Ondrej Holzman Mu 2014, tikuyembekezerabe chinthu choyamba chatsopano kuchokera ku Apple. Pakadali pano, ndizosangalatsa kuwona zomwe zikalata zikuwonekera kukhothi la California, komwe mkangano wa patent pakati pa Apple ndi Samsung ukupitilira. Imelo yochokera ku Steve Jobs yochokera ku 2010 yasindikizidwa, pomwe woyambitsa mnzake mochedwa wa kampaniyo akuwonetsa masomphenya ake anthawi yayitali…
Mauthenga apakompyuta, zolemba zonse zomwe mungathe kuziwona apa, adatumizidwa kwa ogwira nawo ntchito apamwamba kwambiri a Jobs ndipo adaphatikizapo mitu yomwe imatchedwa Top 100 - msonkhano wachinsinsi wapachaka wa antchito ofunikira kwambiri a kampaniyo, kumene ndondomeko ya chaka chomwe chikubwera ikukambidwa. Ndipo imodzi mwazinthu zosangalatsa kwambiri za imelo yayikulu ndikutchulidwa kwa "Apple TV 2". Apple TV yosinthidwa idakambidwa m'miyezi yaposachedwa ngati chinthu chatsopano chotsatira chomwe Apple iyenera kuyambitsa, ndipo Steve Jobs mwachiwonekere anali atakonzekera kwa nthawi yayitali.
Bodi Apple TV 2 zalembedwa kumapeto kwa lipotilo, ndi njira yotsatirayi yolembedwa pafupi ndi iyo: "Kukhala mu masewera ochezera pabalaza ndikupanga zowonjezera 'zoyenera' kukhala nazo pazida za iOS." CBS, Viacom, HBO,…) Ndipo pambuyo pa funso ili pansipa "Kodi tiyenera kupita njira iti?" Kumayambiriro kwa chaka cha 2010, Steve Jobs ankaganizira za njira yomwe angasankhire Apple TV kuti athe kufikira chiwerengero chachikulu cha makasitomala.
Komabe, Phil Schiller, wamkulu wa malonda a Apple, adanena mu umboni wake kuti imelo yomwe ikufunsidwa inali malingaliro okha, osati njira zotsimikizirika zokhazikitsidwa ndi magawo. Kuchokera pamalingaliro awa, akuti kutchulidwa kwa "Nkhondo Yoyera ndi Google" kuyenera kuganiziridwa, komwe Jobs adawonjezera mu lipoti kuti adzamenyana ndi Google mwa njira zonse. Pokhudzana ndi Google, Jobs adanenanso kuti Apple ikuyenera kugwirizanitsa ndi Android mu iOS kumene opikisana nawo ali ndi mphamvu, ndipo nthawi yomweyo amawagonjetsa, mwachitsanzo pogwiritsa ntchito Siri. Nthawi yomweyo, Google idakonza zopeza Ntchito muutumiki wamtambo, pomwe amavomereza mu imelo kuti Google ili ndi ntchito yabwino kwambiri yamtambo yolumikizirana, makalendala ndi maimelo.
Kale mu 2010, Jobs anali omveka bwino pamitundu ina iwiri ya iPhone. Adafotokozanso zamtsogolo za iPhone 4S, yomwe imatchulidwa mu imelo kuti "plus" iPhone 4, yomwe idatulutsidwa mu 2011 (ndipo idatero), ndipo iPhone 5 idatchulidwanso.
M'masabata akubwera pamene izo zidzakhala mlandu pakati pa Apple ndi Samsung kuti tipitirize, tikhoza kuyembekezera kuwona umboni wochuluka woperekedwa, womwe udzakhala zolemba zamkati zamakampani onsewa zomwe siziyenera kuwululidwa. Apple ikufuna ndalama zoposa mabiliyoni awiri kuchokera ku Samsung kuti ikope, anthu aku South Korea akudzitama kuti ma patent omwe Apple akuimbidwa mlandu ndi ofunikira kwambiri komanso osafunikira.
mwina akadayambitsa Apple TV kale, koma sikophweka kukopa makampani otchedwa TV kuti agwirizane pansi pa zomwe Apple amakhala nazo. Ndipo kotero Amazon, mwachitsanzo, adawapeza. Ngati chidziwitsocho sichinaperekedwe, mumakhala ndi nthawi yambiri.