapeto pake, Apple sanade nkhawa ngakhale Samsung ikukoka chidwi chonse.
Ngakhale zinali zovuta, kukhazikitsidwa kwa Galaxy S4 kunakhala fiasco kwathunthu. Burlesque ya ola limodzi, yodzaza ndi okhestra yamoyo, inatha pamavuto. Chiwonetserocho chinatsegulidwa ndi kanema wa mnyamata wamng'ono atavala tayi pamutu pake akuvina kuchokera kunyumba yake kupita ku Rolls-Royce kuti abweretse foni yatsopano pa siteji. Kuyambira pachiyambi mpaka kumapeto, kupanga konse kunali koyipa kwambiri. Samsung nthawi yomweyo ikuyesera molimbika komanso kuyesa pang'ono. Master of Ceremonies, Broadway star Will Chase ankawoneka ngati akufuna kuthawa pabwalo chifukwa nthabwala zake komanso kuseka kwake sikunasangalale ndi omvera omwe adadabwa. A JK Shin, wamkulu yemwe amatsogolera gulu la mafoni a Samsung, adalowa pamalo owonekera manja ake atakwezedwa mwachipambano pamwamba pamutu pake. Ankafuna kumusirira kwambiri ngati kuti ankadziona ngati Elvis kapena Steve Jobs. Koma Shin atatsegula pakamwa pake kuti ayambe kudzitamandira ndi foni yatsopanoyi, adawoneka ngati wovuta komanso wopusa.
Kodi ndi chiyani chomwe chinapangitsa Samsung kukhulupirira kuti bombastic Broadway burlesque, kuphatikiza zilembo zabodza komanso zokambirana zakunja zingathandize kugulitsa malonda awo atsopano? Ngakhale wotsogolera wopambana wa Tony Award adalembedwa pamakwererowo, kupanga kwake kudasinthidwa mpaka pang'ono, kuphatikiza masokosi a ochita zisudzo, ndi oyang'anira Samsung ku Seoul. Kusamvetsetsa kwawo chikhalidwe chamakono cha ku America kunali konyansa, makamaka chimodzi mwa zochitika kumapeto komwe akazi angapo anali ndi phwando la bachelorette. Onse anali atagwira mafoni awo a Galaxy, akuda nkhawa kuti awononga polishi ya misomali yowuma, nthabwala zokwatiwa ndi adotolo, komanso kuyang'ana mlimi wopanda malaya.
"Handsome," adatero Chase kwinaku akutuluka nawo pa stage. "Ndikuganiza kuti atsikana ndinu omveka."
Kuwonetserako kunali kusanathe ndipo Samsung inali itakumana kale ndi chiwopsezo. Anthu ambiri ankamudzudzula chifukwa cha mmene ankaonera akazi.
"Samsung Yowopsa," idawerenga mutu wankhani patsamba pafupi. "Momwe Ulaliki Wafoni Unayambira kuchokera ku Broadway Tinsel kupita ku Tsoka la Sexist."
"Zimandikhudza kawirikawiri," analemba blogger Molly Wood. "Koma ziwonetsero zazitali za Samsung zazaka za m'ma 50 za akazi pakati pazambiri zoyipa zangonditsekereza. Kodi chinali chiwonetsero cha foni? Simunazindikire ngakhale pang’ono.”
Ngakhale Samsung idayamba kutsatsa pa TV, chiwonetserochi chikuwonetsa kuti ikadali ndi njira yayitali yoti ipite kuti itenge mawonekedwe ngati a Apple. Koma mosasamala kanthu za zovuta za chochitika chonsecho, pamapeto pake, palibe kusiyana komwe kunawonekera. Galaxy S4 idagulitsidwa pafupifupi kuwirikiza kawiri kuposa mtundu wakale. Zogulitsa zidafika mamiliyoni khumi m'mwezi woyamba, ndikuyika Apple pachitetezo.
Apple inalibenso chinthu chatsopano chopikisana ndi chipangizo chaposachedwa cha Samsung, kotero idathana ndi vutoli mwanjira yokhayo yomwe ikanatha - kutsimikizira ukulu wake kudzera mu mawu otsatsa.
