Filip Brož Mndandanda wa nyimbo, zomwe zimatchedwa playlists, zidapangidwa kale ndi makolo athu. Pafupifupi kalabu iliyonse inali ndi ma jukebox, anthu ankapanga ma mixtape awoawo, ndipo mawailesi ankaimba nyimbo akapempha. Mwachidule, nyimbo ndi kupanga playlists zimagwirizana. Kuyang'ana mozama m'mbiri, ndizotheka kuona kuti tanthauzo la playlists lasintha kwambiri pazaka zambiri. M'mbuyomu, playlists adapangidwa ndi anthu okha. Komabe, pakubwera nthawi ya digito ndi ukadaulo, makompyuta adalanda, pogwiritsa ntchito ma algorithms ovuta kupanga mndandanda wazosewerera mwachisawawa kapena wamtundu komanso wamutu. Lero, zonse zabwerera m’manja mwa anthu.
Pamene Apple adalengeza mu 2014 kuti akugula Beats, Apple CEO Tim Cook analankhula makamaka za gulu la akatswiri a nyimbo. "Masiku ano ndizosowa kwambiri komanso zovuta kupeza anthu omwe amamvetsetsa nyimbo ndipo amatha kupanga mndandanda wodabwitsa," adatero Cook. Zaka zoposa ziwiri zapitazo, kampani yaku California sinangogula nyimbo zogwira ntchito komanso ntchito yotsatsira, koma koposa zonse zana akatswiri oimba, motsogozedwa ndi rapper Dr. Dre ndi Jimmy Iovine.
Tikayang'ana makampani omwe alipo omwe amapereka nyimbo, mwachitsanzo, Apple Music, Spotify, Google Play Music ndipo pang'onopang'ono Tidal kapena Rhapsody, zikuwonekeratu kuti onse amapereka ntchito zofanana kwambiri. Ogwiritsa ntchito amatha kusankha mamiliyoni anyimbo zamitundu ingapo, ndipo ntchito iliyonse imapereka mindandanda yawoyawo, ma wayilesi kapena ma podcasts. Komabe, patatha zaka ziwiri kuchokera pamene Apple adapeza Beats, msika wasintha kwambiri, ndipo Apple ikuyesera kuchita nawo mbali pakupanga mndandanda wamasewera.
Chimodzi mwazinthu zofunika kwambiri pazantchito zonse zomwe tatchulazi ndi za ogwiritsa ntchito omwe amatha kupeza njira yawo pakusefukira kwa mamiliyoni a nyimbo zosiyanasiyana, kotero kuti mautumikiwa atha kuwatumikira zolengedwa zotere zomwe zingawasangalatse potengera kukoma kwamunthu. Popeza Apple Music, Spotify, Google Play Music ndi ena amapereka zambiri kapena zochepa zomwezo, kupatulapo, gawo ili ndilofunika kwambiri.
Magazini BuzzFeed anapambana kulowa ku mafakitale a playlist, Spotify, Google ndi Apple, ndi mkonzi Reggie Ugwu adapeza kuti anthu oposa zana m'makampani onse, otchedwa curators, amagwira ntchito nthawi zonse kupanga mndandanda wamasewera apadera. Komabe, kupanga playlist wabwino ndizovuta kwambiri kuposa momwe zingawonekere poyang'ana koyamba. Wina ayenera kukonzekera algorithm ndikulemba zonse.
Anthu omwe amayang'anira kupanga playlists nthawi zambiri amagwiritsidwa ntchito ngati olemba mabulogu odziwika bwino kapena ma DJs m'makalabu osiyanasiyana oimba. Komanso, malinga ndi kafukufuku waposachedwa, opitilira makumi asanu pa zana aliwonse a ogwiritsa ntchito miliyoni miliyoni a Spotify amakonda mindandanda yazosewerera yosakanizidwa ndi nyimbo zomwe zimapangidwa mwachisawawa. Malinga ndi kuyerekezera kwina, nyimbo imodzi mwa zisanu zomwe zimaseweredwa tsiku lililonse pamasewera onse zimaseweredwa pamndandanda wazosewerera. Komabe, chiwerengerochi chikukulirakulirabe chifukwa anthu ambiri amawonjezedwa omwe amachita bwino pamndandanda wamasewera.
"Zimakhudza kwambiri malingaliro ndi malingaliro. Zizindikiro zonse zikuwonetsa kuti mndandanda wamasewera opangidwa ndi anthu utenga gawo lalikulu mtsogolo. Anthu akufuna kumvera nyimbo zodziwika bwino, "atero a Jay Frank, wachiwiri kwa purezidenti wapadziko lonse lapansi wa nyimbo zapadziko lonse lapansi ku Universal Music Group.
