Tsekani malonda

Kunja, zonse zinkawoneka ngati kale, kampani ya Apple inkayenda ngati ndodo ngakhale atachoka kwa abambo ake Steve Jobs, akugulitsa ma iPhones mamiliyoni ambiri padziko lonse lapansi ndikuwonjezera madola mabiliyoni angapo m'nkhokwe zake kotala lililonse. Komabe, Tim Cook, wolowa m'malo wa wowona masomphenya mochedwa komanso woyambitsa mnzake wa Apple, adakumana ndi zovuta zazikulu. Ambiri amakayikira kuti akhoza kuloŵa m’malo mwa munthu amene anasintha dziko kangapo m’zaka khumi zokha. Ndipo ziyenera kunenedwa kuti mpaka pano, woyambitsa wamkulu Cook adapereka malo kwa okayikira. Koma 2014 ikhoza kukhala chaka chomwe mtsogoleri wa kampani yamtengo wapatali kwambiri padziko lapansi akugunda patebulo ndi zochita zake ndikuwonetsa kuti nayenso akhoza kutsogolera Apple komanso kuti nayenso akhoza kubweretsa zatsopano zosintha.

Mu Ogasiti, pakhala zaka zitatu kuchokera pomwe Tim Cook adalowa m'malo mwa Steve Jobs ngati CEO wa Apple. Ndi nthawi yochuluka yomwe Steve Jobs ankafuna nthawi zambiri pambuyo pa zaka chikwi kuti apereke lingaliro lake losintha dziko lomwe linasintha chirichonse. Kaya inali iPod mu 2001, iTunes Store mu 2003, iPhone mu 2007, kapena iPad mu 2010, Steve Jobs sanali loboti yomwe inatulutsa chinthu chimodzi chosintha pambuyo pa nthawi yochepa. Chilichonse chinali ndi nthawi yake, dongosolo, zonse zinkaganiziridwa bwino, ndipo chifukwa cha Ntchito, Apple inafika pampando wongoganizira za dziko laukadaulo.

Anthu ambiri amaiwala, kapena makamaka amafuna kuiwala, nthawi yofunikira yomwe ngakhale katswiri woteroyo, ngakhale kuti alibe cholakwika, amafunikira. M’pomveka kuti, kuyambira tsiku loyamba limene analandira udindo wake watsopano, Tim Cook sakanatha kupeŵa kuyerekezera ndi bwana wake wanthaŵi yaitali ndi bwenzi lake panthaŵi imodzi. Ngakhale kuti Jobs mwiniwakeyo adamulangiza kuti achite mogwirizana ndi malingaliro ake abwino komanso kuti asayang'ane mmbuyo zomwe Steve Jobs angachite, sizinalepheretse malirime oipa. Panali kupsyinjika kwakukulu kwa Cook kuyambira pachiyambi, ndipo aliyense ankayembekezera nthawi yomwe adzabweretse chinthu chachikulu chatsopano. Monga momwe Jobs adachitira zaka khumi zapitazi. Omaliza - kuwononga Cook - adatha kuyambitsa ambiri a iwo nthawi yomwe adatsuka zaka zingati zomwe adafunikira kuti achite, ndipo anthu amangofuna zambiri.

[chitapo kanthu = "quote"]2014 iyenera kukhala chaka cha Tim Cook.[/do]

Komabe, Tim Cook anali kutenga nthawi yake. Patatha chaka chimodzi pambuyo pa imfa ya Steve Jobs, adatha kuwonetsa chipangizo chatsopano kudziko lonse lapansi, iPad ya m'badwo wachitatu yomwe ikuyembekezeka, ndipo izi zidakhalanso zovuta kwa onse okayikira. Nkhani zofunika kwambiri, zomwe Cook akanatsekereza aliyense, sizinabwerenso m'miyezi yotsatira. Masiku ano, Cook wazaka 53 akhoza kukhala womasuka. Zogulitsazo mpaka pano zakhala zikuyenda bwino kwambiri, ndipo kuchokera pakuwona ndalama ndi malo pamsika, Cook anali wofunikira. M'malo mwake, adakonza zowononga zazikulu mkati mwa kampaniyo, zomwe zidakonzekera kuphulika komwe kunatsatira. Ndipo kuphulika kumeneku sikukutanthauza kanthu koma zinthu zosintha zomwe anthu amafunikira ndi akatswiri.

Ngakhale kuti akuluakulu a Apple amakana kulankhula za kusintha kwa kampani yolemekezeka, amakonda kulankhula za chisinthiko chomwe chinakakamizika kuchoka kwa Steve Jobs, koma Tim Cook adalowererapo m'mabungwe akuluakulu ndi ogwira ntchito m'njira yofunikira. Steve Jobs sanali wamasomphenya chabe, komanso wolimbikira mwamphamvu, wangwiro yemwe ankafuna kukhala ndi chirichonse pansi pa ulamuliro, ndi zomwe sizinali zogwirizana ndi malingaliro ake, sanachite mantha kuziwonetsa, nthawi zambiri momveka bwino, kaya ndi wogwira ntchito wamba. kapena mmodzi wa anzake apamtima. Apa tikuwona kusiyana kwakukulu pakati pa Jobs ndi Cook. Wotsirizira, mosiyana ndi woyamba, ali munthu wachete wofunitsitsa kumvetsera ndi kufikira chigwirizano ngati akuona kuti chiri chinthu choyenera kuchita. Pamene Job anasankha zochita, ena anafunika kuyesetsa kwambiri kusintha maganizo ake. Kuphatikiza apo, nthawi zambiri amalephera. Cook ndi wosiyana. Chinthu chachiwiri chofunikira ndichakuti iye si wamasomphenya ngati Steve Jobs. Kupatula apo, sitingapeze wachiwiri wotere pakampani ina iliyonse pakadali pano.

