Tsekani malonda

"Tamaliza, talengeza za bankirapuse." Umu ndi momwe mkulu wa GT Advanced Technologies, kampani yomwe imayenera kupereka safiro yayikulu ku Cupertino, idadabwitsa Apple pa Okutobala 6. Zikuwoneka kuti pali njira ziwiri zokha zokhalira bwenzi la Apple: kupambana kwakukulu kapena kulephera kwathunthu.

Mwachiwonekere, chibwenzi pakati pa Apple ndi GT chinapita motere: "Nawa mawu omwe mumavomereza kapena osakhala ndi safiro kwa ife." mawu oyipa. Koma chosiyana chenicheni chinachitika asanasambe ndi ndalama - bankirapuse kampani. Izi ndiye zenizeni zomwe muyenera kuthana nazo ngati muyanjana ndi Apple.

Chithunzi chabwino kwambiri chikuperekedwa ndi nkhani yapano ya GT Advanced Technologies, yomwe imaloza ku chain chain yomwe ili yolondola mpaka millimeter, ngakhale yosinthidwa movutikira. Apple imayimba mluzu ndipo, kuchokera ku mphamvu, imatha kukakamiza ogwirizana nawo kuti agwirizane ndi zomwe zili zabwino kwambiri kwa izo, ngakhale pamapeto pake nthawi zambiri zimakhala zosatheka. Ndiye kukayikira pang'ono ndikokwanira ndipo kwatha. Zotsatira zake zikapanda kubwera, Tim Cook amayang'ana kutali ndikuyang'ana mnzake, "wodalirika kwambiri".

Tengani kapena musiye

Anali mtsogoleri wamkulu wa kampani yaku California, yemwe m'zaka zam'mbuyomu, akadali woyang'anira ntchito, adasonkhanitsa gulu la opanga opanga ndi ogulitsa mitundu yonse yazinthu zopangidwa ndi maapulo, zomwe Apple imatha kufikira manja a makasitomala. Ndikofunikira kuti chilichonse chizigwira ntchito, ndipo ku Cupertino nthawi zonse amasunga mapangano onse ndi mgwirizano.

[chitapo kanthu=”citation”]Dongosolo lonse linathetsedwa kuyambira pachiyambi mpaka kumapeto komvetsa chisoni.[/do]

Chaka chapitacho, tinatha kukhala ndi mawonekedwe apadera mukhitchini ya bizinesi yopambanayi. Apple idasaina pangano lalikulu ndi GT Advanced Technologies mu Novembala 2013, yokonzekera kumanga fakitale yayikulu ya safiro pomwe ikupanga mazana a ntchito ku Arizona. Koma mtsogolo mwachangu chaka chimodzi: ndi Okutobala 2014, GT ikufuna kubweza ndalama, mazana a anthu achotsedwa ntchito, ndipo kupanga miyala ya safiro sikukuwonekera kulikonse. Kutha msanga kwa mgwirizano womwe ungakhale wopindulitsa kwa onse awiri sizodabwitsa pakuwerengera komaliza, monga momwe zikalata zomwe zatulutsidwa muzochita za bankirapuse zikuwonetsa.

Kwa Apple, izi ndizovuta kapena zochepa chabe. Tili ku Asia, komwe ambiri ogulitsa ake amagwira ntchito, amagwira ntchito mwakachetechete komanso osawonekera, mgwirizano ndi GT Advanced Technologies yochokera ku New Hampshire wakhala ukuwunikiridwa ndi atolankhani komanso anthu kuyambira pachiyambi. Makampani awiriwa ali ndi dongosolo lolimba mtima kwenikweni: kumanga fakitale yaikulu mu United States yomwe idzatulutsa miyala ya safiro kuwirikiza 30 kuposa fakitale ina iliyonse padziko lapansi. Panthawi imodzimodziyo, ndi chimodzi mwa zinthu zolimba kwambiri padziko lapansi, zomwe zimapangidwira m'ng'anjo zomwe zimatenthedwa kufika pafupifupi madigiri XNUMX ndipo ndizokwera mtengo kuwirikiza kasanu kuposa galasi. Kukonzekera kwake kotsatira kulinso kofunikira.