Konzaninso ubale wathu ndi nyimbo
Tonse timazolowera kugwira ntchito pamaziko a ma code komanso kusaka mwachisawawa. Mwachitsanzo, intaneti imatha kupangira sing'anga woyenera kwambiri, kusankha kanema kapena kutipezera malo odyera. N'chimodzimodzinso ndi nyimbo, koma akatswiri amati ndi nthawi yoti tifotokozerenso ubale wathu ndi izo. Kusankha nyimbo sikuyenera kukhala kwachisawawa, koma kogwirizana ndi zomwe timakonda. Anthu omwe ali m'ndandanda wamasewera sanapite kusukulu iliyonse yamalonda. Muchikozyano, balakonzya kuba balongwe besu, batugwasya kuti tukkale katupona buumi buli kabotu naa bubambe bwamakompyuta.
Mkati mwa Spotify
Zodabwitsa ndizakuti, playlists a Spotify sanapangidwe ku Sweden, koma ku New York. Mkati mwa ofesiyi, mupeza ma iMacs oyera, mahedifoni odziwika bwino a Beats, ndi Rocío Guerrero Colom wazaka makumi awiri mphambu zisanu ndi zinayi, yemwe amalankhula mwachangu momwe amaganizira. Anabwera ku Spotify zaka zoposa ziwiri zapitazo ndipo anali m'gulu la anthu makumi asanu oyambirira omwe adayamba kupanga mndandanda wamasewera nthawi zonse. Colomová amayang'anira makamaka nyimbo zaku Latin America.
“Ndakhala m’mayiko ambiri. Ndimalankhula zinenero zisanu ndikuimba violin. Zaka ziwiri zapitazo, Doug Forda, yemwe ndi woyang’anira oyang’anira onse, anabwera kwa ine. Anandiuza kuti akufunafuna wina woti apange playlists omwe amakonda nyimbo zaku Latin America. Nthawi yomweyo ndinazindikira kuti ndiyenera kukhala ine, popeza ndine m'modzi mwa ogwiritsa ntchito. Chifukwa chake adandilemba ntchito, "adatero Colomová ndikumwetulira.
Rocío amayang'aniranso antchito ena ndipo amatsogolera mndandanda wamasewera ena asanu ndi awiri. Amangogwiritsa ntchito iMac pantchito ndipo wakwanitsa kale kupanga mindandanda yopitilira mazana awiri.
“Ndimakonda kupita ku makalabu osiyanasiyana oimba. Ndimayesetsa kupeza zomwe anthu amakonda, zomwe amamvetsera. Ndikuyang'ana omvera omwe akufuna," akufotokoza Colomová. Malinga ndi iye, anthu samabwera ku Spotify kuti awerenge, kotero dzina la playlist palokha liyenera kukhala lofotokozera komanso losavuta, pambuyo pake zomwe zimabwera.
Ogwira ntchito ku Spotify ndiye amasintha mndandanda wawo wamasewera kutengera kuyanjana kwa ogwiritsa ntchito ndikudina. Amayang'anira nyimbo zamtundu uliwonse momwe amachitira m'ma chart otchuka. “Nyimbo ikapanda kuchita bwino kapena anthu kuidumpha mobwerezabwereza, timayesa kuyiyika pa playlist ina, komwe imapezanso mwayi wina. Zambiri zimatengera chivundikiro cha Album," akupitiriza Colomová.
Curators pa Spotify ntchito zosiyanasiyana mapulogalamu ndi zida. Komabe, mapulogalamu a Keanu kapena Puma, omwe amagwira ntchito ngati owongolera oyang'anira ndi kuyang'anira ogwiritsa ntchito, ndiofunikira kwa iwo. Kuphatikiza pa ziwerengero za kuchuluka kwa kudina, kusewera kapena kutsitsa popanda intaneti, ogwira ntchito amathanso kupeza ma graph omveka bwino pamapulogalamuwa. Izi zikuwonetsa, mwa zina, zaka za omvera, malo, nthawi kapena njira yolembetsa yomwe amagwiritsa ntchito.
Nyimbo zopambana kwambiri zomwe Colomová adapanga ndi "Baila Reggaeton" kapena "Dance Reggaeton", yomwe ili ndi otsatira oposa mamiliyoni awiri ndi theka. Izi zimapangitsa kuti mndandandawo ukhale mndandanda wachitatu wotchuka kwambiri pa Spotify, kumbuyo kwa "Today Top Hits" playlist, yomwe ili ndi otsatira 8,6 miliyoni, ndi "Rap Caviar", yomwe ili ndi otsatira 3,6 miliyoni.
