Michal Marek Magazini olosera inapatsa Apple udindo wachisanu ndi chinayi motsatizana pamndandanda wamakampani otchuka kwambiri padziko lonse lapansi. Mwina potsatira mphothoyi, wamkulu wa Apple Tim Cook adalankhula ndi atolankhani ake. Chotsatira chake ndi kuyankhulana kosangalatsa kwambiri, komwe n'zotheka kuwerenga za momwe Cook amaonera zotsatira za ndalama za kampani, zomwe malinga ndi otsutsa ambiri ndi osakhutiritsa, za galimoto ndi njira yonse ya kampani yopanga zatsopano, komanso za kampasi yatsopano, yomwe. akhoza kuyamba kugwira ntchito pafupifupi chaka chimodzi .
Ponena za kutsutsidwa kwa Apple kutsatira zotsatira zaposachedwa zachuma, Tim Cook, omwe kampani yake idagulitsa ma iPhones 74 miliyoni ndikuyika phindu la $ 18 biliyoni, amakhala bata. “Ndili bwino kunyalanyaza phokoso. Ndimadzifunsabe, kodi tikuchita zoyenera? Kodi tikukhalabe panjira? Kodi timayang'ana kwambiri kupanga zinthu zabwino kwambiri zomwe zimalemeretsa miyoyo ya anthu mwanjira ina? Ndipo timachita zinthu zonsezi. Anthu amakonda zinthu zathu. Makasitomala amakhutitsidwa. Ndipo ndi zomwe zimatiyendetsa. "
Bwana wa Apple akudziwanso kuti Apple imadutsa m'njira zina ndikuganiza kuti izi ndizofunikira komanso zopindulitsa kwa kampaniyo mwanjira yapadera. Ngakhale munthawi yakuchita bwino, Apple imangokhalira kuyika ndalama pazatsopano, ndipo zinthu zabwino kwambiri zimatha kubwera nthawi zomwe sizili bwino kwa Apple panthawiyo. Monga Cook adakumbukira, izi sizingakhale zachilendo tikaganizira mbiri ya kampaniyo.
[su_pullquote align="kumanja"]Timapeza zinthu zatsopano. Ndi gawo la chikhalidwe chathu cha chidwi.[/su_pullquote]Cook adafunsidwanso za momwe Apple amapezera. Sizinali kale kwambiri kuti Apple idapanga ndalama kuchokera pamakompyuta a Mac okha, pomwe pano ndi chinthu chochepa kwambiri pazachuma. Masiku ano, magawo awiri pa atatu a ndalama za kampaniyo amachokera ku iPhone, ndipo ngati itasiya kuchita bwino, zikhoza kutanthauza kupwetekedwa kwakukulu kwa Apple pansi pa zomwe zikuchitika. Ndiye, kodi Tim Cook amaganizapo za momwe chiŵerengero choyenera cha phindu kuchokera m'magulu amtundu uliwonse chiyenera kuwoneka ngati chizoloŵezi chokhazikika?
Ku funso ili, Cook adayankha yankho lenileni. "Momwe ndimawonera ndikuti cholinga chathu ndikupanga zinthu zabwino kwambiri. (…) Zotsatira za kuyesayesa kumeneku ndikuti tili ndi zida zogwirira ntchito biliyoni. Tikuwonjezera ntchito zatsopano zomwe makasitomala akufuna kwa ife, ndipo kuchuluka kwenikweni kwamakampani ogulitsa ntchito kudafika $ 9 biliyoni kotala lapitali. "
Monga kuyembekezera, atolankhani ochokera olosera analinso ndi chidwi ndi zochitika za Apple pamakampani opanga magalimoto. Mndandanda wautali wa akatswiri ochokera kumakampani osiyanasiyana amagalimoto apadziko lonse lapansi omwe Apple yagwiritsa ntchito posachedwa akupezeka kuti muwerenge pa Wikipedia. Komabe, ndi zochepa zomwe zimadziwika pa zomwe kampaniyo ikukonzekera, ndipo chifukwa chomwe anthu amagulira antchitowa amakhalabe obisika.
"Chabwino kwambiri chogwira ntchito pano ndikuti ndife anthu okonda chidwi. Timapeza matekinoloje ndipo timapeza zinthu. Nthawi zonse timaganizira momwe Apple ingapangire zinthu zabwino zomwe anthu amakonda komanso zomwe zimawathandiza kuchita zinazake. Monga mukudziwira, sitimayang'ana kwambiri magulu ambiri m'gululi. (…) Timatsutsana pazinthu zambiri ndipo timachita zochepa kwambiri. ”
Pokhudzana ndi izi, funso limakhalapo, apa Apple angakwanitse kugwiritsa ntchito ndalama zambiri pazinthu zomwe zidzatha mu kabati osati kufika padziko lapansi. Kampani ya Cook imatha kulipira zinthu ngati izi potengera ndalama zake, koma chowonadi ndichakuti nthawi zambiri sichitero.
