Philip Houska Mlungu watha ku Apple anali, mwa zina, mu mzimu wa kusintha kwa utsogoleri. Jeff Williams ndi Johny Srouji adakwezedwa, ndipo Phil Schiller, wamkulu wa malonda, adalandira luso latsopano pansi pa mapiko ake. Kuphatikiza pa Masitolo a Apple, omwe adzawasamalire, amakhudzidwanso ndi kupeza kwatsopano - chaka chamawa adzathandizidwa ndi Tor Myhren kuchokera ku udindo wa Vice Prezidenti wa Marketing and Communications.
Myhren m'mbuyomu adagwirapo ntchito ngati director director ku kampani yotsatsa pa intaneti ya Gray Group komanso ngati director director ku ofesi ya Gray Group ku New York. Komabe, pali china chake chomwe chikumuyembekezera ku Apple. Zowonadi, adzayang'anira zinthu zambiri kuchokera ku malonda a TV kupita kuzinthu zopangira zinthu komanso kapangidwe kakunja ka njerwa ndi matope. Zikuwonekeratu kuti sangathe kuyembekezera udindowu, ndipo Apple amalonjezanso zinthu zabwino zambiri kuchokera kwa iye.
"Zaka zisanu ndi zitatu ku Gray Group sizinali zabwino kwambiri pantchito yanga, zinali zabwino kwambiri pamoyo wanga wonse. Ndinkakonda mphindi iliyonse pamenepo ndipo ndimasangalala kugwira ntchito ndi mnzanga komanso mlangizi Jim Heekin. Palibe mawu ofotokozera momwe ndikunyadira zomwe tamanga pamodzi. Apple yandithandizira kwambiri pamoyo wanga ndipo yandilimbikitsa pantchito yanga yolenga kuposa china chilichonse, "Myhren adauza zakukhosi. Business Insider ndikuwonjezera kuti angasangalale kulowa nawo timu ya Tim Cook.
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Ziyenera kuwonjezeredwa kuti Myhren si watsopano kumakampani. Zotsutsana ndendende. Osati kokha kuti anali woganiza zopanga zotsatsa za E *Trade Baby's Super Bowl, komanso adagwira nawo kampeni ya DirectTV ndi Rob Lowe ndikusintha Ellen DeGeneres kukhala wotchedwa CoverGirl. Myhren adatenga nawo gawo pama projekiti osangalatsa omwe adamupatsa kutchuka ndikupangitsa kuti azikondedwa ndi makampani akuluakulu komanso olemekezeka.
Kwa zaka zisanu ndi chimodzi zapitazi, wakhala ku ofesi ya Gray Group ku New York, komwe adatha pafupifupi katatu kuchuluka kwa ogwira ntchito kufika pa anthu 1 ndipo adapambana mphoto zingapo pakampaniyo. Ndizofunikira kudziwa kuti Gulu la Gray, pamodzi ndi Myhren mwiniwake, adapambana mphoto za 000 za Lions pachikondwerero chapachaka cha Cannes Lions chaka chino.
Oyang'anira Grey Group atamva kuti Myhren asiya maudindo awo posachedwa, CEO Jim Heekin ndi CEO waku North America a Michael Houston adatumiza kalata ku dipatimenti iliyonse mukampani ikufotokoza mwachidule zonse zomwe Myhren wachita, zomwe akwaniritsa, malingaliro ake ndi zolimbikitsa zake, kunena kuti zikuyenera. zikomo kwambiri kuchokera kwa aliyense amene anali ndi mwayi wogwira naye ntchito.
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Myhren nayenso ali ndi mphotho zambiri komanso mphindi zosangalatsa zomwe zidakankhira chidaliro chake ndi luso lake patsogolo. Anaphatikizidwa pamndandanda wa Fortune wa "40 under 40", adapeza malo olemekezeka pamndandanda wa anthu opanga kwambiri a Fast Company, komanso adatenga nawo gawo pazokambirana ziwiri za TED.
Mwa mtundu wake, Myhren anali wolemekezeka kwambiri. Adweek adamufotokoza ngati "chizindikiro chapadziko lonse lapansi chothandizira kulimbikitsa Grey Gulu pamwamba". Woyang'anira zopanga zamakampani otsatsa Droga5 Ted Royer, CEO wa FCB Global Carter Murray ndi ena ambiri sanasiye mawu owolowa manja.
Mbiri yake sinali yozikidwa pakupanga zotsatsa ndi kampeni. Kuyambira pachiyambi, iye anali mtolankhani ndipo anayamba masewera kulemba mu The Providence Journal. Monga momwe Myhren mwiniwake adanenera, udindowu udampatsa masomphenya omveka bwino komanso malingaliro amomwe angayendetsere ntchito yake yotsatsa, popeza adayenera kuthana ndi nthawi yayitali yomwe iyenera kukwaniritsidwa.
Inunso anali kuchita nawo kujambula ndipo pamene sanafune kupanga chinachake, adakwera pa skis kapena kutenga basketball, yomwe adazolowera kwambiri ndikusewera ku Occidental College ku Los Angeles, kumene, mwachitsanzo, Barack Obama adaphunzira. Chikondi chake kwa Japan sichingakanidwenso - amalankhula Chijapani bwino ndipo adakumana ndi mkazi wake wam'tsogolo ku Tokyo.
Tor Myhren adzakhala m'modzi mwa oyang'anira ofunikira a Apple kuyambira 2016, ndipo ndizotheka kuti pakapita nthawi tidzawona zosintha zina kuchokera pazotsatsa zotsatsa, komanso kuchokera pamalingaliro aukadaulo wolumikizana ndi njira zatsopano zotsatsa. Iye mosakayikira umunthu amene kale akwaniritsa chinachake mu dziko, choncho ali ndi ufulu kusuntha mu kampani ngati Apple.