Colomova adapanga mndandanda wazosewerera mu 2014, zaka khumi ndendende pambuyo pa kupambana kwa Latin America "Gasolina" ndi Adadi Yankee. “Sindinkakhulupirira kuti playlist ingakhale yopambana chonchi. Ndinazitenga ngati mndandanda wa nyimbo zomwe zimayenera kuchititsa kuti omvera athamangitsidwe ndi kuwanyengerera kuti apite kuphwando linalake, "akutero Colomová, ponena kuti magulu amtundu wa hip hop akulowa mu Chilatini, komwe amayesa. yankhani ndikusintha mndandanda wanyimbo. Nyimbo yomwe amakonda kwambiri ya hip hop ndi "La Ocasion" yolemba Puerta Lican.
Malinga ndi a Jay Frank, wachiwiri kwa purezidenti wamkulu wapadziko lonse lapansi wotsatsa nyimbo ku Universal Music Group, anthu amagwiritsa ntchito nyimbo zotsatsira nyimbo chifukwa amafuna kumvera komanso kukhala ndi nyimbo zonse padziko lapansi. "Komabe, akafika kumeneko, amapeza kuti sakufuna chilichonse, ndipo chiyembekezo chofufuza nyimbo 40 miliyoni chimawawopseza," akutero Frank, ndikuwonjezera kuti nyimbo zodziwika kwambiri zafikira kwambiri kuposa zomwe zidakhazikitsidwa. wayilesi.
Zachidziwikire, ogwira ntchito amakhalabe odziyimira pawokha, ngakhale amalandira zotsatsa zosiyanasiyana za PR, zoyitanidwa kuchokera kwa opanga ndi oimba tsiku lililonse. Amayesa kukhala ndi maganizo ake osakondera pa chilichonse. "Timapangadi mndandanda wazosewerera kutengera zomwe tikuganiza kuti omvera angakonde, ndipo izi zikuwonekera m'mawerengero," atero a Spotify a Doug Ford. Kutaya chikhulupiriro kwa omvera kungakhale ndi chiyambukiro chachikulu osati pa msonkhano wokhawo, komanso kwa omverawo.
Mkati mwa Google Play Music
Ogwira ntchito pa Google Play Music alinso ku New York, pansanjika ya khumi ndi imodzi ku likulu la Google. Poyerekeza ndi Spotify, komabe, palibe makumi asanu, koma makumi awiri okha. Ali ndi malo okhala ndi zida zonse monga maofesi ena a Google ndipo, monga Spotify, amagwiritsa ntchito mapulogalamu osiyanasiyana kuwathandiza kuyang'anira playlists ndi ziwerengero.
Pokambirana ndi mkonzi wa magazini BuzzFeed makamaka amathetsa funso la mayina a munthu mndandanda wa nyimbo. “Zonse ndi za anthu, malingaliro awo ndi kukoma kwawo. Mndandanda wamasewera malinga ndi momwe timamvera komanso mtundu wa zomwe timachita zikuchulukirachulukira. Koma ndi zomwe kampani iliyonse yoimba imachita, "oyang'anira amavomereza. Izi zikutsimikiziridwa ndi mfundo yakuti atatu mwa khumi mndandanda wotchuka kwambiri pa Spotify alibe chisonyezero cha mtundu iwo ali.
Malinga ndi iwo, ngati anthu adziwiratu kuti ndi mtundu wanji, mwachitsanzo, rock, chitsulo, hip hop, rap, pop ndi zina zotero, ndiye kuti amasintha kale mkati ndikupanga tsankho m'lingaliro la nyimbo zamtundu wanji. anapatsidwa mndandanda adzawasangalatsa mwina akudikira. Pachifukwa ichi, adzalumpha nyimbo zonse ndikusankha okhawo omwe amadziwa ndi mayina. Malinga ndi ogwira ntchito, ndi bwino kupewa izi kuyambira pachiyambi ndipo amakonda kutchula mndandanda wamasewera malinga ndi momwe akumvera, mwachitsanzo.
“Zimafanana ndi zikwangwani zamsewu. Chifukwa cha zolemba zolondola za mndandanda wazosewerera, anthu amatha kuyang'ana bwino nyimbo zambirimbiri. Mwachidule, omvera sakudziwa choti ayang'ane mpaka mutawawonetsa, "anawonjezera Jessica Suarez, wosamalira zaka 35 wa Google.
