Msika wa smartwatch ukukula, wolamulidwa ndi Apple Watch

Apple idadzitamandira kale kangapo m'mbuyomu za kupambana komwe kunachitika ndi gulu lake la Wearables. Zimaphatikizapo, mwa zina, Apple Watch, yomwe imatha kuluma gawo lalikulu pamsika wofunikira. M'miyezi khumi ndi iwiri yomwe yatha Novembala watha, gawo la mawotchi anzeru omwe adagulitsidwa adakwera ndi 61%.

Msika wamawotchi anzeru ndi zida zamagetsi zowoneka bwino zimayendetsedwa ndi mayina atatu - Apple, Samsung, ndi Fitbit. Atatu awa ali ndi 88% ya msika, mtsogoleri wosatsutsika ndi Apple ndi Apple Watch yake. Malinga ndi data ya NPD, 16% ya akuluakulu aku US ali ndi smartwatch, kuchokera pa 2017% mu Disembala 12. Pagulu la anthu azaka zapakati pa 18-34, gawo la eni ake a smartwatch ndi 23%, ndipo m'tsogolomu NPD ikuganiza kuti kutchuka kwa zipangizozi kudzakula ngakhale pakati pa ogwiritsa ntchito achikulire.

Ntchito zokhudzana ndi thanzi komanso kulimbitsa thupi ndizodziwika kwambiri ndi mawotchi anzeru, koma molingana ndi NPD, chidwi chikukulirakuliranso mu ntchito zokhudzana ndi automation ndi IoT. 15% ya eni mawotchi anzeru amanena kuti amagwiritsa ntchito chipangizo chawo, mwa zina, pokhudzana ndi kayendetsedwe ka nyumba yanzeru. Pamodzi ndi kuchulukirachulukira kwa mawotchi anzeru, NPD imaneneratunso kuchuluka kwa kutchuka kwawo komanso kukulitsa kwa ogwiritsa ntchito.

Polengeza zotsatira zake zachuma za Q1 2019, Apple idati ndalama kuchokera kugawo lake lazovala zidakula 50% mkati mwa kotala. Gulu la Wearables limaphatikizapo, mwachitsanzo, AirPods kuwonjezera pa Apple, ndipo ndalama zomwe zimachokera kufupi ndi mtengo wa Fortune 200 kampani Tim Cook adanena kuti magulu a Wearables, Home and Accessories adawona kuwonjezeka kwa 33%, ndi Apple Watch ndi AirPods ali ndi gawo lalikulu pakupambana kwa gulu la Wearables.

Chitsime: NPD