"Izi ndi iPhone. Ndipo pali china chilichonse. ”
Mavuto a Apple adakula. Ngakhale Cook anali mpando wakutsogolo ku State of the Union, kukayikira kudayamba kuwonekera pa kukonda dziko lako. Chaka kumbuyo pamene New York Times idasindikiza mndandanda wokhudza momwe Apple idakhudzira chuma cha US munthambi yake ya iEconomy, pepalalo lidadzudzula Apple chifukwa chosuntha ntchito zopanga kunja ndi kukakamiza anthu apakatikati. Imodzi mwa mawu ogwidwawo inaperekedwa chisamaliro chapadera m’nkhaniyo chifukwa inali yodzilungamitsa kwambiri.
"Si ntchito yathu kuthetsa mavuto aku America," mkulu wina wosadziwika adauza atolankhani. "Udindo wathu ndi kupanga chinthu chabwino kwambiri."
Nkhaniyi inachititsa chipwirikiti kotero kuti kampaniyo inaona kuti ili ndi udindo wopanga kafukufuku wonena za kuchuluka kwa ntchito za ku America zomwe kampaniyo inathandizira kupanga chifukwa cha kupambana kwake. Malinga ndi zomwe apeza, Apple idathandizira kupanga kapena kuthandizira kukhazikitsidwa kwa ntchito zopitilira 500,000 kuwirikiza kakhumi kuchuluka kwa anthu omwe amagwira ntchito mwachindunji.
New York Times iwo anapitiriza kung'amba Apple mosalekeza. Miyezi ingapo m'mbuyomo, nyuzipepalayi inafalitsa vumbulutso lina lalikulu, lomwe likugwirizana ndi mfundo yakuti kampaniyo imazemba misonkho mwa kukhazikitsa zomwe zimatchedwa zipolopolo (shell office, kampani yomwe idakhazikitsidwa kale) ku Nevada ndi kunja, komwe mitengo yamisonkho ndi yotsika kwambiri kuposa ku California. Njira yowerengera ndalamayi, yotchedwa "double Irish with Dutch sandwich", ikufotokozedwa mwatsatanetsatane ndi nyuzipepala - imakamba za momwe Apple imasinthira phindu kudzera m'mabungwe aku Ireland kupita ku Netherlands kenako ku Caribbean. Popanda njira iyi, Apple ikanayenera kulipira $ 2,4 biliyoni kuposa $ 3,3 biliyoni yomwe inalipira mu 2011. Panthawi yomwe maboma a boma anali kutha ndalama ndipo mapulogalamu a federal anali kudulidwa, kuzemba msonkho kunali chinthu chosayerekezeka kuchokera ku makampani akuluakulu.
Podzafika nthawi yomwe zolembazo zidapambana Mphotho ya Pulitzer mu Epulo 2013, lingaliro loti Apple idazemba mabiliyoni a madola pamisonkho ndikupangitsa kuti chuma cha dziko chisasunthike chinali nkhani yokambirana mosalekeza m'maiko onse. Mu kuyankhulana kumodzi kwa BloombergBusinessweek A Cooks adafunsa za udindo wa Apple ku US.
"Ndikuona kuti ndili ndi udindo wopanga maudindo," adatero mkuluyo. "Ndikuganiza kuti tili ndi udindo wobwezera kumadera, kuti tipeze njira zochitira izi ... osati ku US kokha, koma kunja. Ndikuganiza kuti tili ndi udindo wopanga zinthu zabwino kwambiri zomwe zitha kusinthidwanso komanso zabwino zachilengedwe. Ndikuganiza kuti tili ndi udindo wopanga zinthu zomwe zili ndi zabwino zambiri. ”
Zolimbikitsa monga momwe yankholo lidamvekera, zonena za Cook zokhudzana ndi zokonda zapamwamba za Apple sizinali zophweka kufotokoza ndi mavumbulutso okhudza kuzemba msonkho kwa kampaniyo. Kodi "sangweji yachi Irish ndi hollandaise" ingathandize bwanji?
