Ondrej Holzman Tim Cook, uyu ndiye munthu yemwe tsopano ali pamutu wa chimphona chamakono chamakono - Apple. Adalowa m'malo mwa woyambitsa Apple Steve Jobs ngati CEO, ndiye ziyembekezo zabwino kwambiri zili patsogolo pake. Tim Cook si Steve Jobs watsopano, koma Apple iyenera kukhalabe m'manja mwabwino ...
Ngakhale Jobs amayamikiridwa chifukwa chanzeru ndi masomphenya ake, Tim Cook ndiye munthu kumbuyo yemwe kampaniyo sinathe kugwira ntchito. Amasamalira katundu, kutumiza mwachangu zinthu, komanso phindu lalikulu kwambiri. Kuonjezera apo, adatsogolera kale Apple kwa nthawi yochepa kangapo, choncho amakhala pampando wapamwamba kwambiri ndi chidziwitso chamtengo wapatali.
Ngakhale kuti magawo a Apple adagwa pambuyo polengeza za kuchoka kwa Jobs, katswiri Eric Bleeker akuwona momwe zinthu zilili bwino pakampani ya apulo. "Muyenera kuganiza za utsogoleri wapamwamba wa Apple ngati triumvirate," opines Bleeker, yemwe akunena zomwe Cook alibe muzatsopano ndi mapangidwe, amapanga utsogoleri ndi ntchito. "Cook ndiye ubongo womwe umagwira ntchito yonseyi, Jonathan Ive amasamalira kapangidwe kake ndipo pali Phil Schiller yemwe amasamalira malonda. Cook adzakhala mtsogoleri, koma adzadalira kwambiri anzakewa. Ayesera kale mgwirizano kangapo, ziwathandiza, " Bleeker anawonjezera.
Ndipo ntchito ya mutu watsopano wa Apple ikuwoneka bwanji?
Tim Cook pamaso pa Apple
Cook adabadwa pa Novembara 1, 1960, ku Robertsdale, Alabama kwa wogwira ntchito m'sitima komanso wopanga nyumba. Mu 1982, adalandira BSc mu Industrial Engineering kuchokera ku Auburn University ndipo adasiya kugwira ntchito ku IBM kwa zaka 12. Panthawiyi, adapitilizabe kuphunzira, ndikulandira MBA kuchokera ku yunivesite ya Duke mu 1988.
Ku IBM, Cook adawonetsa kudzipereka kwake pantchito, nthawi ina adadzipereka kutumikira pa Khrisimasi ndi Chaka Chatsopano kuti angomaliza kulemba zonse. Bwana wake ku IBM panthawiyo, Richard Daugherty, adanena za Cook kuti maganizo ake ndi khalidwe lake zinamupangitsa kukhala wosangalala kugwira naye ntchito.
Atachoka ku IBM mu 1994, Cook adalowa nawo Intelligent Electronics, komwe adagwira ntchito yogulitsa makompyuta ndipo pamapeto pake adakhala wamkulu wa opareshoni (COO). Kenako, dipatimentiyo itagulitsidwa kwa Ingram Micro mu 1997, anagwira ntchito ku Compaq kwa theka la chaka. Kenako, mu 1998, Steve Jobs adamuwona ndikumubweretsa ku Apple.
Tim Cook ndi Apple
Tim Cook adayamba ntchito yake ku Apple ngati Wachiwiri kwa Purezidenti wa Worldwide Operations. Anali ndi ofesi pafupi ndi Steve Jobs. Nthawi yomweyo adapeza mgwirizano ndi mafakitale akunja kotero kuti Apple safunikiranso kupanga zigawo zake. Anayambitsa mwambo wokhwima pa kayendetsedwe ka katundu ndipo adagwira ntchito yofunikira pakubwezeretsanso kampani yonse panthawiyo.
Cook ndi mtsogoleri wosawoneka koma wokhoza kuseri kwa ziwonetsero, amayang'anira kupezeka kwa zigawo zonse ndikulumikizana ndi opanga kuti apereke magawo anthawi yake komanso olondola a Macs, iPods, iPhones ndi iPads omwe akufunika kwambiri. Choncho zonse ziyenera kuikidwa nthawi yake moyenera, apo ayi pali vuto. Zikadapanda Cook, sizikanagwira ntchito.
Patapita nthawi, Cook anayamba kutenga maudindo ochulukirapo ku Apple, kukhala mtsogoleri wa malonda, chithandizo cha makasitomala, kuyambira 2004 anali mtsogoleri wa magawano a Mac, ndipo mu 2007 adalandira udindo wa COO, i.e. za ntchito, zomwe adazichita mpaka posachedwapa.