Koma dongosolo lonselo linathetsedwa kuyambira pachiyambi mpaka kumapeto komvetsa chisoni. Zomwe Apple adadzipangira okha zinali zosatheka kukwaniritsa, ndipo ndizodabwitsa kuti oyang'anira GT amatha kusaina mapangano oterowo.

Kumbali inayi, izi zimangotsimikizira luso lokambirana la Apple komanso malo ake amphamvu, omwe angagwiritse ntchito phindu lake mokwanira. Pankhani ya GT, Apple idasamutsa udindo wonse kwa gulu lina ndipo idangopindula ndi mgwirizanowu. Phindu lalikulu, ndizo zonse zomwe oyang'anira ku Cupertino amasamala. Iwo amakana kutsutsana kuti abwenzi awo akugwira ntchito pamphepete mwa bankirapuse. Pokambirana ndi GT, akuti awa ndi mawu omwe Apple ali nawo ndi othandizira ena, ndipo sanafotokoze zambiri za nkhaniyi. Tengani kapena musiye.

Ngati GT sinagwirizane nawo, Apple ipeza wogulitsa wina. Ngakhale kuti zinthuzo zinali zosasunthika ndipo GT, monga momwe zinakhalira, inabweretsa chiwonongeko, kasamalidwe ka kampaniyo ikugwira ntchito makamaka m'munda wa maselo a dzuwa mpaka ndiye kubetcherana chirichonse pa khadi limodzi - mgwirizano wokongola ndi Apple, womwe, ngakhale umabweretsa chiopsezo chachikulu, komanso phindu la mabiliyoni.

Maloto pamapepala, fiasco kwenikweni

Chiyambi cha mgwirizano wa ku America, womwe Apple angatsimikizirenso mawu ake okhudza cholinga chobweretsanso kupanga ku United States, sichinawonekere choipa kwambiri - osati pamapepala. Mwa zina, GT idapanga ng'anjo zopangira safiro, ndipo Apple idazindikira koyamba mu February 2013, pomwe idawonetsa galasi la safiro pachiwonetsero cha iPhone 5, chomwe chinali cholimba kuposa Gorilla Glass. Panthawiyo, Apple inkangogwiritsa ntchito safiro kuphimba sensor ID ya Touch ID ndi lens ya kamera, koma idadyabe gawo limodzi mwa magawo anayi a safiro onse opangidwa padziko lonse lapansi.

Mu Marichi chaka chimenecho, GT ya Apple idalengeza kuti ikupanga ng'anjo yomwe imatha kupanga masilindala a safiro olemera ma kilogalamu 262. Uku kunali kuwirikiza kaŵiri kukula kwa mavoliyumu opangidwa kale. Kupanga zazikuluzikulu kungatanthauze zowonetsera zambiri komanso kutsika kwakukulu kwamitengo.

Malinga ndi zikalata zomwe zidatulutsidwa pakubweza, Apple poyambirira idafuna kugula ng'anjo 2 kuti apange safiro. Koma kumayambiriro kwa chilimwe, panali kusintha kwakukulu, chifukwa Apple sinathe kupeza kampani yomwe imatulutsa safiro. Anayandikira angapo a iwo, koma woimira mmodzi wa iwo adanena kuti malinga ndi zomwe Apple adalamula, kampani yake sikanatha kupanga phindu pakupanga miyala ya safiro.

Chifukwa chake Apple idayandikira GT mwachindunji kuti ipange safiroyo yokha kuwonjezera pa ng'anjo, ndipo popeza akuti inalinso ndi vuto ndi malire a 40% omwe GT idafuna ng'anjo, idaganiza zosintha njira. Posachedwa, GT idapereka ngongole ya $ 578 miliyoni yomwe ingawone kampani ya New Hampshire ikumanga ng'anjo 2 ndikuyendetsa fakitale ku Mesa, Arizona. Ngakhale panali zinthu zambiri zosasangalatsa pamakontrakitala a GT, monga kusaloledwa kugulitsa safiro kwa wina aliyense kupatula Apple, kampaniyo idavomereza.

