Tsekani malonda

Kutsatsa kwa nyimbo kukuchulukirachulukira masiku ano. Pandalama zochepa zomwe zimalipidwa pamwezi, mutha kusangalala ndi zolengedwa zanyimbo zomwe zimaperekedwa muutumiki monga Spotify, Deezer komanso, Apple Music. Anthu akumva za mwayi woterewu, zomwe zidapangitsa kuti makampani opanga nyimbo adakula chaka chatha koyamba kuyambira 2011.

Bungwe la Recording Industry Association of America (RIAA) linatulutsa tchati chosonyeza kuti kusindikiza kunali gwero lalikulu la ndalama zopangira nyimbo chaka chatha, zomwe zinapanga $ 2,4 biliyoni ku United States. Pa magawo atatu mwa magawo khumi a peresenti, idaposa kutsitsa kwa digito, komwe kudayima pagawo la 34%.

Ndi ntchito zotsatsira zomwe zikuchulukirachulukira monga Spotify ndi Apple Music zomwe mtsogolomo zitha kuchititsa kuti masitolo a nyimbo za digito awonongedwe, pomwe iTunes ikulamulira kwambiri. Mfundo yakuti phindu lochokera kuzinthu zonyamulira digito linatsika mu 2015 kwa ma Albums ndi 5,2 peresenti komanso nyimbo zapayekha ngakhale zosakwana 13 peresenti zimathandiziranso kukwaniritsidwa kwa maulosi amenewa.

Zikafika pakukhamukira kwa nyimbo, ndiyenera kunena kuti theka la ndalama zonse zomwe zimaperekedwa ndi omwe amalipira. Ntchito zaulere zapaintaneti za "wailesi" monga Pandora ndi Sirius XM kapena ntchito zotsatsira ngati YouTube ndi mtundu waulere wa Spotify wotchuka adasamalira ena onse.

Ngakhale onse a YouTube ndi Spotify, omwe pakali pano amadzitamandira ogwiritsa ntchito omwe amalipira mamiliyoni makumi atatu, alipira mapulani m'magawo awo, anthu ambiri amagwiritsa ntchito matembenuzidwe awo aulere. RIAA yapempha mobwerezabwereza mautumiki awiri akuluakulu oimba nyimbo kuti akakamize ogwiritsa ntchito kuti asinthe kugwiritsa ntchito malipiro, koma sizophweka. Anthu amasiku ano amakonda kusangalala ndi nyimbo kwaulere ndipo sizodabwitsa - ngati pali njira yotere, bwanji osagwiritsa ntchito. Mosakayikira, pali gawo lina la anthu omwe angathandizire ojambula omwe amawakonda kupitilira kusanja, koma si ambiri.

“Ife ndi anzathu ambiri m’gulu lanyimbo timaona kuti akatswiri aukadaulowa akudzilemeretsa potengera anthu omwe amapanga nyimbozo. (…) Makampani ena amapezerapo mwayi pamalamulo ndi malamulo aboma akale kuti apewe kulipira mitengo mwachilungamo, kapena kupewa kulipira konse, "atero Cary Sherman, Purezidenti ndi CEO wa RIAA, mu blog yake.

Komabe, izi sizikugwira ntchito pagulu la Apple Music, lomwe limangopereka mapulani olipira (kupatula nthawi yoyeserera ya miyezi itatu). Chifukwa cha njirayi, Apple imalandiranso ojambula, ndipo kampaniyo yapeza ndalama zothandizira ntchito yake, mwa zina kupezeka kwa chimbale chaposachedwa cha Taylor Swift "1989" a makanema apadera paulendo wake wamakonsati.

Palibe kukayika kuti kusonkhana kwa nyimbo kudzapitiriza kukula. Funso lokhalo lomwe limakhalapo ndi pamene zotchulidwa kale zakuthupi kapena za digito zidzathetsedwa kwathunthu. Komabe, padzakhalabe gulu lina la anthu padziko lapansi lomwe silidzasiya "ma CD" awo ndipo lidzapitiriza kuthandizira ojambula omwe amawakonda kwambiri. Koma funso ndilakuti ngati akatswiriwa apitilizabe kutulutsa nyimbo zawo ngakhale mumayendedwe akalewa kwa anthu ochepa.

Chitsime: Bloomberg
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