Chosankha Apple Kumasulira kwa bukuli mu Chicheki kudzasindikizidwa pakangopita milungu ingapo Ufumu wotembereredwa - Apple pambuyo pa imfa ya Steve Jobs kuchokera kwa mtolankhani Yukari Iwatani Kane, yemwe amayesa kufotokoza momwe Apple imagwirira ntchito pambuyo pa imfa ya Steve Jobs ndi momwe zinthu zimamuyendera. Jablíčkář tsopano ikupezeka kwa inu mogwirizana ndi nyumba yosindikizira Blue Vision ikupereka mawonekedwe apadera pansi pa buku lomwe likubwera - gawo la mutu wakuti "Kuvina pa Masamba a Kakombo wa Madzi".
Owerenga a Jablíčkář alinso ndi mwayi wapadera woyitanitsa buku Ufumu wotembereredwa - Apple pambuyo pa imfa ya Steve Jobs kuyitanitsa pamtengo wotsika mtengo wa akorona 360 ndikupeza kutumiza kwaulere. Mutha kuyitanitsatu patsamba lapadera apple.bluevision.cz.
M'bandakucha m'mawa wa Novembala m'mawa mu 2010, injini zamabasi awiri opanda kanthu zidagunda kutsogolo kwa kampasi yopanda kanthu. Pamene madalaivala anali kudikirira okwera, nyali za galimoto zomwe zikubwera zinayamba kuchepetsa kuzizira kwa m’maŵa m’malo oimikapo magalimoto. Ndi kudzipereka komwe kumakhala mu chikhalidwe cha Apple, obwera m'mawa kuntchito sizinali zachilendo. Komabe, mamenejala akuluakulu anali kusonkhana ndi cholinga china nthawi ino. M’malo mopita ku maofesiwa, iwo anakwera mabasiwo, n’kumacheza momasuka komanso kumangoyang’ana m’mawindo kuti aone amene wasankhidwa kuti alowe nawo.
Anapita ku msonkhano wa Top 100, chochitika chachinsinsi cha Jobs chinali kuchitikira ku malo ochezera kumwera kwa Monterey Bay. Apple inali itangoyambitsa ma laputopu opepuka komanso ang'onoang'ono a MacBook Air, ndipo kampaniyo inali ndi nyengo yayikulu yogulitsa tchuthi patsogolo pake. Mabaibulo atsopano a iPad ndi iPhone ankagwiritsidwa ntchito nthawi imodzi, choncho inali nthawi yabwino kuchoka pazochitika za tsiku ndi tsiku ndikuganiza za njira yamtsogolo ya Apple.
Zochitika Zapamwamba za 100 zimayimira china chake cha kudalirika kwaubongo kwa kampaniyo. Zonse zokhudza iwo zinali zobisika ndipo palibe amene ankaloledwa kuzilemba pa kalendala. Amene analowa pamndandandawo anafunsidwa kuti asalankhule za kuitanira kwawo kwa aliyense ndiponso kuti asachite nsanje. Chinsinsi chidapangitsa chochitikacho kukhala chofunikira kwambiri ndikulimbitsa malingaliro akuti kampaniyo ikugwira ntchito pazinthu zosangalatsa komanso zachilendo kuyankhula ndi aliyense.
Kunena zowona, chinsinsicho chinali chongopeka chabe. Panalibe njira imene kusowa kwa mamenejala zana kukanatha kuzindikirika, makamaka pamene anafunikira thandizo lokonzekera kuchokera kwa aang’ono awo. Pakusowa kwawo, ena mwa apansiwo adachita msonkhano wachinyengo wa "Bottom 100" (Pansi 100). Nthawi zambiri chinali chochitika chanzeru: nkhomaliro kapena zakumwa zochepa, zokhwasula-khwasula ndi kupuma pang'ono. Malo amodzi omwe ankakonda kupita anali BJ's Restaurant and Brewhouse, yomwe inali pafupi kwambiri moti ogwira ntchitoyo ankaganiza kuti ndi zawo. Adachitcha moseka IL7, mwachitsanzo, nyumba yachisanu ndi chiwiri yosavomerezeka ya nyumbayo.
Pakatikati mwa gulu la osankhika adaphatikiza othandizira onse apamtima a Jobs, monga Cook, Ive, wamkulu wa mapulogalamu am'manja a Scott Forstall, wamkulu wamalonda Phil Schiller, ndi wamkulu wa iTunes Eddy Cue. Mayina ena onse omwe adasankhidwa adatsogozedwa ndi zomwe Jobs amafunikira ndipo amatha kusintha chaka ndi chaka. Oyang'anira malonda adalambalalidwa chifukwa Jobs adawawona ngati osinthika. Lee Clow, director director ku TBWAChiatDay, bungwe lomwe limayang'anira zotsatsa zopambana za Apple, adaitanidwa ngakhale sanali mbali ya kampaniyo. Jobs amakhulupirira kuti makampeni amakono komanso apadera omwe gulu la Clow adabwera nawo anali ofunikira ku mtundu wa Apple. Mkulu wa Intel a Paul Otellini nawonso adapezekapo pamwambowu, monganso mnzake wamkulu wa AT&T Glenn Lurie. Zinanenedwa kuti Jobs ankakonda kusakaniza kusakaniza kwa opezekapo kotero kuti osachepera gawo limodzi mwa magawo atatu a mndandandawo anali ndi nkhope zosaoneka.
Kutenga nawo mbali m'mbuyomu sikunali chitsimikizo chakuyitanira kwina. Ndipo ngakhale mutasankhidwa, chiitano chanu chikhoza kutha msanga. Chaka chimodzi, woyang'anira watsopano wa iTunes anali atachotsedwa kale basi. Pambuyo pa msonkhano wina masiku angapo m'mbuyomo umene sunayende bwino, Jobs anamutcha "chitsiru" ndipo analamula kuti chiitano cha munthu watsokayo chichotsedwe.
Ntchito zimayitanitsa misonkhano ya Top 100 mosakhazikika ndipo nthawi zonse pafupifupi mwezi umodzi pasadakhale. M’zaka zina kunali misonkhano iwiri, ina palibe ngakhale umodzi. Pamisonkhano iyi, zinthu zazikulu ndi ntchito za Apple zidawululidwa mkati kwa nthawi yoyamba. Opezeka pazochitika zam'mbuyomu adaphunzira za njira yogulitsira ya Apple ndipo adayang'ana koyamba pa iPhone ndi iPad. Chaka china, Jobs adafunsa otenga nawo mbali malingaliro a wosewera nyimbo wa digito yemwe Apple ikupanga. Inali nthawi yosangalatsa, koma chisangalalocho posakhalitsa chinazimiririka.
Opezekapo atapereka mwachidwi mayina monga iPlay ndi iMusic, Jobs adati, "Ndizongopeka chabe. Ndikhalabe ndi zomwe ndili nazo.'