M'malo mwa Apple

GT inali ikukumana ndi kuchepa kwa bizinesi yake yama cell a solar makamaka, kotero kupanga safiro kumawoneka ngati njira yosangalatsa yopitilira kupanga ndalama. Chotsatira chake chinali mgwirizano womwe udasainidwa pa tsiku lomaliza la October 2013. Kuchokera ku mgwirizano ndi Apple, GT inalonjeza kuti idzapitirira kawiri ndalama zake mu 2014, ndi safiro yowerengera pafupifupi 80 peresenti ya ndalama zake zapachaka, kuchokera ku kachigawo kakang'ono kameneko. Koma mavuto adawonekera kuyambira pachiyambi.

[do action=”citation”]Silinda imodzi yaikulu ya safiro inatenga masiku 30 kuti ipangidwe ndipo inagula pafupifupi madola 20 zikwi.[/do]

Apple idapereka ndalama zochepa kuposa zomwe GT idakonzekera safiroyo ndipo idakana kusuntha, ndikusiya GT kuti imugulitse safiroyo mwangozi. Kuphatikiza apo, mapangano omwe angosaina akuwonetsa kuti apatsidwa chindapusa cha $ 650 ngati angalole kampani ina kugwiritsa ntchito imodzi mwa ng'anjo za $ 200, chindapusa cha $ 640 ngati atagulitsa kristalo wa kilogalamu 262 kwa mpikisano, ndi chindapusa cha $ 320 pakubweretsa mochedwa. kristalo (kapena $77 pa millimeter ya safiro). Nthawi yomweyo, Apple ikhoza kuletsa kuyitanitsa nthawi iliyonse.

GT idakumana ndi chindapusa chowonjezera cha $ 50 miliyoni pachilichonse chophwanya chinsinsi, mwachitsanzo, kuwulula ubale wamakontrakitala pakati pa magulu awiriwa. Apanso, Apple analibe chiletso chotero. Kwa mafunso ambiri a GT okhudzana ndi mfundo zomwe zimakonda Apple, kampani yaku California idayankha kuti izi ndi zofanana ndi za omwe akuperekera ena.

Mgwirizanowu udasainidwa patangopita masiku ochepa kuchokera pamene 262 kilogalamu imodzi ya safiro ya safiro idatuluka koyamba mung'anjo ya GT. Komabe, silinda imeneyi inali yong’ambika kwambiri moti sakanatha kugwiritsidwa ntchito ngakhale pang’ono. Komabe, GT idauza Apple kuti mtunduwo ukuwonjezeka.

Zowonongeka za safiro zopangidwa ku Arizona. Zithunzizo zidatumizidwa ndi Apple kwa omwe adabwereketsa a GT

Popanga miyala ya safiro, GT nthawi yomweyo idalemba ganyu antchito 700, zomwe zidachitika mwachangu kwambiri mpaka kumapeto kwa kasupe uno, opitilira zana mwa mamembala atsopano a gululo samadziwa kuti angayankhe ndani, monga momwe manejala wakale adawululira. . Anthu ena awiri omwe kale anali ogwira nawo ntchito adanena kuti kupezeka sikumayang'aniridwa mwanjira iliyonse, motero ambiri adapumula mwachisawawa.

Chakumapeto kwa masika, oyang'anira GT adavomereza nthawi yowonjezera yopanda malire kuti adzaze ng'anjo ndi zinthu zopangira safiro, koma panthawiyo, ng'anjo zokwanira sizinamangidwenso, zomwe zinayambitsa chisokonezo. Malinga ndi kunena kwa awiri omwe kale anali ogwira ntchito, anthu ambiri sankadziwa chochita ndipo ankangoyendayenda fakitale. Koma pamapeto pake, vuto lalikulu kwambiri linali mbewu yeniyeni ya mgwirizano wonse - kupanga safiro.

Silinda imodzi yayikulu ya safiro idatenga masiku 30 kupanga ndipo idawononga madola pafupifupi 20 (korona zopitilira 440). Kuphatikiza apo, opitilira theka la masilindala a safiro anali osagwiritsidwa ntchito, malinga ndi magwero omwe amadziwa bwino ntchito za Apple. Pafakitale ku Mesa, "manda" apadera adawapangira iwo, pomwe makhiristo osagwiritsidwa ntchito adasonkhanitsidwa.

