Tsekani malonda

Zinganenedwe kuti ngati wina angatilangize momwe tingakwaniritsire zolinga zathu, akhoza kukhala Steve Jobs - mwiniwake wa Apple ndi Pstrong, makampani omwe ali ndi mayina akuluakulu ndi ofunika kwambiri. Ntchito anali mbuye weniweni wokwaniritsa zolinga zake, ndipo sizinachitike nthawi zonse potsatira malamulo onse.

Kuti amange Apple ndi Pstrong kukhala zimphona m'munda mwawo, Steve adayenera kuthana ndi zopinga zambiri. Koma anali atapanga dongosolo lake la "distorted reality field" lomwe adadziwika nalo. Mwachidule tinganene kuti Jobs anali wokhoza kukhutiritsa ena kuti malingaliro ake enieni analidi zenizeni mothandizidwa ndi chidziŵitso chake cha zenizeni. Analinso katswiri wonyengerera, ndipo ndi ochepa okha amene akanatha kukana machenjerero ake. Ntchito mosakayikira umunthu wosiyana kwambiri, amene machitidwe nthawi zambiri malire monyanyira, koma namatetule wina sangakanidwe kwa iye m'njira zambiri, ndipo ife ndithudi ndi zambiri zoti tiphunzire kwa iye ngakhale lero - kaya ntchito kapena m'munda payekha.

Osawopa zomverera

Ntchito adawona njira yodzigulitsa nokha kapena chinthu ngati chinsinsi chothandizira ena kuti agule malingaliro anu. Asanakhazikitse iTunes mu 2001, adakumana ndi oimba ambiri kuti apeze zolemba za polojekiti yake. Wolemba malipenga Wynton Marsalis analinso m’modzi wa iwo. "Mnyamatayo anali wotanganidwa kwambiri," adatero Marsalis atakambirana kwa maola awiri ndi Jobs. Patapita nthawi, ndinayamba kuyang’ana pa kompyuta, osati kompyuta, chifukwa ndinachita chidwi ndi kuyatsa kwake,” anawonjezera motero. Steve sanathe kusangalatsa abwenzi okha, komanso ogwira ntchito ndi omvera omwe adawona zochitika zake zodziwika bwino za Keynote.

Kuona mtima koposa zonse

Steve Jobs atabwerera ku Apple mu 1997, nthawi yomweyo adayamba kugwira ntchito kuti atsitsimutse kampaniyo ndikuyipatsa njira yoyenera. Anayitanira oimira akuluakulu a kampaniyo ku holo, adakwera siteji atavala zazifupi ndi nsapato za tenisi zokha ndikufunsa aliyense chomwe chinali cholakwika ndi Apple. Atakumana ndi kung’ung’udza kochita manyazi, iye anafuula kuti, “Zimenezi! Ndiye – chavuta ndi chiyani ndi zinthuzo?”. Yankho lake linalinso kung’ung’udza kwina, choncho anauzanso omvera ake mfundo yake yakuti: “Zinthu zimenezo n’zachabechabe. Mwa iwo mulibe kugonana!” Zaka zingapo pambuyo pake, Jobs adatsimikizira wolemba mbiri yake kuti analibe vuto kuuza anthu maso ndi maso kuti chinachake sichili bwino. “Ntchito yanga ndi kunena zoona,” iye anatero. "Uyenera kukhala wowona mtima kwambiri," adawonjezera.

Kugwira ntchito molimbika ndi ulemu

Makhalidwe a Steve Jobs anali osangalatsa. Atabwerera ku kampani ya Cupertino, adagwira ntchito kuyambira 7 koloko m'mawa mpaka 9 koloko madzulo, tsiku lililonse. Koma ntchito yosatopa, imene anayamba ndi kulimbikira ndi kudzifunira, m’pomveka kuti inasokoneza thanzi la Jobs. Komabe, khama la Steve ndi kutsimikiza mtima kwake kunali kolimbikitsa kwambiri kwa ambiri ndipo kunakhudza kuyendetsa bwino kwa Apple ndi Pstrong.

Steve Jobs FB

Thandizani ena

Kaya amakugwirirani ntchito kapena inu chifukwa cha iwo, anthu nthawi zonse amafuna kuzindikiridwa chifukwa cha zochita zawo, ndipo amayankha bwino kwambiri akamasonyezedwa chikondi. Steve Jobs ankadziwa bwino izi. Amatha kukopa ngakhale mamanenjala apamwamba kwambiri, ndipo anthu amafunitsitsa kuzindikiridwa ndi Ntchito. Koma iye sanali wotsogolera dzuwa yemwe anali wodzaza ndi positivity: "Akhoza kukhala wokongola kwa anthu omwe amadana nawo, monga momwe angapwetekere omwe amawakonda," amawerenga mbiri yake.

