Tsekani malonda

IPhone 5 idatchulidwa m'maimelo amkati ndi oyang'anira apamwamba a Samsung ngati "tsunami" yomwe iyenera "kusalowerera," zikalata zomwe zatulutsidwa kumene mu Apple vs. Samsung. Dale Sohn, purezidenti wakale komanso wamkulu wagawo la Samsung ku US, adalangiza kampaniyo kuti ipange njira yothana ndi iPhone yatsopano.

"Monga mukudziwa, ndi iPhone 5 pamabwera tsunami. Ikubwera nthawi ina mu Seputembala kapena Okutobala, "Sohn anachenjeza anzake mu imelo pa June 5, 2012, pafupifupi miyezi itatu iPhone yatsopano isanakhazikitsidwe. "Malinga ndi zolinga za CEO wathu, tikuyenera kubwera ndi nkhondo yolimbana ndi tsunami iyi," adatero Sohn, ponena za mapulani a JK Shin, wamkulu wa bizinesi yam'manja ya kampani yaku South Korea.

Kutulutsidwa kwa makalatawa, m'malo mwake, ndi ndondomeko ya Apple yowonetsera oweruza kuti Samsung inkawopa iPhone pamtunda wapamwamba kwambiri komanso kuti zomwe ananena zokhudza kupanga zinthu zoyambirira zomwe zili ndi zinthu zoyambirira sizinali zowona, koma kuti South Korea ankangoyesa. kukopera mawonekedwe ake kuti akonze zida zawo.

Imelo yakale kwambiri yomwe Sohn adatumiza kwa Todd Pendleton, mkulu wa zamalonda kugawo la America la kampaniyo, pa Okutobala 4, 2011, ikuwonetsa kuti iPhone idayambitsa makwinya enieni kwa oyang'anira Samsung. , ndipo Samsung idazindikiranso kuti iyenera kuchitapo kanthu. "Monga mwaneneratu, sitingathe kuukira Apple mwachindunji pakutsatsa kwathu," Sohn adalemba mu imelo, nati Apple ndi kasitomala wofunikira wa Samsung pazinthu zosiyanasiyana zamafoni. Komabe, iye anapereka njira ina. "Kodi tingapite ku Google ndi kuwafunsa ngati ayambitsa kampeni yolimbana ndi Apple pogwiritsa ntchito zinthu zambiri za Android zomwe zidzapezeke mu gawo lachinayi?"

Sohn wakhala ndi Samsung kuyambira 90s, pano ngati mlangizi wamkulu, ndipo adaitanidwa ngati mboni kuti afotokoze kusintha kwa Samsung kuchokera pakupanga mafoni osayankhula. Paumboni wake, Sohn adavomereza kuti Samsung yavutika ndi chitukuko cha foni yamakono. "Samsung idabwera mochedwa kwambiri. Tinali kumbuyo, "anatero Sohn, ponena za momwe Samsung ilili kumapeto kwa 2011. Komabe, zonse zinasintha pamene woyang'anira watsopano wamalonda adatenga chaka chomwecho. Kampeni ya "The Next Big Thing" idakhazikitsidwa, yomwe idasokoneza kwambiri Phil Schiller, wamkulu wa malonda ku Apple, monga momwe masiku oyamba a mlanduwo adawonetsera.

Mkulu watsopano wamalonda anali Pendleton, yemwe adavomereza m'khothi kuti atalowa nawo mu 2011, sankadziwa kuti Samsung imapanga mafoni. Izi zangowonetsa vuto lomwe Samsung ili nayo pakuyika chizindikiro. "Ndikuganiza kuti anthu amadziwa Samsung chifukwa cha ma TV. Koma zikafika pa mafoni a m'manja, palibe amene ankadziwa za malonda athu, "Pendleton adatero, akuganiza zoyambira pachiyambi ndikupanga mtundu watsopano womangidwa mozungulira "zatsopano zatsopano" za Samsung ndikugulitsa zida zabwino kwambiri pamsika. "Cholinga chathu ku Samsung nthawi zonse ndikhale woyamba pachilichonse," adatero Pendleton atafunsidwa ngati kampani yake ili ndi malingaliro omenya Apple.

Mlandu wa Apple-Samsung udalowa sabata yachitatu Lolemba, pomwe zomwe tafotokozazi komanso kutulutsidwa kwa zikalata kunachitika. Apple idamaliza gawo lake Lachisanu, pomwe mlandu wa Christopher Vellturo Iye anafotokoza, chifukwa chiyani Samsung iyenera kulipira madola mabiliyoni awiri. Nkhaniyi iyenera kutha Samsung itayitana mboni zake zonse. Izi mwina zidzachitika kumapeto kwa sabata yamawa.

Chitsime: pafupi, [2], NY Times
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