GT COO Daniel Squiller adanena muzolemba za bankirapuse kuti kampani yake idataya miyezi itatu yopanga chifukwa cha kutha kwa magetsi komanso kuchedwa kwa ntchito yomanga fakitale. Apple imayenera kupereka magetsi ndikumanga fakitale, koma Apple idauza omwe adabwereketsa a GT kuti kampaniyo idasowa chifukwa chosayendetsa bwino, osati kuzima kwa magetsi. GT idayankha izi kuti ndemanga zabodza kapena zolakwika mwadala.

Kupanga safiro kukulephera

Koma china chake osati kuzima kwa magetsi kapena kusamalidwa koyipa kudapangitsa kuti GT igwe. Chakumapeto kwa Epulo, Apple idayimitsa gawo lomaliza la ngongole yake ya $ 139 miliyoni chifukwa idati GT sinakwaniritse mtundu wa safiro. Pankhani ya bankirapuse, GT idafotokoza kuti Apple idasintha nthawi zonse zomwe zidachitika komanso kuti idayenera kugwiritsa ntchito ndalama zake zokwana madola 900 miliyoni kuti igwiritse ntchito fakitale, mwachitsanzo, kuwirikiza kawiri kuchuluka komwe adabwereka ku Apple mpaka pano.

Kuphatikiza apo, akuluakulu a GT akuti Apple ndi mzinda wa Mesa nawonso amayang'anira kutha kwa fakitale ya Arizona. Gawo loyamba la ntchito yomangayi lidamalizidwa mu Disembala 2013, lomwe langotsala miyezi isanu ndi umodzi kuti ligwire ntchito yonse. Nthawi yomweyo, kuzimitsa kwamagetsi zomwe zanenedwa kale, pomwe Apple akuti idakana kupereka magwero amagetsi osunga zobwezeretsera, kuyenera kuchititsa kuti pakhale kutha kwa miyezi itatu.

Chifukwa chake, pa June 6, CEO wa GT Thomas Gutierrez adakumana ndi achiwiri kwa apurezidenti awiri a Apple kuti awadziwitse kuti panali zovuta zazikulu pakupanga miyala ya safiro. Anapereka chikalata chotchedwa "Zomwe Zinachitika", zomwe zinatchula mavuto 17 monga kusamalidwa bwino kwa ng'anjo. Kalata ya Apple kwa omwe ali ndi ngongole ikupitiliza kunena kuti Gutierrez wabwera ku Cupertino kuti avomereze kugonja kwake. Pambuyo pa msonkhanowu, GT inasiya kupanga makhiristo a 262 kilograms ndipo inayang'ana pa ma kilogalamu a 165 kuti ntchitoyi ikhale yopambana.

Pamene kupanga silinda ya safiro yoteroyo kunapambana, macheka a diamondi anagwiritsidwa ntchito podula njerwa zochindikala inchi 14 mu mawonekedwe a mafoni awiri atsopano, iPhone 6 ndi iPhone 6 Plus. Njerwazo ankazidula motalika kuti zioneke. Ngakhale GT kapena Apple sanatsimikizirepo ngati safiro idapangidwa kuti igwiritsidwe ntchito m'badwo waposachedwa wa iPhones, koma chifukwa cha kuchuluka kwa safiro yomwe Apple idafunsa posachedwa, ndizotheka.

Koma kuti zinthu ziipireipire, mu August, malinga ndi wogwira ntchito wina wakale, vuto lina lalikulu linawonekera kuwonjezera pa kupanga kokha, chifukwa 500 ingots safire mwadzidzidzi inasowa. Maola angapo pambuyo pake, ogwira ntchito adadziwa kuti woyang'anirayo adatumiza njerwa kuti zibwezeretsedwe m'malo motsukidwa, ndipo ngati GT sinathe kuzibwezeretsa, madola masauzande mazanamazana akanatayika. Ngakhale panthawiyo, zinali zoonekeratu kuti safiro sangawonekere paziwonetsero za ma iPhones atsopano "osanu ndi limodzi", omwe adagulitsidwa pa September 19.

Komabe, Apple sanataye mtima pa safiro ndipo ankafuna kupitirizabe kupeza zambiri momwe angathere kuchokera ku uvuni ku Mesa. M'kalata yopita kwa obwereketsa, pambuyo pake adanena kuti adalandira 10 peresenti yokha ya voliyumu yolonjezedwa kuchokera ku GT. Komabe, anthu omwe ali pafupi ndi malipoti a GT akuwonetsa kuti Apple yakhala yosasinthasintha ngati kasitomala. Nthawi zina ankalandira njerwa zomwe anazikana masiku angapo m’mbuyomo chifukwa chochepa kwambiri ndi zina zotero.

