TCL Europe imasindikiza zotsatira za kafukufuku: Momwe owonera TV adzawonera zochitika za mpira zomwe zikuyembekezeka mu 2022

Cholengeza munkhani: Mtundu wa TCL, womwe ndi m'modzi mwa osewera otsogola padziko lonse lapansi pawailesi yakanema padziko lonse lapansi, adachita kafukufuku woyimira woyimira mayiko akulu aku Europe masewerawa omwe akuyembekezeredwa kwa nthawi yayitali, omwe amawonetsa momwe anthu aziwonera ndikuwonera chikondwerero cha mpira chomwe chikubwera. Kafukufukuyu adachitika mogwirizana ndi kampaniyo Consumer Science & Analytics (CSA) ndikuphatikizanso omwe anafunsidwa kuchokera kumayiko monga France, Great Britain, Germany, Poland ndi Spain. Kafukufukuyu adawonetsa kuti ngakhale pali kusiyana kwina m'misika (makamaka chifukwa cha kusiyana kwa chikhalidwe), chidwi cha masewerawa komanso chikhumbo chokhala pamaso pa okondedwa ndizo zomwe zimapangitsa kuti anthu aziwonera masewera a mpira.

• 61% ya omwe adafunsidwa akufuna kuwonera masewera a mpira omwe akubwera. Awa ndiwokonda kwambiri osewera mpira, omwe amawoneranso machesi (83% yaiwo) ngakhale timu yawo yadziko itachotsedwa pampikisano.
• Pafupifupi munthu mmodzi mwa anthu atatu alionse amene anafunsidwa, kuonera mpira wa pa TV ndi nthawi imene amasangalala ndi okondedwa awo. 1% ya aku Europe akuti aziwonera machesi kunyumba, pa TV yawo.
• Ngati sikutheka kuwonera masewerawa pa TV, 60% ya omwe adafunsidwa amalingalira zowonera pa foni yam'manja.
• 8% ya omwe adafunsidwa akufuna kugula TV yatsopano pamwambo wodabwitsawu

Anthu a ku Ulaya amaonera masewera a mpira mwachidwi

Kafukufukuyu adawonetsa kuti omwe adafunsidwa amawonetsa chidwi chachikulu pamasewera a mpira ndipo 7 mwa 10 aliwonse amawonera mpira wapadziko lonse lapansi. 15% amawoneranso masewera onse apadziko lonse lapansi. 61% ya omwe adafunsidwa adzawonera masewera apamwamba kwambiri a mpira mu 2022, zomwe zikuwonetsa kuti mpira ukadali masewera ofunikira. Ambiri ku Poland (73%), Spain (71%) ndi Great Britain (68%).

Zina mwazifukwa zazikulu zowonera masewera a mpira ndi thandizo la timu ya dziko (50%) komanso chidwi chamasewera (35%). Pafupifupi munthu m'modzi mwa asanu mwa omwe adafunsidwa (18%) aziwonera masewera a mpira chifukwa m'modzi mwa osewera otchuka adzakhala m'gulu la osewera.

Chofunikira ndichakuti ambiri (83%) apitilizabe kuwonera masewero a mpira ngakhale timu ya dziko lawo itatsitsidwa. Chiwerengero chachikulu kwambiri chili ku Poland (88%). Kumbali ina, omwe adafunsidwa kuchokera kumayiko ngati Germany kapena France amasiya chidwi ndi mpira ngati timu yawo yatsitsidwa. Zikatero, 19% yokha ya omwe adafunsidwa ku Germany ndi 17% ku France ndi omwe angapitirize kuwunika.

Zikafika pakulosera wopambana, anthu aku Spain amakhulupirira kwambiri timu yawo (51% amakhulupirira kuti gulu lawo lingapambane ndipo pamlingo wa 1 mpaka 10 amayesa mwayi weniweni ngati asanu ndi awiri). Kumbali inayi, ambiri a Britons (73%), French (66%), Germany (66%) ndi Poles (61%) ali ndi chikhulupiriro chochepa mu timu yawo kuti apambane onse ndikuyesa mwayi wopambana ngati zisanu ndi chimodzi. pamlingo woyambira 1 mpaka 10.

