Chosankha Apple Kumasulira kwa bukuli mu Chicheki kudzasindikizidwa pakangopita milungu ingapo Ufumu wotembereredwa - Apple pambuyo pa imfa ya Steve Jobs kuchokera kwa mtolankhani Yukari Iwatani Kane, yemwe amayesa kufotokoza momwe Apple imagwirira ntchito pambuyo pa imfa ya Steve Jobs ndi momwe zinthu zimamuyendera. Jablíčkář tsopano ikupezeka kwa inu mogwirizana ndi nyumba yosindikizira Blue Vision imapereka kuyang'ana kwapadera pansi pa kapu ya bukhu likubwerali - gawo la mutu wakuti "The Spirit and the Cipher".
Owerenga a Jablíčkář alinso ndi mwayi wapadera woyitanitsa buku Ufumu wotembereredwa - Apple pambuyo pa imfa ya Steve Jobs kuyitanitsa pamtengo wotsika mtengo wa akorona 360 ndikupeza kutumiza kwaulere. Mutha kuyitanitsatu patsamba lapadera apple.bluevision.cz.
Mzimu wake unayandama paliponse. Zolemba za maliro zinali patsamba loyamba la manyuzipepala ndi mawebusayiti. Mawailesi a TV anaulutsa mapulogalamu aatali osonyeza mmene iye anasinthira dziko. Zolemba zidawonekera pa intaneti kuchokera kwa aliyense yemwe adamulimbikitsa mwanjira ina. Mtsogoleri wakale wa mapulogalamu Avie Tevanian adalemba tsamba la Facebook lokumbukira za chipani cha bachelor cha Jobs. Tevanian ndi mnzake wina okha ndi amene anafika chifukwa anthu onse ankaopa kupita naye kuphwando. Ngakhale amene anawavumbitsira moto ndi sulfure anamlemekeza. Mkonzi wamkulu wa Gizmodo Brian Lam adadandaula chifukwa cha momwe blog yake idagwiritsidwira ntchito pazithunzi za iPhone 4 m'nkhani yokondwerera yotchedwa "Steve Jobs nthawi zonse anali wokoma mtima kwa ine (kapena chisoni cha nerd)".
Pokumbukira mmene anapezera Jobs kulemba kalata yopempha chipangizocho, Lam analemba kuti: “Ndikadatha kubwerezanso, ndikhoza kulemba nkhani ya foniyo kaye. Koma mwina ndikanabweza foniyo popanda kupempha kalata. Ndipo ndikanalemba nkhani yaukadaulo yemwe adayitaya mwachifundo komanso osatchula dzina lake. Steve ananena kuti tinasangalala ndi kutchuka kwathu ndipo tinatha kulemba kaye nkhaniyo, koma tinali adyera. Ndipo iye anali wolondola. Anali. Chinali chigonjetso chowawa. Komanso tinali osaona bwino.” Lam anavomereza kuti nthawi zina amalakalaka akanapanda kupeza foniyo.
Ngakhale kuti pakhala pali nkhani zingapo zokumbukira nkhanza za Jobs, ambiri amamulemekeza.
Simon & Schuster ku New York adathamangira kuti amalize mbiri ya Isaacson ya Jobs mwezi umodzi koyambirira. Ntchito zinalibe mphamvu pa zomwe zili m'bukuli, koma adakangana kwambiri pachikuto. Chimodzi mwazomasulira zoyambirira zomwe wofalitsa adafuna kuti chivundikirocho chinali chizindikiro cha Apple ndi chithunzi cha Jobs. Mawu ake anali "iSteve". Izi zinakwiyitsa Jobs kotero kuti adawopseza kuti athetsa mgwirizanowo.
“Ichi ndiye chivundikiro choyipa kwambiri. Ndiwoyipa!” adakuwa Isaacson. "Iwe ulibe kukoma. Sindikufunanso chilichonse chochita ndi inu. Njira yokhayo yomwe ndingasangalalirenso ndi inu, ngati mutandilola kuti ndilankhule mu envelopu.''
Isaacson adavomera kuti alowe nawo. Monga momwe zinakhalira, akadafuna chivomerezo chake pamapeto pake, popeza Apple anali ndi ufulu wazithunzi zonse za Ntchito zomwe zili zofunika.
Miyezi ingapo Jobs asanamwalire, awiriwa adatumizirana maimelo osatha za chithunzi ndi font yomwe ingagwirizane ndi chikuto. Isaacson adalimbikitsa Jobs kugwiritsa ntchito chithunzi cha magazini olosera kuyambira 2006, pomwe CEO amayang'ana mwachidwi kudzera m'magalasi ake ozungulira ndikuwoneka ngati wankhanza. Wojambula wotchuka Albert Watson atatenga, adapempha Jobs kuti ayang'ane m'magalasi 95 peresenti ya nthawiyo akuganizira za polojekiti yotsatira pa desiki yake.
Jobs adapambana mkanganowo ndikukankhira mtundu wakuda ndi woyera potengera lingaliro lakuti anali "munthu wakuda ndi woyera." Isaacson adatsatira pempho la Jobs kuti alembe mawu ofotokozera mu Helvetica, font ya sans-serif yomwe Apple idagwiritsa ntchito m'mbuyomu pazinthu zamakampani, koma adakana mawuwo. Steve Jobs mu grey. Isaacson adamva mwamphamvu kuti mawu omasulirawo asindikizidwe mukuda ndipo dzina lake liyenera kusindikizidwa mu imvi.
"Sawerenga Walter Isaacson, yemwe amadyetsa Steve Jobs," Isaacson anatsutsa. "Adzawerenga Steve Jobs ndipo ndiyesetsa kuti ndisakhale panjira momwe ndingathere."
Limodzi mwa malingaliro omwe Simon & Schuster anali kukankhira anali kusindikiza buku popanda mutu pachikuto - mtundu wa buku la Beatles 'White Album. Koma Jobs adakana izi, ponena kuti adaziwona kukhala wodzikuza. Pamapeto pake, adakhazikika pachivundikiro chowoneka bwino, chokongola komanso chosavuta, mochulukirapo kapena mocheperako mumayendedwe azinthu za Apple.
Jobs atamwalira, Apple idasankha chithunzi chowoneka bwino ngati chithunzi chaulemu patsamba lake loyamba. Zithunzi zonse ndi zotsatira zake zinali za Jobs-esque kotero kuti abwenzi ake ndi anzake adadabwa-zinkawoneka ngati kuti wamkuluyo adakonza chitukuko chonse kuchokera kudziko lina.
