Tsekani malonda

Kutsatira dzulo zotsatira zachuma chilengezo chimene Apple anasonyeza kuti mu kotala wachinayi ndalama 2014 anali ndalama zoposa $42 biliyoni ndi phindu ukonde wa $8,5 biliyoni, Tim Cook anayankha Investor mafunso ndi kuwulula mfundo zosangalatsa pa msonkhano kuitana .

Apple ikutha nthawi yopanga ma iPhones atsopano

M'gawo lapitalo, Apple idagulitsa ma iPhones opitilira 39 miliyoni, 12 peresenti kuposa gawo lachitatu, kuwonjezeka kwa chaka ndi 16 peresenti. Tim Cook adanena kuti kukhazikitsidwa kwa iPhone 6 ndi 6 Plus kunali kofulumira kwambiri komwe Apple adachitapo, komanso nthawi yomweyo yopambana kwambiri. "Timagulitsa zonse zomwe timapanga," adabwereza kangapo.

Cook analibe yankho lachindunji ku funso ngati Apple adawerengera molondola chidwi chamitundu iliyonse. Malingana ndi iye, n'zovuta kulingalira kuti ndi iPhone (ngati yaikulu kapena yaying'ono) yomwe ili ndi chidwi kwambiri pamene Apple nthawi yomweyo amagulitsa zidutswa zonse zopangidwa. “Sindinayambe ndamva bwino chonchi nditayambitsa malonda. Mwina ndiye njira yabwino yofotokozera mwachidule, "adatero.

Kugulitsa kwamphamvu kwa Mac

Ngati mankhwala aliwonse adawala kotala lapitalo, anali Macs. Ma PC 5,5 miliyoni omwe agulitsidwa akuyimira kuwonjezeka kwa 25 peresenti pa gawo lachitatu, kuwonjezeka kwa chaka ndi 21 peresenti. "Inali gawo labwino kwambiri la Macs, zabwino kwambiri kuposa kale lonse. Zotsatira zake ndi gawo lathu lalikulu kwambiri pamsika kuyambira 1995, ”adadzitamandira Cook.

Malinga ndi mkulu wamkulu, nyengo yobwerera kusukulu idathandiza kwambiri, pamene ophunzira adagula makompyuta atsopano pazochitika zabwino. "Ndimanyadira kwambiri. Kukhala ndi 21 peresenti ya msika womwe ukuchepa; Palibe chabwinoko."

Ma iPads amatha kugwa

Mosiyana ndi kupambana kwakukulu kwa Mac ndi iPads. Zogulitsa zawo zidagwera kotala lachitatu motsatizana, pomwe ma iPads 12,3 miliyoni adagulitsidwa m'gawo laposachedwa kwambiri (kutsika ndi 7% kuchokera kotala lapitalo, kutsika ndi 13% pachaka). Komabe, Tim Cook sakuda nkhawa ndi vutoli. "Ndikudziwa kuti pali ndemanga zolakwika pano, koma ndikuziwona mwanjira ina," Cook adayamba kufotokoza.

Apple idakwanitsa kugulitsa ma iPads 237 miliyoni pazaka zinayi zokha. "Ndizowirikiza kawiri ma iPhones omwe adagulitsidwa m'zaka zinayi zoyambirira," wamkulu wa Apple adakumbukira. M'miyezi 12 yapitayi, Apple idagulitsa ma iPads 68 miliyoni, chifukwa chachuma chonse cha 2013 idagulitsa 71 miliyoni, zomwe sizitsika kwambiri. "Ndimaona ngati kutsika pang'onopang'ono osati vuto lalikulu. Koma tikufuna kupitiriza kukula. Sitikonda manambala olakwika pankhani izi. "

Cook sakuganiza kuti msika wa piritsi uyeneranso kukhuta. M'mayiko asanu ndi limodzi omwe amapeza ndalama zambiri ku Apple, anthu ambiri adagula iPad kwa nthawi yoyamba. Zambiri zimachokera kumapeto kwa kotala ya June. M'mayiko awa, anthu ogula iPad yawo yoyamba amaimira 50 mpaka 70 peresenti. Simungapeze manambala amenewo ngati msika udadzaza, malinga ndi Cook. "Tikuwona anthu akusunga ma iPads nthawi yayitali kuposa ma iPhones. Popeza tangotsala zaka zinayi kuti tigwire ntchitoyi, sitikudziwa kuti anthu angasankhe njira zotani zotsitsimula. Ndizovuta kulingalira, "Cook anafotokoza.