Ichi ndichifukwa chake Tim Cook adayamba kupanga gulu lolumikizana mozungulira iye atangotenga udindo wa Apple, wokhala ndi malingaliro akulu omwe akukhala m'mipando ya likulu la Cupertino. Chifukwa chake, atatha chaka ali muudindo, adathamangitsa Scott Forstall, mpaka nthawiyo munthu wofunikira kwambiri ku Apple. Koma sanagwirizane ndi filosofi yatsopano ya Cook, yomwe inkamveka bwino: gulu logwira ntchito bwino lomwe silingadalire nkhani imodzi, koma lidzathandizana wina ndi mzake ndikubweretsa malingaliro osintha pamodzi. Kupanda kutero, sikungatheke m'malo mwa Steve Jobs, ndipo dongosolo la Cook likuwonetsa bwino momwe utsogoleri wamkati wakampaniyo ukuwonekera. Pambuyo pa Steve Jobs, kupatula Cook, Musketeers anayi okha adatsalira mmenemo kuchokera kwa mamembala khumi oyambirira. Kwa omwe alibe chidwi, zosintha zosasangalatsa, koma kwa Tim Cook, nkhani zofunika kwambiri. Anatha kukonzanso ntchito ya Apple m'chifaniziro chake mkati mwa zaka zitatu, pamene adatenga malangizo a Jobs pamutu pake, ndipo tsopano ali wokonzeka kusonyeza dziko lapansi yemwe akadali woyambitsa wamkulu pano. Osachepera chirichonse chimasonyeza kuti mpaka pano. 2014 ikuyenera kukhala chaka cha Tim Cook, koma tidikirira mpaka kugwa ndipo mwina ngakhale nyengo yozizira kuti tiwone ngati izi zikhaladi choncho.

Zizindikiro zoyamba zomwe ulosiwu ukuwonetseredwa zitha kuwoneka kale mu June, pomwe Apple idapereka mitundu yatsopano yamakina ake ogwiritsira ntchito makompyuta ndi zida zam'manja pamsonkhano wawo wapachaka wopanga ndikuchita bwino. Akatswiri opanga ma Apple adatha kupanga zosintha ziwiri zazikulu kwambiri zamakina ogwiritsira ntchito mchaka chimodzi, ndipo kuphatikiza apo, adawonetsa opanga zatsopano zingapo zomwe palibe amene amayembekeza ndipo anali, titero, zowonjezera, ngakhale palibe amene angayerekeze kuwatchula. Ntchito yotchuka ""Chinthu chimodzi". Komabe, Tim Cook adawonetsa momwe gulu lomwe adapanga ku Apple limatha komanso koposa zonse. Mpaka pano, Apple yakhala ikuyang'ana kwambiri pa dongosolo limodzi kapena lina chaka chilichonse, tsopano Cook adatha kugwirizanitsa ndikuwongolera ntchito zamagulu osiyanasiyana kotero kuti sizingatheke kuti zinthu zosasangalatsa monga 2007 zibwere.

[chita zochita=”citation”]Nthaka yakonzedwa bwino. Ingotengani gawo lomaliza.[/do]

Ndipamene Apple adakakamizika kuchedwetsa kutulutsidwa kwa OS X Leopard opareting'i sisitimu ndi theka la chaka. Chifukwa? Kukula kwa iPhone kunatenga zinthu zambiri kuchokera kwa opanga Leopard kotero kuti analibe nthawi yopangira mbali zingapo nthawi imodzi. Tsopano ku Apple, amatha kupanga bwino osati machitidwe awiri okha nthawi imodzi, komanso zidutswa zingapo zachitsulo nthawi imodzi, mwachitsanzo, iPhones, iPads ndi ena. Ngakhale kuti gawo loyamba la mawuwa latsimikiziridwa kale, chimphona cha California sichinatitsimikizire zachiwiri. Komabe, chilichonse chikuwonetsa kuti theka lachiwiri la chaka lidzadzazidwa ndi zipolopolo za apulo.

Tikuyembekezera mtundu watsopano wa iPhone, mwina awiri, ma iPads atsopano, akhoza kukhala makompyuta, koma zomwe aliyense akuwona kwa miyezi ingapo tsopano ndi gulu lazinthu zatsopano. IWatch yopeka, ngati mungatero. Tim Cook ndi anzake akhala akuyesa mankhwala osinthika omwe angagwirizane ndi Steve Jobs kwa zaka ziwiri zabwino, ndipo wapita mpaka pano mu malonjezo ake kuti ngati sapereka mankhwala omwe kwenikweni palibe amene akudziwa kalikonse. pafupifupi ndithu, mpaka kumapeto kwa chaka chino, palibe amene adzangomukhulupirira. Nthaka yakonzedwa mwangwiro kwa izo. Muyenera kungotenga sitepe imodzi yomaliza. Apple yalemba ganyu nkhope zambiri zatsopano pazinthu zake zongopeka kotero kuti maofesi ndi masitudiyo atha kumangidwa mosavuta. Kuchulukana kwaubongo, mitu yanzeru komanso mainjiniya odziwa ntchito ndi ambiri ku Cupertino.

Kwa Cook, ndi pano kapena ayi. Kumuweruza pakatha chaka chimodzi kapena ziwiri kudzakhala kusaona bwino, koma tsopano wadzikumba dzenje kotero kuti ngati salidzaza ndi ziyembekezo zake pakutha kwa chaka, akhoza kugweramo movutikira. Komabe, ziyenera kudziwidwa kuti uku sikungakhale kutha kwa Apple. Ndizinthu zomwe kampaniyo ili nayo, ingakhalepo kwa nthawi yayitali ngakhale popanda zatsopano, zosintha.

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