Tsekani malonda

Pasanathe mwezi umodzi, chinthu chatsopano chomwe chikuyembekezeka kuchokera ku Apple chikhala pamsika - The Watch. Choyambirira chomwe chidapangidwa kwathunthu pansi pa ndodo ya CEO wapano Tim Cook, yemwe akukhulupirira kuti iyi ikhala wotchi yoyamba yomwe ingakhale yofunika kwambiri.

Mtsogoleri wa kampani ya California se iye anali kuyankhula mu zokambirana zambiri za Fast Company osati za Apple Watch zokha, komanso adakumbukira za Steve Jobs ndi cholowa chake ndikukambirana za likulu latsopano la kampaniyo. Kuyankhulana kumachitidwa ndi Rick Tetzeli ndi Brent Schlender, olemba buku lomwe likuyembekezeredwa Kukhala Steve Jobs.

Wotchi yoyamba yamakono yamakono

Kwa Ulonda, Apple idayenera kupanga mawonekedwe atsopano, chifukwa zomwe zidagwira ntchito mpaka pano pa Mac, iPhone kapena iPad sizingagwiritsidwe ntchito pachiwonetsero chaching'ono chogona pa dzanja. “Pali zinthu zambiri zomwe zakhala zikugwiritsidwa ntchito kwa zaka zambiri. Osatulutsa china chake mpaka chitakonzeka. Khalani ndi chipiriro kuti muchite bwino. Ndipo ndi zomwe zinachitika kwa ife ndi wotchiyo. Sife oyamba, "Cook akuzindikira.

Komabe, iyi si malo osadziwika a Apple. Iye sanali woyamba kubwera ndi MP3 player, iye sanali woyamba kubwera ndi foni yamakono kapena tabuleti. "Koma mwina tinali ndi foni yoyamba yamakono yamakono ndipo tidzakhala ndi wotchi yoyamba yamakono yamakono - yoyamba yomwe ili yofunika," mkulu wa kampaniyo samabisa chidaliro chake asanayambe kukhazikitsidwa kwa mankhwala atsopano.

[chitapo kanthu = "quote"]Palibe chosintha chomwe tidachita chomwe chidanenedweratu kuti chidzapambana nthawi yomweyo.[/do]

Komabe, ngakhale Cook samakana kuyerekezera mmene wotchiyo idzapambanire. Apple itatulutsa iPod, palibe amene adakhulupirira kuti zinthu zikuyenda bwino. Cholinga chinakhazikitsidwa pa iPhone: 1 peresenti ya msika, mafoni 10 miliyoni m'chaka choyamba. Apple ilibe zolinga zokhazikitsidwa ndi Watch, makamaka osati mwalamulo.

"Sitinakhazikitse manambala a wotchi. Wotchi imafunikira iPhone 5, 6 kapena 6 Plus kuti igwire ntchito, ndiye kuti ndizochepa. Koma ndikuganiza kuti achita bwino, "aneneratu Cook, yemwe amagwiritsa ntchito Apple Watch tsiku lililonse ndipo, malinga ndi iye, sangayerekezenso kugwira ntchito popanda izo.

Nthawi zambiri, pankhani ya mawotchi anzeru atsopano, akuti anthu sadziwa chifukwa chake ayenera kufunira chida choterocho poyamba. Chifukwa chiyani mukufuna wotchi yomwe imawononga ndalama zosachepera 10, koma zochulukirapo? "Inde, koma anthu sanazindikire ndi iPod poyamba, ndipo iwo sanazindikire ndi iPhone mwina. IPad idatsutsidwa kwambiri," akukumbukira Cook.

“Kunena zoona, sindikuganiza kuti chilichonse chosintha zinthu chomwe tachita chinanenedweratu kuti chidzapambana nthawi yomweyo. Pokhapokha m'mbuyo momwe anthu adawona kufunika kwake. Mwina wotchiyo ilandilidwa chimodzimodzi, "adawonjezera bwana wa Apple.

Tinasintha pansi pa Ntchito, tikusintha tsopano

Asanafike Apple Watch, kupanikizika sikuli pa kampani yonse, komanso makamaka pa munthu wa Tim Cook. Chiyambireni Steve Jobs, ichi ndi chinthu choyamba chomwe adayambitsa kampaniyo mwachiwonekere sanalowererepo. Komabe, iye anali ndi chisonkhezero chachikulu pa iye, kupyolera mu malingaliro ake ndi makhalidwe ake, monga momwe bwenzi lake lapamtima Cook akufotokozera.

"Steve ankaona kuti anthu ambiri amakhala m'kabokosi kakang'ono ndipo amaganiza kuti sangasinthe kapena kusintha kwambiri. Ndikuganiza kuti anganene kuti moyo wocheperako. Ndipo kuposa wina aliyense amene ndakumana naye, Steve sanavomereze zimenezo,” akukumbukira motero Cook. "Anaphunzitsa aliyense wa mameneja ake apamwamba kukana nzeru imeneyi. Mukatha kutero m’pamene mungasinthe zinthu.”

[chitapo kanthu = "quote"]Ndikuganiza kuti zikhalidwe siziyenera kusintha.[/do]

Masiku ano, Apple ndi kampani yamtengo wapatali kwambiri padziko lonse lapansi, mwamwambo imaphwanya mbiri polengeza zopeza kotala ndipo ili ndi ndalama zoposa 180 biliyoni. Komabe, Tim Cook akukhulupirira kuti sikuti zonse ndi "kuchita zambiri."

"Pali chinthu ichi, pafupifupi matenda, m'dziko lamatekinoloje pomwe tanthauzo lachipambano likufanana ndi ziwerengero zazikulu zomwe zingatheke. Kodi mudadina zingati, muli ndi ogwiritsa ntchito angati, ndi zinthu zingati zomwe mudagulitsa? Aliyense akuwoneka kuti akufuna manambala apamwamba. Steve sanatengeke ndi izi. Anayang'ana kwambiri kupanga zabwino kwambiri, "atero a Cook, ndikuwonjezera kuti iyi ikadali mawu akampani, ngakhale zimasintha pakapita nthawi.

“Timasintha tsiku lililonse. Tinasintha tsiku lililonse anali pano ndipo tikusintha tsiku lililonse popeza wapita. Koma mfundo zazikuluzikulu zimakhalabe zofanana ndi zomwe zinali mu 1998, monga momwe zinalili mu 2005 komanso monga momwe zinaliri mu 2010. m'malingaliro ake chinthu china chofunikira cha Apple.

"Padzakhala zochitika tikamanena zinazake ndipo m'zaka ziwiri tidzakhala ndi malingaliro osiyana pankhaniyi. Ndipotu, tikhoza kunena chinachake tsopano ndikuwona mosiyana mu sabata. Ife tiribe vuto ndi zimenezo. Ndibwino kuti tilimbike mtima kuvomereza, "adatero Tim Cook.

Mukhoza kuwerenga zokambirana zonse ndi iye pa webusaitiyi Fast Company apa. Magazini yomweyi inatulutsanso zitsanzo zambiri za m’bukuli Kukhala Steve Jobs, yomwe imatuluka sabata yamawa ndipo ikuwonedwa ngati buku labwino kwambiri la Apple pano. M'nkhaniyi, Tim Cook akulankhulanso za Steve Jobs ndi momwe anakana chiwindi chake. Mutha kupeza chitsanzo cha bukuli mu Chingerezi apa.

Chitsime: Fast Company
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