Libor Kubín Patha chaka kuchokera pamene Steve Jobs anamwalira. Masomphenya apocalyptic a chiwonongeko cha anthu a Cupertino sanakwaniritsidwebe. Apple sikuwonetsa kutsika panobe ndipo ikupitilizabe kubweretsa zatsopano ndi mapulogalamu ngati pa lamba wotumizira. Komabe, pali mawu omwe Jobs sakanatha…
Jobs analakwitsa wolowa m'malo mwake
Ntchito zimalamulira antchito ake ndi mayanjano ndi nkhonya yachitsulo. Sanasankhe Scott Forstall yemwe anali mphekesera ngati wolowa m'malo mwake. Chisankhocho chinagwera pa Tim Cook, yemwe wadziwonetsa yekha poyimira CEO wodwala. Sanawonekere ngati director ku Apple, koma wakhala akugwira ntchito ku kampaniyi kwa zaka zopitilira 14. Chifukwa chake Jobs anali ndi nthawi yokwanira "yokhudza" wolowa m'malo mwake ndikumupatsa chidziwitso choyang'anira bungwe lalikulu chotere. Koma Cook amatsutsidwa pazinthu zambiri: ndi wofewa kwambiri kwa antchito, sangathe kuwonetsa bwino ngati Jobs, ndi wonyenga pang'ono, amangoganizira za phindu la kampani, si wamasomphenya, amamvera makasitomala. , amamvetsera kwa eni ake masheya ndipo ngakhale kuwapatsa zopindula... Zosankha zonse za wotsogolera panopa zimayesedwa pa zomwe zinayambitsa. Izi zimapangitsa kukhala malo osavomerezeka. Cook sangakhale kope la Ntchito, Apple imatsogolera molingana ndi zisankho zake, zomwe zimakhalanso ndi zotsatira zake.
Ntchito sizingapereke malipiro
Pamene Jobs adachotsedwa ku Apple, adagulitsa magawo ake onse pakampani. Kupatula mmodzi. Izi zidamupangitsa kuti azipita kumisonkhano ya board ndikubwereranso ku utsogoleri. Nthawi yomaliza kulipidwa zopindula zinali mu 1995, m'zaka zotsatira kampaniyo inali yofiira. M'kupita kwa nthawi, pamene Apple idachitanso phindu, ndalama zoposa $ 98 biliyoni zinali zitasonkhanitsidwa muakaunti ya kampaniyo.
Ntchito zinali zotsutsana ndi zochitika zilizonse ndi eni ake ndi kulipira ndalama. Komano, Cook adatsimikizira Marichi kuti, kutsatira mgwirizano ndi bungwe la oyang'anira, omwe ali ndi masheya adzalandira zopindula zawo kwa nthawi yoyamba m'zaka 17. Nditha kuganiza za zotheka ziwiri zongopeka, momwe ngakhale pansi pa utsogoleri wa Jobs, zobweza kuchokera kumagawo zitha kulipidwa - msonkhano waukulu wa omwe ali ndi masheya kapena bungwe la oyang'anira atha kukakamiza kugawanika ngakhale kuti wowongolerayo sanavomereze.
Ntchito sizingapepese konse
Kumbukirani kukhazikitsidwa kwa iPhone 4? Atangoyamba kugulitsa, nkhani ya "Antennagate" inayamba. Mfundo inali yakuti ngati "mwagwira foni molakwika" panali kutayika kwakukulu kwa chizindikiro. Mapangidwe olakwika a tinyanga ndiwo adayambitsa vutoli. Chifukwa mapangidwe adayikidwa patsogolo kuposa magwiridwe antchito. Apple idachita msonkhano wa atolankhani wodabwitsa. Mwachiwonekere atanyansidwa, Jobs anafotokoza momwe vutolo linalili, kupepesa, ndikupatsa makasitomala okhumudwa mlandu waulere wotetezera kapena kubweza ndalama. Ichi ndi chitsanzo cha m'mabuku a kulankhulana pamavuto. Jobs adamvera upangiri ndi malingaliro a mnzake wakale komanso wakale wakale wotsatsa Regis McKenna. Chisokonezocho chinatsatiridwa ndi "kuchoka" kwa Mark Papermaster, wamkulu wachiwiri kwa pulezidenti wa chitukuko cha hardware. Ntchito zimaponya phulusa pamutu pa mapu amakono a Apple, koma sindikutsimikiza kuti angavomereze mpikisanowo.
