Tsekani malonda

Ngati tikufuna kupeza kampani nthawi zambiri poyerekeza ndi Apple m'zaka zaposachedwa, tiyenera kupita kupyola makampani aukadaulo. Titha kupeza mafananidwe ambiri m'dziko lamagalimoto, komwe Elon Musk akumanga chikhalidwe chofanana ndi cha Steve Jobs ku Tesla. Ndipo antchito akale a Apple amamuthandiza kwambiri.

Apple: Zogulitsa zamtengo wapatali zokhala ndi mawonekedwe apamwamba komanso mapangidwe abwino, omwe ogwiritsa ntchito nthawi zambiri amakhala okonzeka kulipira zowonjezera. Tesla: magalimoto apamwamba okhala ndi mawonekedwe apamwamba komanso mapangidwe abwino, omwe madalaivala nthawi zambiri amasangalala kulipira zowonjezera. Ndiko kufanana kotsimikizika pakati pamakampani awiriwa kunja, koma chofunikira kwambiri ndi momwe zonse zimagwirira ntchito mkati. Elon Musk, mtsogoleri wa Tesla, sabisala kuti amapanga chilengedwe mu kampani yake yofanana ndi yomwe imakhalapo m'nyumba za Apple.

Tesla ngati Apple

"Pankhani ya filosofi ya mapangidwe, tili pafupi kwambiri ndi Apple," yemwe anayambitsa kampani yamagalimoto yomwe imapanga nthawi zina magalimoto amagetsi amtundu wamtsogolo, Elon Musk, sabisala. Poyamba, zingawoneke ngati makompyuta ndi mafoni a m'manja alibe zambiri zokhudzana ndi magalimoto, koma zosiyana ndi zoona.

Tangoyang'anani pa Model S sedan kuchokera ku 2012. Mmenemo, Tesla anaphatikizira 17-inch touchscreen, yomwe ili pakati pa chirichonse chomwe chikuchitika mkati mwa galimoto yamagetsi, pambuyo pa chiwongolero ndi ma pedals, ndithudi. Komabe, dalaivala amawongolera chilichonse kuchokera padenga la panoramic kupita ku air conditioning kupita ku intaneti mwa kukhudza, ndipo Tesla amapereka zosintha pafupipafupi pamlengalenga pamakina ake.

Tesla amagwiritsanso ntchito omwe kale anali ogwira ntchito ku Apple kuti apange zida zofananira zam'manja, zomwe zakhamukira ku "galimoto yamtsogolo" mwambiri zaka zaposachedwa. Pafupifupi anthu a 150 achoka kale ku Apple kupita ku Palo Alto, kumene Tesla ali, Elon Musk sanalembe antchito ambiri kuchokera ku kampani ina iliyonse, ndipo ali ndi antchito zikwi zisanu ndi chimodzi.

"Ndi mwayi wopanda chilungamo," Adam Jonas, katswiri wofufuza zamagalimoto ku Morgan Stanley, anena za kuthekera kwa Tesla kukopa talente kutali ndi Apple. Malingana ndi iye, m'zaka khumi zikubwerazi, mapulogalamu a magalimoto adzakhala ndi gawo lofunika kwambiri ndipo, malinga ndi iye, mtengo wa galimotoyo udzatsimikiziridwa ndi 10 peresenti ya 60 peresenti yamakono. "Kuyipa kwamakampani amgalimoto achikhalidwe kudzawonekera kwambiri," akutero Jonas.

Tesla akumanga zamtsogolo

Makampani ena amagalimoto sachita bwino kubweretsa anthu ochokera kumakampani aukadaulo monga Tesla. Akuti antchito amachoka ku Apple makamaka chifukwa cha magalimoto omwe Tesla amapanga komanso munthu wa Elon Musk. Ali ndi mbiri yofanana ndi ya Steve Jobs. Iye ndi wosamala, ali ndi diso latsatanetsatane ndi khalidwe lodziwikiratu. Ichi ndichifukwa chake Tesla amakopa anthu amtundu womwewo ngati Apple.

