Tsekani malonda

Apple ikulowa mumsika wotsatsa nyimbo mochedwa kwambiri, kapena ikuyenera kulowa m'chilimwe chino. Pali osewera okhazikika ngati Spotify kapena Rdio, kotero Cupertino ayenera kudziwa momwe angakokere makasitomala. Chinsinsi chakuchita bwino chikuyenera kukhala chokhazikika kuchokera kwa ojambula ngati Taylor Swift.

Malinga ndi Bloomberg kale Apple chifukwa cha ntchito yake yatsopano yosinthira nyimbo, yomwe iyenera kumangidwa pamaziko a Beats Music (ndipo mwina idasinthidwanso), kunenedwa mwachitsanzo, gulu lina laku Britain Florence ndi Machine ndi ena ambiri ojambula.

Kampani yaku California ikufuna kupeza zinthu zokwanira zokwanira zomwe sizingapezeke kwina kulikonse. Iyi ndiyo njira yokhayo yomwe Apple idzawonetsetse kuti anthu amalipira ntchito yake yoyamba ndipo alibe chifukwa chokhala ndi Spotify, yomwe imapereka kusewera kwaulere ndi malonda.

Akuti Apple yakambirana kale za mgwirizano womwe ungakhalepo ndi Taylor Swift ndi oimba ena otchuka. Ntchito yatsopano ya nyimbo ya Apple iyenera kugwira ntchito mofanana ndi yomwe yangotulutsidwa kumene Tidal. Ndi ya Jay Z pamodzi ndi akatswiri ena odziwika bwino a 16 ndipo amakopa ndendende zomwe zili zawo motsogozedwa ndi Beyoncé ndi Rihanna.

Tidal imapereka kulembetsa pamwezi kwa $ 10, kuwirikiza mtengo wotsitsa nyimbo zapamwamba kwambiri. Nyimbo za Beats zatsopano zakhazikitsidwanso kuti zifike chilimwechi ndikulembetsa $ 10 pamwezi, ndipo dongosolo labanja lipezeka $15. Apple poyambilira inkafuna kukopa mtengo wotsikirapo kuwonjezera pazokha, koma kampani yojambulira idakana sakufuna kuyatsa.

Ngati Apple iyambitsa ntchito ya $ 10, mtengo sudzakhala wosiyana ndi, nenani, Spotify. Kuphatikiza apo, imapereka kusewera kwaulere kwa ogwiritsa ntchito 60 miliyoni, kotala la omwe amalipira kuti amvetsere popanda zotsatsa. Anthu mwina angasankhe ntchito ya Apple ndendende chifukwa cha zomwe zili zokhazokha.

Chitsime: Bloomberg
Photo: Ndi Swifty
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