Ntchito sizingachotse Forstall
Mawu awa ndi abodza kotheratu. Ntchito sizinatenge zopukutira, zinali zosasinthika komanso kuyenda pamwamba pa mitembo. Anatha kuiwala za abwenzi ake omwe adamuthandiza kupanga Apple pogawa magawo ogwira ntchito. Amadziwikanso ndi mawu ake akuti: "Ngati simubwera kuntchito Loweruka, musavutike kupita Lamlungu." Panthawi yomwe amabwerera ku kampaniyi, antchito anali ndi mantha kukwera chikepe ndi Jobs moody kuopa kuti "...angakhale alibe ntchito chitseko chisanatsegulidwe." Milandu iyi idachitika, koma kawirikawiri.
Steve Jobs ndi Scott Forstall anali ndi ubwenzi, koma ngati panali zovuta zambiri kuchokera kwa gulu la akuluakulu akuluakulu ndi ogawana nawo, mutu wa chitukuko cha iOS akanachotsedwa. Kuwongolera ndi kutsogolera gulu lomwe limawononga mphamvu zake pakuchita chiwembu ndikupikisana ndizovuta. Ubale pakati pa utsogoleri wamkati unali wovuta kwambiri. Ngati Forstall, Ive ndi Mansfield anakumana pamsonkhano wantchito, Cook ayenera kuti analipo. Ntchito zitha kuchita mwanzeru ngati CEO wapano. Kulibwino kutaya Forstall kusiyana ndi kutaya mlengi wodziwika bwino wamakampani Ivo komanso wopanga zida zotsogola Mansfield.
Ntchito sizimamvera zofuna za makasitomala
Jobs wakhala akunena mobwerezabwereza kuti munda wamapiritsi uli kunja kwa chidwi cha kampani ya zipatso. Mawu oterowo anali njira yake yanthawi zonse yonyenga thupi ndi kusokoneza mpikisano. IPad inayambitsidwa pa January 27, 2010. Apple inapanga msika watsopano wopindulitsa ndi chipangizo ichi, chomwe phindu lina linayamba kuyenda. Jobs anakana kuthekera kopanga mtundu wocheperako wa iPad ndipo anapereka zifukwa zingapo. "Mapiritsi a mainchesi asanu ndi awiri ali kwinakwake: aakulu kwambiri kuti asapikisane ndi mafoni a m'manja komanso ochepa kwambiri kuti asapikisane ndi iPad." Zaka ziwiri zapita kuyambira kukhazikitsidwa kwa iPad yoyamba, ndipo taonani, Apple yayambitsa iPad mini. Chifukwa cha kulengedwa kwa chitsanzo ichi ndi chophweka: ndi chinachake mu kukula pakati pa iPhone ndi iPad. Cholinga chake chidzakhala kuchotsa mapiritsi ena omwe akupikisana nawo monga Kindle, Nexus kapena Galaxy ndikulamulira gawo lamsika lomwe laperekedwa.
Malinga ndi Jobs, kukula koyenera kwa skrini ya foni kunali 3,5 ″. Chifukwa cha izi, mutha kugwiritsa ntchito iPhone ndi chala chimodzi. Mu 2010 iye ananena kuti: "Palibe amene adzagule mafoni akuluakulu okhala ndi mainchesi anayi kapena kupitilira apo." Ndiye chifukwa chiyani mtundu waposachedwa wa iPhone 4 ″? 24% ya anthu omwe ali ndi chidwi adagula mafoni akuluakulu. Ngakhale kuti chaka chimodzi chapanga zatsopano, sikophweka kubwera ndi mtundu watsopano wa foni chaka chilichonse chomwe chidzakakamiza ogula kuti alowe m'zikwama zawo. Mpikisano wam'manja nthawi zonse "ukuwonjezera" mafoni ake, kotero Apple adabwera ndi yankho la Solomonic. Anangowonjezera kutalika kwa foni. Makasitomala adadya yekha ndipo foni idakhalabe. Ngati Jobs akanakhala pa siteji pa kukhazikitsidwa kwa iPhone 5, akadapeza zifukwa zingapo zomwe adasinthira ndikuyamika chiwonetsero chotambasulidwa kumwamba.
