Filip Novotny Apple lero potsiriza mwalamulo zatsimikiziridwa, zomwe zakhala zikuganiziridwa kwa milungu ingapo. Kupeza kwa Beats kukuchitikadi, ndipo sikungokhudza mahedifoni akuda ndi ofiira. Malinga ndi Tim Cook, kampani yaku California ili ndi chidwi kwambiri ndi ntchito yotsatsira ya Beats Music.
Ngakhale kuti anthu ambiri amangoganiza za mzere wodziwika bwino wa mahedifoni okhudzana ndi mtundu wa Beats, kwa Tim Cook chowonjezera cha mafashoni ichi chimangotanthauza gawo limodzi lazithunzi zazikulu kwambiri. Malinga ndi Cook, kupeza si njira yokhayo yopititsira patsogolo malo omwe alipo pogulitsa mahedifoni kapena kupanga mtunduwo kukhala wowoneka bwino, koma mwayi wapadera wokhala ndi zopindulitsa zanthawi yayitali. "Pamodzi titha kupanga zinthu zingapo zomwe sitingathe kuchita tokha," adatero mkulu wa Apple v kukambirana kwa seva Makhalidwe.
Chofunika kwambiri ndi ubale wapadera ndi nyimbo zomwe makampani onsewa adagawana nawo kwa zaka zambiri. “Nyimbo ndi gawo lofunika kwambiri pa moyo wathu komanso chikhalidwe chathu,” akulemba motero Cook v makalata antchito. "Tinayamba ndikugulitsa ma Mac kwa oimba, koma lero tikubweretsanso nyimbo kwa ogwiritsa ntchito mamiliyoni ambiri," mkulu wa Apple akukumbukira sitolo yopambana ya iTunes, yomwe tsopano ikhoza kuwonjezeredwa ndi ntchito yapamwamba yotsatsira.
Alibe kalikonse koma kuyamika nsanja iyi. Cook sanazengereze kuyimbira Beats Music ntchito yoyamba yolembetsa yomwe imayendetsedwa ndendende momwe amawonera. Amavomereza kuti gulu la Eddy Cuo litha kupanga ntchito yotere palokha, koma kupeza izi kupangitsa kuti Apple alowe mdziko losamutsa nyimbo mosavuta.
Oyambitsa Beats okha, Jimmy Iovine ndi Dr. Dre omwe ali amaganiziridwa kwa pamwamba pa makampani oimba amakono. "Ku Beats, adatha kuphatikiza ukadaulo ndi chikhalidwe cha anthu. Kupeza uku kumatibweretsera anthu aluso kwambiri, omwe simumawawona tsiku lililonse, "anatero Tim Cook.
Ndipo ngakhale sizikuwoneka ngati poyamba, mabwana awiri a Beats akuwoneka kuti akugwirizana bwino ndi chikhalidwe cha Apple. Pamene masabata atatu apitawo, Dr. Dre adalankhula mwaulemu kwambiri za kampani yaku California kwa mnzake kanema, lero adziletsa kwambiri. Banja la Dre-Iovine likuzolowera chinsinsi cha Apple ndipo akukana kuwulula zomwe zabisika kumbuyo kwa zomwe zanenedwa za mapulojekiti atsopano. “M’malo oimba nyimbo mumatha kuyimbira munthu wina nyimbo yanu koma saikopera. M'dziko laukadaulo, mumawonetsa wina malingaliro anu ndipo amakuberani," akuwonjezera Iovine, yemwe posachedwa asamukira ku Apple ndi mnzake.
