Ondrej Holzman Apple ndiyotseguka kuposa kale, CEO Tim Cook adatsimikizira atayambitsa zatsopano sabata yatha. Kumbali imodzi, pochita nawo maola awiri oyankhulana ndi mtolankhani wodziwika wa ku America Charlie Rose, ndipo kumbali ina, chifukwa chakuti panthawi yofunsa mafunsowa adatsimikizira kuti Apple ikutsegula zambiri. Zambiri.
Anagwira ntchito pa wotchi ya Apple kwa zaka zitatu
PBS idawonetsa gawo loyamba la zoyankhulana zowulula kwambiri zomwe bwana wa Apple adaperekapo ndi Tim Cook kumapeto kwa sabata yatha, ndipo akufuna kuwonetsa gawo lachiwiri Lolemba usiku. Komabe, mu ola loyamba, mfundo zingapo zosangalatsa zinawululidwa. Kukambitsiranaku kunakhudza mitu yosiyanasiyana, kuyambira Steve Jobs kupita ku Beats, IBM ndi mpikisano, ndithudi, ma iPhones atsopano ndi Apple Watch.
Tim Cook adatsimikizira kuti Apple Watch inali zaka zitatu ikugwira ntchito, ndipo chimodzi mwa zifukwa zomwe Apple adaganiza zowonetsera miyezi ingapo isanagulitsidwe chifukwa cha omanga. "Tidachita izi kuti opanga akhale ndi nthawi yowapangira mapulogalamu," Cook adawulula, ndikuwonjezera kuti Twitter ndi Facebook, mwachitsanzo, akugwira kale ntchito zawo, ndipo aliyense akayika manja awo pa WatchKit yatsopano, aliyense azitha kupanga mapulogalamu a Apple Watch.
Nthawi yomweyo, Cook adawulula za Apple Watch kuti imatha kusewera nyimbo ndi mutu wa Bluetooth. Komabe, Apple ilibe mahedifoni opanda zingwe, choncho funso limakhalabe ngati lidzabwera ndi yankho lake mkati mwa miyezi isanu ndi umodzi, kapena ngati lidzalimbikitsa malonda a Beats.
Panthawi imodzimodziyo, Apple Watch inali chinthu chomwe chimaganiziridwa kuti chidzayambitsidwa ndi Apple, koma palibe chomwe chimadziwika ponena za mawonekedwe ake. Apple idakwanitsa kusunga chitukuko cha chipangizo chake chovala mwachinsinsi, ndipo Tim Cook adavomereza Charlie Rose kuti Apple ikugwira ntchito pazinthu zina zambiri zomwe palibe amene akudziwa. “Pali zinthu zomwe akupanga zomwe palibe amene akudziwa. Inde, zomwe sizinakambidwebe, "atero Cook, koma monga momwe amayembekezeredwa anakana kunena zachindunji.
Tikupitirizabe kuchita chidwi kwambiri ndi wailesi yakanema
Komabe, sitidzawona zinthu zonsezi. "Timayesa ndikupanga zinthu zambiri mkati. Zina zidzakhala zabwino kwambiri za Apple, zina tidzayimitsa, "adatero Cook, ndipo adanenanso za kukula kwa Apple, komwe kwakulitsidwa kwambiri, makamaka ndi ma iPhones atsopano ndi Apple Watch, yomwe idzatulutsidwa m'mitundu yambiri. "Mukatenga chilichonse chomwe Apple imapanga, chidzakwanira patebuloli," abwana a Apple adalongosola, ndikuzindikira kuti opikisana nawo ambiri amayang'ana kwambiri kutulutsa zinthu zambiri momwe angathere, pomwe Apple, ngakhale ili ndi zinthu zambiri, imangopanga mtunduwo. wa zida zomwe amadziwa kuti angachite bwino kwambiri.
Mwachidule, Cook sanakane kuti chimodzi mwazinthu zamtsogolo chingakhale TV. "Wailesi yakanema ndi amodzi mwamalo omwe timawakonda kwambiri," Cook adayankha, koma adawonjezeranso kuti si malo okhawo omwe Apple akuyang'ana, chifukwa chake zidzatengera komwe angasankhe. Koma kwa Cook, makampani apawailesi yakanema adakakamira kwinakwake m'ma 70 ndipo sanapite kulikonse kuyambira pamenepo.
Charlie Rose nayenso sanachitire mwina koma kufunsa chomwe chinali kumbuyo kwakuti Apple idasintha malingaliro ake za kukula kwa ma iPhones ndikutulutsa awiri atsopano okhala ndi diagonal yayikulu. Malingana ndi Cook, komabe, chifukwa chake sichinali Samsung, monga mpikisano waukulu, yemwe wakhala kale ndi mafoni amtundu wofanana omwe amaperekedwa kwa zaka zingapo. "Tikadatha kupanga iPhone yayikulu zaka zingapo zapitazo. Koma sikunali kupanga foni yaikulu. Zinali zokhuza kupanga foni yabwinoko mwanjira iliyonse. ”
Ndinakhulupilira kuti Steve apita
Mwinamwake wowona mtima kwambiri, pamene sanafunikire kusamala kwambiri pa zomwe ananena, Cook analankhula za Steve Jobs. Adawulula muzoyankhulana kuti sanaganizepo kuti Jobs angachoke posachedwa. “Ndinaona kuti Steve ali bwino. Nthawi zonse ndimaganiza kuti zikhala pamodzi, "adatero wolowa m'malo mwa Jobs, ndikuwonjezera kuti adadabwa pomwe Jobs adamuyitana mu Ogasiti 2011 kumuuza kuti akufuna kuti akhale wamkulu wamkulu. Ngakhale kuti awiriwa anali atakambirana kale za nkhaniyi kangapo, Cook sankayembekezera kuti zidzachitika posachedwa. Kuphatikiza apo, adayembekezera kuti Steve Jobs akhalabe wapampando kwa nthawi yayitali ndikupitilizabe kugwira ntchito limodzi ndi Cook.
Poyankhulana mwatsatanetsatane, Cook adalankhulanso za kupeza Beats, mgwirizano ndi IBM, kuba kwa data kuchokera ku iCloud ndi mtundu wa gulu lomwe akumanga ku Apple. Mutha kuwona gawo lathunthu lazoyankhulana muvidiyo ili pansipa.
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Ndimawoneka kuti ndimawerenga zinthu ngati izi kangapo pachaka. Cook wakhala "wokondwa ndi zinthu zatsopano zosintha zomwe sanganene chilichonse" mwina kuyambira pomwe adalanda. Ndipo chinthu chatsopano m'zaka zitatu izi, kupatula mapiritsi akucheperachepera komanso mafoni akukulirakulira, ndi wotchi yotsika mtengo komanso chotengera cha phulusa.
Zogulitsa zomwe palibe amene adaziganizirabe? Tili ndi nthawi yochuluka, chifukwa padzakhala zongopeka kwa chaka chimodzi kapena ziwiri tisanasindikizidwe.