Nthawi ya Post-Jobs
Mfundo zina zotsimikiziridwa (monga chitukuko cha zipangizo zatsopano) ndi chikhalidwe cha kampani zidzapitirizabe kusungidwa ngakhale Jobs atamwalira. Koma sizotheka nthawi zonse kumamatira mwachimbulimbuli ku maphunziro akale ndi malamulo. Cook amadziwa zomwe akuchita ndipo tsopano ali ndi mwayi wapadera woyambitsanso kampaniyo ndi zinthu zonse ngakhale pamtengo wazinthu zosavomerezeka. Komabe, ndikofunikira kukhazikitsa zofunikira zomveka bwino komanso chitsogozo cha chitukuko china. OS X, iOS ndi mapulogalamu ena amafunika kuyeretsedwa, kuchotsa madipoziti a ballast, kugwirizanitsa (momwe kungathekere) kulamulira kwa ogwiritsa ntchito ndi maonekedwe. Pagawo la hardware, Apple iyenera kusankha ngati, kapena ayi, ikadali ndi chidwi ndi akatswiri ambiri. Kuyimirira ndi kusatsimikizika m'derali kumapangitsa ogwiritsa ntchito okhulupirika kupeza mayankho opikisana.
Zosankha zomwe ziyenera kuchitika m'tsogolomu zidzakhala zowawa, koma zimatha kupuma mphamvu zambiri zopatsa moyo mu Apple.
Nkhani yabwino
Kodi mumadziwa kulemba nkhani yanuyanu, kapena mumangomasulira chilichonse movutikira (ngakhale movutikira)?
M'malo mwake, ndikuvomereza, koma mapu ndi Siri sakanamasulidwa osamalizidwa ndi adi Jobs
konse. Nkhani yabwino, ndizochititsa manyazi kuti sizinachokere m'mutu mwanu, ndimafuna kukutamandani kale, koma zikomo.
Nkhani yabwino yokhala ndi mikangano yabwino. *chakulu_chakulu*
"Zaka ziwiri zidadutsa ndipo taonani, Apple adayambitsa iPad mini."
1 chaka chapita :)
Sindikanalimba mtima m'makhothi amenewo. Funso ndilakuti ngati iPhone yotsatira idzakhala "yokwezeka" kapena "kupukutidwa" kapena ngati padzakhala kukula kwa 2.
ngati mudakali ndi magwero ena a Libor, ndingaonjezere zopereka ndi zina 5000,- ngati mmodzi wa amunawo alemba nkhani yabwinoko ndi dzanja lake!
Zolembedwa mwabwino kwambiri! Ndikufuna kulandira kwambiri nkhani iliyonse yokhudza kukolola maapulo pamasamba awa. Dzinali limasonyeza kale kuti chikhalidwe ichi chilipo, koma chomwe chimasiyanitsa ndi chiyani, ndi chiyani chomwe chingatheke m'tsogolomu? Zikomo
Jobs sangawerenge nkhaniyi :-)
Poyamba, ndi molawirira kwambiri kuti muganizire ngati Apple ikutsika. Pokhapokha Apple ikachoka popanda zidziwitso kuchokera kwa Steve iyamba kukhala yofunika.
Nkhani yabwino, kwambiri
Nkhani yabwino kwambiri! Zikomo. :)
ingakonde "mac cube", mwachitsanzo, MacMini yotsika mtengo, pambuyo pake, ndi gudumu lachidziwitso chabe, ndi nthawi yochepa kwambiri pamene mac mini inatha zaka 5, zomwe zilipo. (mapulogalamu)
Nkhani yabwino kwambiri, zikomo chifukwa chake… :)
Ndikuganiza kuti ipad mini sichingavutitse Jobs kwambiri, koma angaganize kuti ilibe ratin. iPad, iPod, iPhone, chirichonse ndi installment. Ndipo mwadzidzidzi, ndi iPad-mini popanda kulembetsa. Simungathe kuziwonera!
Nkhani yabwino, ndikufuna ndikufunseni, kodi mumagwirizana ndi magazini ya superapple? Ndangosindikizanso nkhani yomweyi m'kope laposachedwa :-)