Tatha, tathyoka

Mu sabata yoyamba ya Seputembala chaka chino, GT idauza Apple kuti ili ndi vuto lalikulu la ndalama ndipo idapempha mnzake kuti alipire ngongole yomaliza ya 139 miliyoni. Nthawi yomweyo, GT idafuna kuti Apple iyambe kulipira ndalama zambiri zogulira safiro kuyambira 2015. Pa Okutobala 1, Apple idayenera kupereka GT $ 100 miliyoni ya $ 139 miliyoni yoyambirira ndikuyimitsa nthawi yolipira. Panthawi imodzimodziyo, amayenera kupereka mtengo wapamwamba wa safiro chaka chino ndikukambirana za kuwonjezeka kwa mtengo wa 2015, momwe GT ingatsegulenso chitseko chogulitsa safiro ku makampani ena.

[chitani = "citation"] Oyang'anira GT amawopa Apple, kotero sanamuuze za bankirapuse.[/do]

Magulu awiriwa adagwirizana kuti akambirane zonse payekha pa Okutobala 7 ku Cupertino. Komabe, patangopita nthawi ya 6 koloko m'mawa pa Okutobala 20, foni ya wachiwiri kwa purezidenti wa Apple inalira. Kumbali ina anali CEO wa GT a Thomas Gutierrez, yemwe adafalitsa nkhani zoyipa: kampani yake idapereka ndalama kuti iwonongeke mphindi XNUMX m'mbuyomu. Panthawiyo, zikuwoneka kuti Apple idamva koyamba za dongosolo lolengeza za bankirapuse, zomwe GT idakwanitsa kale kuchita. Malinga ndi magwero ochokera ku GT, oyang'anira ake anali ndi mantha kuti Apple angayese kulepheretsa dongosolo lawo, kotero sanamuuze pasadakhale.

Mkulu woyang'anira ntchito Squiller akuti kusungitsa ndalama komanso kufunafuna chitetezo kwa omwe amabwereketsa ndiyo njira yokhayo kuti GT ituluke pamapangano ake ndi Apple ndikukhala ndi mwayi wodzipulumutsa. Zili ndi Squiller, pamodzi ndi mtsogoleri wamkulu Gutierrez, zomwe zikukambidwanso ngati izi zidakonzedweratu kwa nthawi yaitali.

Oyang'anira mkati mwathu adadziwa za zovuta zachuma, ndipo ndi akuluakulu awiri omwe adatchulidwa a GT omwe adayamba kugulitsa mwadongosolo magawo awo miyezi ingapo kuti bankirapuse idalengezedwa. Gutierrez anagulitsa magawo kumayambiriro kwa mwezi wa May, June ndi July aliyense, Squiller ndiye anataya magawo oposa madola milioni Apple atakana kulipira gawo lomaliza la ngongoleyo. Komabe, GT ikunena kuti izi zinali zogulitsa zomwe zidakonzedweratu osati mopupuluma, kusuntha mopupuluma. Komabe, zochita za oyang'anira GT ndizokayikitsa.

Pambuyo pa kulengeza kwa bankirapuse, magawo a GT adatsika pansi, zomwe zidachotsa kampaniyo pafupifupi madola biliyoni imodzi ndi theka pamsika panthawiyo. Apple yalengeza kuti ikufuna kupitiliza kuthana ndi safiro, koma sizikudziwika kuti idzachita liti kupanganso zambiri komanso ngati zidzachitika m'zaka zikubwerazi. Zolemba zomwe zidasindikizidwa kuchokera ku mlandu wa GT Advanced Technologies zitha kumupangitsa kukhala wovuta komanso kupangitsa kuti zikhale zovuta kukambirana ndi ena omwe angakhale othandizana nawo, omwe tsopano adzakhala osamala kwambiri pambuyo pa kutha komvetsa chisoni kwa wopanga safiro. Kupatula apo, ichi chinalinso chifukwa chomwe Apple idamenyera mwamphamvu kukhothi kuti ipangitse zikalata zazing'ono kwambiri zachinsinsi poyera.

Chitsime: WSJ, The Guardian
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