Zinali zokumana nazo izi komanso udindo womwe Cook anali nawo zomwe mwina zidathandizira kwambiri chifukwa chake adasankhidwa kuti alowe m'malo mwa Steve Jobs, koma kwa yemwe adayambitsa Apple, nthawi zitatu zomwe Cook adamuyimilira mwina zinali zotsimikiza.
Nthawi yoyamba idachitika mu 2004, pomwe Cook adayimilira pa Apple kwa miyezi iwiri pomwe Jobs akuchira ku opaleshoni ya khansa ya kapamba. Mu 2009, Cook adatsogolera colossus yomwe ikukula nthawi zonse kwa miyezi ingapo pambuyo poika chiwindi cha Jobs, ndipo nthawi yomaliza yomwe njonda yokhala ndi turtleneck siginecha, ma jeans a buluu ndi ma sneaker adapempha kuti apite kuchipatala chaka chino. Apanso, Cook anapatsidwa mphamvu zoyendetsera ntchito za tsiku ndi tsiku. Komabe, adalandira udindo wa CEO dzulo lokha.
Koma kubwerera kumtima wa nkhaniyi - mu nthawi zitatu izi, Cook adapeza zambiri zamtengo wapatali zopitirira chaka chimodzi potsogolera kampani yaikulu yotereyi, ndipo tsopano akukumana ndi ntchito yolowa m'malo mwa Steve Jobs, sakulowa m'malo osadziwika. ndipo amadziwa zomwe angadalire. Panthawi imodzimodziyo, sakanatha kulingalira mphindi ino m'mbuyomo. Posachedwapa adauza magazini ya Fortune kuti:
"Tabwerani, m'malo mwa Steve? Iye sangalowe m'malo ... Anthu ayenera kumvetsetsa zimenezo. Ndikutha kumuwona Steve ataima pano ali ndi zaka za m'ma 70 ali ndi imvi, ndikakhala nditapuma pantchito.
Tim Cook ndikulankhula pagulu
Mosiyana ndi Steve Jobs, Jony Ive kapena Scott Forstall, Tim Cook si wotchuka kwambiri ndipo anthu samamudziwa bwino. Pamawu ofunikira a Apple, ena nthawi zambiri amapatsidwa patsogolo, Cook amawonekera pafupipafupi polengeza zotsatira zachuma. Pa iwo, kumbali ina, anali ndi mwayi wogawana malingaliro ake ndi anthu. Nthawi ina adafunsidwa ngati Apple iyenera kutsitsa mitengo kuti ipange phindu lochulukirapo, pomwe adayankha kuti m'malo mwake ntchito ya Apple ndikupangitsa makasitomala kulipira zambiri pazogulitsa zabwino kwambiri. Apple imangopanga zinthu zomwe anthu amafuna ndipo safuna mtengo wotsika.
Komabe, m'chaka chatha, Cook adawonekera katatu pa siteji, kusonyeza kuti Apple akufuna kusonyeza zambiri za iye kwa omvera. Nthawi yoyamba inali pothetsa "Antennagate" yodziwika bwino, kachiwiri adafotokoza mwachidule momwe makompyuta a Mac akuchitira pazochitika za Back to the Mac mu Okutobala, ndipo nthawi yomaliza analipo pakulengeza za kuyambika kwa malonda a iPhone. 4 ku Verizon operator.
Tim Cook ndi kudzipereka kwake pantchito
Tim Cook si Steve Jobs watsopano, Apple sichidzatsogolera mofanana ndi woyambitsa wake, ngakhale kuti mfundozo zidzakhala zofanana. Cook ndi Jobs ndi umunthu wosiyana kwambiri, koma ali ndi malingaliro ofanana kwambiri a ntchito yawo. Onse amatengeka ndi iye ndipo nthawi yomweyo amafuna kwambiri, iwo eni komanso malo ozungulira.
Komabe, mosiyana ndi Jobs, Cook ndi munthu wabata, wamanyazi komanso wodekha yemwe samakweza mawu. Komabe, ali ndi ntchito zazikulu zomwe amafunikira ndipo wolimbikira ntchito mwina ndiye kufotokozera koyenera kwa iye. Akuti anayamba kugwira ntchito hafu pasiti 5 koloko m’mawa ndipo ankaimbabe mafoni Lamlungu usiku kuti akonzekere misonkhano ya Lolemba.
Chifukwa cha manyazi ake, palibe zambiri zomwe zimadziwika ponena za moyo wa Cook wazaka 50 kunja kwa ntchito. Komabe, mosiyana ndi Jobs, suti yomwe amakonda kwambiri si turtleneck yakuda.