Mkati mwa Apple Music
Likulu la Apple Music lili ku Culver City, Los Angeles, komwe kuli likulu la Beats Electronics linali kale. Ndi anthu opitilira zana omwe akugwira ntchito mkati mwanyumbayo kupanga mndandanda wazosewerera, ndi amodzi mwamagulu akulu kwambiri osamalira nyimbo. Apple idachitanso upainiya lingaliro lopanga playlists kuchokera kwa anthu enieni chifukwa cha Beats.
"Sitikufuna kuwonetsa malingaliro athu komanso nyimbo zathu kwa anthu ena. Timadziona ngati osunga ma catalog, posankha nyimbo zoyenera, "atero a Indie Editor-in-Chief Scott Plagenhoef. Malingana ndi iye, mfundo ndiyo kupeza ojambula oterewa omwe angakhale ndi zotsatira kwa omvera ndikudzutsa mwa iwo, mwachitsanzo, maganizo ena. Pamapeto pake, mudzakonda nyimbozo kapena kuzida.
Chida chachikulu cha Apple Music ndi gulu la akatswiri lomwe ntchito zina zimasowa. “Nyimbo ndi zaumwini. Aliyense amakonda china chake ndipo sitikufuna kugwira ntchito mwanjira yomwe ngati mukufuna Fleet Foxes, muyeneranso kukonda Mumford & Sons," akutsindika Plagenhoef.
Apple, mosiyana ndi makampani ena oimba, sagawana deta yake, kotero n'zosatheka kudziwa momwe mndandanda wa nyimbo uliri wopambana kapena zozama za ogwiritsa ntchito. Apple, kumbali ina, akubetcha pa Beats 1 wailesi yamoyo, yochitidwa ndi ojambula odziwika bwino ndi DJs. Oyimba angapo ndi magulu amasinthasintha mu studio sabata iliyonse.
Apple yakonzanso kwathunthu ndikukonzanso ntchito yake mu iOS 10. Ogwiritsa ntchito tsopano atha kugwiritsa ntchito playlist yosinthidwa pafupipafupi yomwe imapangidwira ogwiritsa ntchito payekhapayekha, otchedwa Discovery Mix, omwe ndi ofanana ndi omwe ogwiritsa ntchito akudziwa kale kuchokera ku Spotify ndi zomwe ndi otchuka kwambiri. Mu Apple Music yatsopano, mutha kupezanso nyimbo zatsopano tsiku lililonse, ndiye kuti, kusankha Lolemba, Lachiwiri, Lachitatu ndi zina zotero. playlists opangidwa ndi curators nawonso padera, kotero anthu ali ndi chithunzithunzi bwino ngati mndandanda analengedwa ndi kompyuta kapena munthu winawake.
Komabe, si Apple yokhayo yomwe ikupita patsogolo pankhaniyi. Izi zikumveka bwino kuchokera ku zomwe tatchulazi, pamene ntchito zonse zotsatsira zimagwira ntchito pamndandanda wopangidwa mwaluso kwa omvera aliyense, kupatula Apple Music, makamaka mu Spotify ndi Google Play Music. Miyezi ndi zaka zotsatirazi ndizomwe zikuwonetsa omwe angasinthire kwambiri kwa ogwiritsa ntchito ndikuwapatsa nyimbo zabwino kwambiri. N’kutheka kuti nawonso adzachita mbali yawo ma Albums omwe amatchuka kwambiri...
Ndine wofunitsitsa kudziwa za Apple Music yatsopano, koma ndili ndi tsoka lokhala ndi iPhone yakale ndipo sindingathe kupeza iOS 10 pamenepo. Kodi pali wina amene angadziwe ngati padzakhala zosintha za pulogalamu ya Nyimbo ya achikulire asanu ndi anayi, pomwe mapangidwe atsopano a AM akakhala? Ndipo chimodzimodzi pa Mac, chifukwa Mac mini yandigwirira ntchito kwa chaka chimodzi :) Zikomo.
Ndizowona kuti Apple mwina sanalankhulepo za izi kulikonse, koma ndikuganiza kuti UI yatsopano idzawonetsedwa mu Apple Music (mwina mtsogolo pang'ono) pamakina akale. Palibe zomveka kuti zisakhale.
Ndikudziwa bwanji mu nyimbo za apulo zomwe mndandanda wamasewera umachokera kwa anthu komanso omwe sali, zikomo chifukwa cha yankho.