Apple saopa kudya anthu

Zogulitsa zina za Apple zitha kukhalanso kumbuyo kwa ma iPads, pamene anthu, mwachitsanzo, amapita ku Mac kapena iPhone yatsopano m'malo mwa iPad. “Zikuoneka kuti kuphana kwa zinthu zimenezi kukuchitika. Ine ndikutsimikiza ena kuyang'ana pa Mac ndi iPad ndi kusankha Mac. Ndilibe kafukufuku wotsimikizira izi, koma ndikutha kuziwona kuchokera pamawerengero. Ndipo mwa njira, sindisamala konse, "adatero Cook, ndipo alibe nazo ntchito ngati anthu asankha iPhone 6 Plus yayikulu m'malo mwa iPad, yomwe ili ndi chophimba chaching'ono cha mainchesi awiri okha.

"Ndikukhulupirira kuti anthu ena adzayang'ana iPad ndi iPhone ndikusankha iPhone, ndipo inenso ndilibe vuto," adatsimikizira CEO wa kampani yomwe chofunika kwambiri ndi chakuti anthu azigula zinthu zake. pamapeto pake zilibe kanthu, zomwe amafikira.

Titha kuyembekezera zinthu zazikulu zambiri kuchokera ku Apple

Apple sakonda kuyankhula za tsogolo lawo, kwenikweni silimalankhula za iwo nkomwe. Komabe, mwamwambo, wina amafunsabe zomwe kampaniyo ikuchita panthawi ya msonkhano. Gene Munster wa Piper Jaffray adadabwa kuti osunga ndalama omwe tsopano akuwona Apple ngati kampani yopanga zinthu angayembekezere kuchokera ku Apple ndi zomwe ayenera kuyang'ana. Cook anali wolankhula modabwitsa.

“Onani zomwe tapanga ndi zomwe tayambitsa. (…) Koma chofunika kwambiri kuposa zinthu zonsezi ndikuyang'ana luso lomwe lili mkati mwa kampaniyi. Ndikuganiza kuti ndi kampani yokhayo padziko lapansi yomwe ili ndi mphamvu yophatikizira hardware, mapulogalamu ndi mautumiki apamwamba kwambiri. Izi zokha zimalola Apple kugwira ntchito m'malo osiyanasiyana, ndipo vuto ndikusankha zomwe muyenera kuyang'ana komanso zomwe osayang'ana. Nthawi zonse timakhala ndi malingaliro ochulukirapo kuposa zida zogwirira ntchito, ”adayankha Cook.

“Ndikufuna tione zimene tinakambirana mlungu watha. Zinthu monga Kupitiliza komanso mukamagwiritsa ntchito malingaliro anu ndikuganizira momwe zimakhalira, palibe kampani ina yomwe ingachite izi. Apple ndi imodzi yokha. Ndikuganiza kuti ndizofunikira kwambiri kuti izi zikupita patsogolo ndipo ogwiritsa ntchito akukhala m'malo okhala ndi zida zambiri. Ndikufuna kuyang'ana luso, luso komanso chidwi cha kampaniyi. Injini yopangira zinthu sinakhale yamphamvu. "

Apple Pay ngati chiwonetsero chapamwamba cha luso la Apple

Koma Tim Cook sanachitidwe ndi yankho la Gene Munster. Anapitiliza ndi Apple Pay. "Apple Pay ndi Apple yachikale, imatenga china chake chachikale pomwe aliyense amangoyang'ana chilichonse kupatula kasitomala ndikuyika kasitomala pachimake pazidziwitso ndikupanga china chake chokongola. Monga wogulitsa ndalama, ndimayang'ana zinthu izi ndikumva bwino, "adamaliza Cook.

Adafunsidwanso pamsonkhanowu ngati akuwona Apple Pay ngati bizinesi yosiyana kapena chinthu chomwe chidzagulitsa ma iPhones ambiri. Malinga ndi Cook, sizinthu chabe, koma monga App Store, ikamakula, Apple imapanga ndalama zambiri. Popanga Apple Pay, malinga ndi Cook, kampaniyo idangoyang'ana kwambiri pazachitetezo chachikulu chomwe chimafuna kuthana nazo, monga kusatolera deta iliyonse kuchokera kwa ogwiritsa ntchito. "Pochita izi, tikuganiza kuti tigulitsa zida zambiri chifukwa tikuganiza kuti ndizo wakupha. "

"Sitilola kuti kasitomala azilipira kuti atipindule, sitilola wogulitsa kuti azilipira kuti atipindule, koma pali mawu ena azamalonda omwe amagwirizana pakati pa Apple ndi mabanki," Cook adawulula, koma adawonjezera kuti Apple alibe. akukonzekera kuwulula. Apple sidzanena phindu la Apple Pay padera, koma liziphatikiza pazotsatira zachuma zamtsogolo pakati pa mamiliyoni omwe apangidwa kale ndi iTunes.

Chitsime: Macworld
Photo: Jason Snell
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