Tsekani malonda

M’milungu yochepa chabe Bukuli lidzasindikizidwa m'Chicheki Jony Ive - katswiri kumbuyo kwa zinthu zabwino kwambiri za Apple, yomwe imawonetsa moyo wa chithunzi chojambula komanso wogwira ntchito kwanthawi yayitali wa Apple. Jablíčkář tsopano ikupezeka kwa inu mogwirizana ndi nyumba yosindikizira Blue Vision imapereka kuyang'ana kwapadera pansi pa buku lomwe likubwera - mutu wakuti "Steve Jobs Inventing, 1976 ndi Beyond" ...

Ngakhale mu gawo lotsatirali, Steve Jobs amatenga gawo lalikulu, yemwe adayambitsa njira yoganizira ndi kupanga zinthu ku Apple, zomwe Jony Ive adazitsatira bwino. Buku lonena za wopanga khothi la Apple liyenera kusindikizidwa m'matembenuzidwe achi Czech m'milungu ingapo, ndipo kupezeka kwake ndi mtengo wake zikadziwika, tikudziwitsani.


Dongosolo la Jobs la Apple linali loposa kuphunzitsa luso lazamalonda: Anakonza zopanga kupanga mafakitale kukhala maziko a kubwerera kwa Apple. Kuyambira kubadwa kwake koyamba ku Apple (1976-1985), zinali zoonekeratu kuti mapangidwe ake ndi omwe angawatsogolere panjira ya moyo wa Steve Jobs.

Mosiyana ndi Jony, Jobs analibe maphunziro apamwamba pakupanga, koma anali ndi malingaliro opangidwa mwachilengedwe omwe adayamba kuyambira ali mwana. Ntchito zinamvetsetsa kalekale kuti kapangidwe kabwino sikungokhala kunja kwa chinthu. Chikoka chomwe Mike anali nacho pa Ive, abambo ake anali nawo pamalingaliro abwino a Jobs pakupanga. “Bambo anga ankakonda kuchita zinthu moyenera. Ankasamalanso za maonekedwe a ziwalo zomwe sunaziwone,” akukumbukira motero Jobs. Bambo ake anakana kumanga mpanda umene sunamangidwenso kumbuyo monga wakutsogolo. "Ngati mukufuna kugona bwino usiku, aesthetics ndi khalidwe ayenera kuchitidwa mpaka mapeto."

Ntchito zinakulira m'nyumba yomwe idalimbikitsidwa ndi nyumba zazing'ono za Joseph Eichler, woyambitsa nkhondo pambuyo pa nkhondo yemwe adabweretsa kukongola kwamakono kwazaka zapakati pazaka zapakati pa California. Ngakhale kuti nyumba ya ubwana wa Jobs mwina inali kopi ya Eichler (zomwe mafani a Eichler adatcha "Likeler"), adasiya chidwi. Pofotokoza za nyumba yake yaubwana, Jobs adati, "Ndimakonda mukamayika mapangidwe abwino kwambiri ndi mikhalidwe yofunikira mu chinthu chomwe sichimawononga ndalama zambiri. Anali masomphenya oyambirira a Apple. "

Kwa Ntchito, mapangidwe amatanthauza zambiri kuposa maonekedwe. "Anthu ambiri amalakwitsa kuganiza za mapangidwe malinga ndi momwe amawonekera," ndilo lingaliro lodziwika bwino la Jobs. "Anthu amaganiza kuti ndi tinsel yakunja - kuti okonza amapatsidwa bokosi lina ndikulangizidwa kuti: 'Pangani kuti likhale labwino!' Sizokhudza momwe zimawonekera komanso momwe zimamvera. Design ndi momwe imagwirira ntchito. "

Ndi chitukuko cha Macintosh, Jobs adayamba kutengera kapangidwe ka mafakitale mozama pazantchito, zomwe amakhulupirira kuti ndizosiyana kwambiri pakati pa malingaliro osavuta a Apple ogwirira ntchito kunja kwa bokosi ndi kuyika-pansi, zida zogwiritsira ntchito. opikisana nawo nthawi yayitali, monga International Business Machines (IBM).