Chitsanzo chabwino cha momwe kukopa kwa Tesla kungakhalire kwakukulu kumaperekedwa ndi Doug Field. Mu 2008 ndi 2013, adayang'anira kapangidwe kazinthu ndi zida za MacBook Air ndi Pro komanso iMac. Anapeza ndalama zambiri komanso ankasangalala ndi ntchito yake. Koma Elon Musk adayitana, ndipo mtsogoleri wakale wa Segway ndi injiniya wa chitukuko cha Ford adalandira mwayi, kukhala wotsatila pulezidenti wa Tesla wa pulogalamu ya galimoto.

Mu Okutobala 2013, pomwe adalowa nawo Tesla, Field adati kwa iye ndi kwa ambiri, Tesla adayimira mwayi wopanga magalimoto abwino kwambiri padziko lonse lapansi ndikukhala m'modzi mwamakampani opanga kwambiri ku Silicon Valley. Ngakhale kuti magalimoto amtsogolo amapangidwa pano, Detroit, nyumba yopangira magalimoto, ikuwoneka pano ngati chinthu chakale.

“Mukalankhula ndi anthu a ku Silicon Valley, amaganiza mosiyana kwambiri. Amayang'ana ku Detroit ngati mzinda wakale, "anatero katswiri wa AutoPacific Dave Sullivan.

Nthawi yomweyo, Apple imalimbikitsa Tesla kumadera enanso. Pamene Elon Musk ankafuna kuyamba kumanga fakitale yaikulu ya batri, anaganiza zopita ku mzinda wa Mesa, Arizona, monga Apple. Kampani ya maapulo poyamba inkafuna kukhalapo kupanga safiro ndipo tsopano apa adzamanga malo olamulira deta. Tesla ndiye amayesa kupatsa makasitomala ake zomwezo monga Apple m'masitolo. Kupatula apo, ngati mukugulitsa kale galimoto kwa akorona osachepera 1,7 miliyoni, choyamba muyenera kuwonetsa bwino.

Mayendedwe a Tesla-Apple akadali osatheka

Mmodzi mwa oyamba kusintha kuchokera ku Apple kupita ku Tesla sizinali mwangozi George Blankenship, yemwe adagwira nawo ntchito yomanga masitolo a Apple a njerwa ndi matope, ndipo Elon Musk ankafuna zomwezo kwa iye. "Chilichonse chomwe Tesla amachita ndi chapadera pamakampani opanga magalimoto," akutero Blankenship, yemwe adapeza kotala la miliyoni miliyoni mu 2012 koma salinso ku Tesla. "Mukayang'ana Apple zaka 15 zapitazo, nditayamba kumeneko, pafupifupi chilichonse chomwe tidachita chimatsutsana ndi zomwe tikuchita."

Rich Heley (wochokera ku Apple mu 2013) tsopano ndi wachiwiri kwa purezidenti wa Tesla wamtundu wazinthu, Lynn Miller amayang'anira zamalamulo (2014), Beth Loeb Davies ndi director of the training program (2011), ndipo Nick Kalayjian ndi director of power electronics ( 2006). Awa ndi anthu ochepa chabe omwe adachokera ku Apple ndipo tsopano ali ndi maudindo apamwamba ku Tesla.

Koma si Tesla yekha amene akuyesera kupeza talente. Malinga ndi Musk, zotsatsa zikuwulukanso mbali inayo, pomwe Apple imapereka $ 250 ngati bonasi yosinthira ndikuwonjezera malipiro a 60%. "Apple ikuyesera kuti itenge anthu ku Tesla, koma mpaka pano akwanitsa kukokera anthu ochepa," akutero Musk.

Kaya luso laukadaulo lomwe Tesla akupeza pakali pano mwachangu motsutsana ndi makampani ena amagalimoto adzachita nawo gawo lidzawonetsedwa m'zaka makumi angapo zikubwerazi, pomwe tingayembekezere chitukuko cha magalimoto amagetsi, monga omwe akupangidwa pano mu ufumu wa Musk.

Chitsime: Bloomberg
Photo: Maurice Nsomba, Wolfram Burner
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