"Timapeza zinthu zatsopano m'magulu a anthu, ndipo ndi gawo la chikhalidwe chathu chofuna kudziwa zambiri. Chimodzi mwa kufufuza kwathu kwaukadaulo ndi kusankha koyenera ndikuyandikira kwambiri kotero kuti timawona njira zogwiritsira ntchito. Sitinakhalepo zokhala oyamba, koma za kukhala opambana. Chifukwa chake tikupeza zinthu zambiri zosiyanasiyana komanso matekinoloje osiyanasiyana. (…) Koma tikangoyamba kugwiritsa ntchito ndalama zambiri (mwachitsanzo, pakupanga ndi zida), timakakamizika kutero."
Kupanga galimoto kungakhale chinthu chosiyana kwambiri ndi Apple m'njira zambiri kuposa zomwe idachitapo kale. Chifukwa chake funso lomveka ndilakuti Apple ikuganiza zokhala ndi wopanga mapangano kuti apange magalimoto. Ngakhale kuti njirayi ndi yofala kwambiri pamagetsi ogula, opanga magalimoto samagwira ntchito motere. Komabe, Tim Cook sawona chifukwa chomwe sichikanatheka kupita mbali iyi komanso chifukwa chake luso siliyenera kukhala yankho labwino kwambiri pamagalimoto.
"Inde, sindingatero," adatero Cook, atafunsidwa ngati angatsimikizire kuti Apple ikuyesera kupanga galimoto kutengera akatswiri ambiri omwe adalemba ganyu. Chifukwa chake sizotsimikizika konse ngati kutha kwa zoyesayesa za "magalimoto" za chimphona cha California kudzakhaladi galimoto yotero.
Pomaliza, zokambiranazo zidatembenukiranso ku kampasi yamtsogolo ya Apple yomwe ikumangidwa. Malinga ndi a Cook, kutsegulidwa kwa likulu latsopanoli kungachitike kumayambiriro kwa chaka chamawa, ndipo bwana wa Apple akukhulupirira kuti nyumba yatsopanoyi ingathe kulimbikitsa antchito omwe panopa amwazikana m'nyumba zambiri zazing'ono. Kampaniyo ikukambanso za kutchula nyumbayo, ndipo zikuwoneka kuti Apple idzalemekeza kukumbukira Steve Jobs ndi nyumbayo. Kampaniyo ikulankhulanso ndi Laurene Powell Jobs, mkazi wamasiye wa Steve Jobs, za njira yabwino yoperekera ulemu kwa woyambitsa wake.
Hmm Cook analankhula za galimotoyo ponena kuti sanena kalikonse…. monga ziyenera kusiyidwa…. :-)
Iye sananenenso kanthu. Mutu wankhani sukugwirizana ndi zomwe zili. Zonse ndi bodza chabe za momwe anthu amakondera zinthu zawo.
Ku funso lopusa... Mumayembekezera kuti anena chiyani? Zokonzekera zaka ziwiri zikubwerazi?
Sindisamala kuti TC akunama, zomwe amachita nthawi zonse ndipo sindimuimba mlandu. Ndimadzudzula wolemba nkhaniyo polemba TC, adalankhula za galimotoyo, pomwe sananene chilichonse chokhudza galimotoyo ndi mawu ambiri okhudza umisiri wosiyanasiyana. Zimandikumbutsa kwambiri za ma tabloids, komwe amakopa owerenga ku mitu yankhani ndipo zotsatira zake zimakhala ng'ombe mu mawonekedwe abodza. Ndikhala pa boulevard, zomwe ndimapewa, koma zimandivuta kuti ndizigwiritsa ntchito pano, chifukwa ndimawona kuti sitolo ya apulo ndi seva yabwino kwambiri yokhala ndi chidziwitso kuchokera kudziko la apulo. Ndikumvetsetsa kuti mwachitsanzo mutu wakuti "Tim Cook adalankhula za mayendedwe ndi cholinga cha Apple m'malo ambiri" mwina sichingagulitse bwino.
Ndimalemekeza ntchito za akonzi achichepere ndipo ndikudziwa momwe zimavutira kulemba nkhani, koma nthawi zina zotsatira za ulemuwu zimakhala kuti mkonzi wamkulu atenge masiku awiri ndikufotokozera aliyense mbali yaukadaulo. zikulembedwa apa. Zowona komanso zowona, kapena tabloid ndi ng'ombe zambiri?