Mu 1981, pamene kusintha kwa makompyuta kunali kosakwana zaka zisanu, atatu peresenti ya mabanja aku America anali ndi makompyuta awo (kuphatikizapo machitidwe a masewera monga Commodore ndi Atari). Anthu asanu ndi limodzi okha pa zana aliwonse aku America adakumanapo ndi PC kunyumba kapena kuntchito. Ntchito anazindikira kuti msika zoweta ankaimira lalikulu mwayi. "IBM idalakwitsa," akutero Jobs. "Amagulitsa makompyuta awo ngati zida zosinthira deta, osati ngati zida za anthu."

Jobs ndi wopanga wake wamkulu, Jerry Manock, adayamba kugwira ntchito pa Mac ndi zopinga zitatu zopanga. Kuti mtengo ukhale wotsika komanso kuti ukhale wosavuta kupanga, Jobs adaumirira pakusintha kumodzi, chinthu chodziwika bwino kuyambira masiku a ngwazi yake Henry Ford ndi makina ake atsopano a Model T. Jobs adayenera kukhala "kompyuta yomwe siigwiritsa ntchito. kuyenera kuchotsedwa." Zomwe mwini watsopanoyo anayenera kuchita ndikulumikiza kompyutayo kukhoma, kukanikiza batani, ndipo iyenera kugwira ntchito. Macintosh amayenera kukhala oyamba mwa ma PC omwe ali ndi chinsalu, ma floppy drives ndi board board omangidwa mumilandu yomweyi, yokhala ndi kiyibodi ndi mbewa zomwe zimalumikizidwa kumbuyo. Komanso, sikuyenera kutenga malo ochuluka pa desiki. Chifukwa chake, Jobs ndi gulu lake lopanga adaganiza kuti liyenera kukhala ndi mawonekedwe osazolowereka, ndi floppy disk drive pansi pa polojekiti, m'malo mwa mbali monga momwe zinalili ndi makompyuta ena panthawiyo.

Njira yopangira mapangidwe idapitilira miyezi ingapo yotsatira ndi ma prototypes ndi zokambirana zopanda malire. Kuwunika kwazinthu kunayambitsa kugwiritsa ntchito mapulasitiki olimba a ABS, omwe amagwiritsidwa ntchito ngati njerwa za LEGO. Izi zinapatsa makina atsopanowo mawonekedwe abwino, osagwirizana ndi zoyamba. Atakwiyitsidwa ndi momwe Apple II idasinthira padzuwa padzuwa, Manock adaganiza zopanga Macintosh beige, kuyambitsa zomwe zidzakhale zaka makumi awiri zikubwerazi.

Monga momwe Jony adachitira ndi m'badwo wotsatira wa Apple, Jobs adatchera khutu chilichonse. Ngakhale mbewa inapangidwa kuti iwonetse mawonekedwe a kompyuta, ndi miyeso yofanana ndi batani limodzi lalikulu lomwe limagwirizana ndi mawonekedwe ndi kuyika kwa chinsalu. Kusintha kwamagetsi kwayikidwa kumbuyo kuti apewe makina osindikizira mwangozi (makamaka ndi ana omwe ali ndi chidwi), ndipo Manock adawongolera mochenjera malo ozungulira kusinthako kuti asapezeke mosavuta. "Ndiwo mwatsatanetsatane womwe umasintha chinthu wamba kukhala chinthu chopangidwa," adatero Manock.

Macintosh inali ndi nkhope yokhala ndi floppy disk drive slot yomwe inkawoneka ngati pakamwa ndi chopumira chowoneka ngati chibwano pansi. Ntchito zinamukonda. Izi zinapangitsa Macintosh kuwoneka "ochezeka", anthropomorphically, ngati nkhope yomwetulira. "Ngakhale Steve sanakhazikitse malire, malingaliro ake ndi kudzoza kwake zidapangitsa mapangidwewo kukhala momwe alili," adatero Terry Oyama pambuyo pake. “Kunena zoona, sitinkadziwa tanthauzo la kompyuta kukhala ‘ochezeka’ mpaka Steve atatiuza.

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