Chikhumbo chogawana nawo masewerawa chimakhalabe chinthu chofunikira kwambiri pakuwonera masewera a mpira

Ambiri omwe adafunsidwa (85%) amawonera mpira ndi munthu wina, monga mnzake (43%), achibale (40%) kapena abwenzi (39%). Zotsatira zake, 86% ya anthu aku Europe omwe adafunsidwa aziwonera masewero a mpira omwe akubwera pawailesi yakanema kwawo.

Kafukufukuyu adavumbula kusiyana kwa chikhalidwe. Anthu aku Britain (30%) ndi aku Spain (28%) akuganiza zowonera masewerawa m'malo odyera kapena malo odyera ngati sakuwonera kunyumba, pomwe aku Germany (35%) ndi aku France (34%) aziwonera masewerawa. TV pa mmodzi wa anzawo '.

Osaphonya bwanji machesi amodzi

Oposa 60% ya omwe adafunsidwa sakufuna kuphonya masewerawa kapena gawo lake, ndipo ngati sangathe kuwonera pa TV, amagwiritsa ntchito foni yawo yam'manja. A French (51%) ndi a British (50%) adzakonda foni yamakono, Poles (50%) ndi Spanish (42%) adzagwiritsa ntchito makompyuta, ndipo Ajeremani (38%) adzagwiritsa ntchito piritsi.

Sangalalani ndi machesi mokwanira

Masewera a mpira amathanso kukhala cholinga chogulira TV yatsopano. TV yatsopano idzaonetsetsa kuti mukuchita bwino. 8% ya omwe adafunsidwa amagawana malingaliro awa, mpaka 10% ku Spain. Ambiri omwe adafunsidwa omwe akufuna kuyika ndalama pachida chatsopano akufunafuna mtundu waukulu wa TV komanso mawonekedwe abwinoko (48%). Ku France, amakonda matekinoloje atsopano (41% poyerekeza ndi pan-European avareji ya 32%) ndipo anthu aku Spain amakonda kulumikizana ndi zinthu zanzeru (42% poyerekeza ndi pan-European avareji ya 32%).

“Pokhala ndi osewera olimbikira pafupifupi mabiliyoni awiri padziko lonse lapansi, mpira ndiye masewera otchuka kwambiri. Monga momwe zatsimikizidwira ndi kafukufuku womwe tidachita ndi CSA, machesi ampira omwe akubwera adzapereka mwayi wogawana chisangalalo ndi nthawi yamasewera ndi okondedwa. Izi zikugwirizana kwambiri ndi mtundu wa TCL. Sitimayesetsa kupanga zinthu zopangidwa ndiukadaulo wapamwamba kwambiri pamitengo yotsika mtengo komanso nthawi yomweyo kupereka zatsopano kwa ogwiritsa ntchito, komanso tikufuna kulimbikitsa zapadera pamoyo watsiku ndi tsiku. Tikuwonerera mwachidwi masewero a timu iliyonse ndipo tithandiza makamaka osewera a timu yathu TCL team of ambassadors. Gululi limaphatikizapo osewera ngati Rodrygo, Raphaël Varane, Pedri ndi Phil Foden. Zabwino zonse kwa magulu onse omwe akupikisana nawo. Wopambana apambana! ” akuti Frédéric Langin, Wachiwiri kwa Purezidenti Sales and Marketing, TCL Electronics Europe.

Za kafukufuku wopangidwa ndi kampaniyo CSA

Kafukufukuyu adachitika m'mayiko otsatirawa: France, Great Britain, Germany, Spain ndi Poland pa zitsanzo zosankhidwa za anthu 1 omwe anafunsidwa m'dziko lililonse. Kuyimilira kunatsimikiziridwa ndi kulemera molingana ndi izi: jenda, zaka, ntchito ndi dera lomwe akukhala. Zotsatira zonse zasinthidwa ku chiwerengero cha anthu m'dziko lililonse. Kafukufukuyu adachitika pa intaneti pakati pa Okutobala 005 ndi 20, 26.