Kukhudza kukumbukira

Nanga bwanji kunamizira kuti malingaliro onse abwino achokera kwa inu? Ngati mutasintha malingaliro anu, palibe chophweka kuposa kungomamatira ku lingaliro latsopano dzino ndi msomali. Zokumbukira zakale zimasinthidwa mosavuta. Palibe amene angakhale wolondola nthawi zonse muzochitika zonse - ngakhale Steve Jobs. Koma iye anali katswiri wokhutiritsa anthu za kusalakwa kwake. Iye ankadziwa mmene angagwiritsire ntchito udindo wake molimba kwenikweni, koma ngati malo a munthu wina atakhala abwinoko, Jobs analibe vuto kuvomereza.

Apple itaganiza zotsegula malo ake ogulitsa, Ron Johnson adabwera ndi lingaliro la Genius Bar, lokhala ndi "anthu anzeru kwambiri a Mac". Ntchito poyambirira idachotsa lingalirolo kukhala lopenga. “Simunganene kuti ndi anzeru. Ndi akale,” adatero. Komabe, tsiku lotsatira, General Council idafunsidwa kuti chizindikiro cha "Genius Bar" chilembetsedwe.

Pangani zosankha mwachangu. Nthawi zonse pali nthawi yosintha.

Pankhani yopanga zinthu zatsopano, Apple sankachita nawo kafukufuku, kufufuza, kapena kufufuza. Zosankha zofunika sizinkatenga miyezi ingapo - Steve Jobs amatha kutopa mwachangu ndipo amakonda kupanga zisankho mwachangu potengera momwe akumvera. Mwachitsanzo, pa nkhani ya iMacs yoyamba, Jobs mwamsanga anaganiza zomasula makompyuta atsopano amitundu yokongola. Jony Ive, wopanga wamkulu wa Apple, adatsimikizira kuti theka la ola linali lokwanira kuti Jobs apange chisankho chomwe kwina chidzatenga miyezi ingapo. Engineer Jon Rubinstein, kumbali ina, anayesa kukhazikitsa CD drive ya iMac, koma Jobs adadana nayo ndikukankhira mipata yosavuta. Komabe, sikunali kotheka kuwotcha nyimbo ndi amenewo. Jobs adasintha malingaliro ake atatulutsa gulu loyamba la iMacs, kotero makompyuta a Apple omwe anali kale anali ndi galimotoyo.

Osadikira kuti mavuto athetsedwe. Athetseni tsopano.

Pamene Jobs ankagwira ntchito ku Pstrong pa Nkhani ya Toy Toy, khalidwe la cowboy Woody silinatuluke mu nkhaniyi kawiri kawiri, makamaka chifukwa cha kulowererapo kwa script ndi kampani ya Disney. Koma Jobs anakana kuti anthu a Disney awononge nkhani yoyamba ya Pstrong. "Ngati chinachake chalakwika, simungangochinyalanyaza ndikunena kuti mudzachikonza pambuyo pake," adatero Jobs. "Umu ndi momwe makampani ena amachitira". Anakakamiza kuti Pixar atengenso ulamuliro wa filimuyo, Woody adakhala munthu wotchuka, ndipo filimu yoyamba yopanga makanema yopangidwa kwathunthu mu 3D idapanga mbiri.

Njira ziwiri zothetsera mavuto

Ntchito nthawi zambiri zinkawona dziko lapansi mwanjira yakuda ndi yoyera - anthu mwina anali ngwazi kapena oyimba, zogulitsa zinali zabwino kapena zoyipa. Ndipo ndithudi ankafuna kuti Apple akhale m'gulu la osewera apamwamba. Kampani ya Apple isanatulutse Macintosh yake yoyamba, m'modzi mwa akatswiriwo adayenera kupanga mbewa yomwe imatha kusuntha cholozera mbali zonse, osati mmwamba ndi pansi kapena kumanzere kapena kumanja. Tsoka ilo, Jobs nthawi ina anamva kuusa kwake kuti sikutheka kutulutsa mbewa yotereyi pamsika, ndipo adayankha ndikumutulutsa. Mwayi udatengedwa nthawi yomweyo ndi Bill Atkinson, yemwe adabwera ku Jobs ndi mawu akuti adatha kupanga mbewa.

Mpaka pamlingo waukulu

Tonse timadziwa mawu oti "pumulani". Zoonadi, kupambana nthawi zambiri kumapangitsa anthu kusiya ntchito. Koma Jobs anali wosiyana kwambiri pankhaniyi. Pamene kubetcha kwake kolimba mtima kuti agule Pixar kunatsimikizira kulipira, ndipo Toy Story inagonjetsa mitima ya otsutsa ndi omvera, adatembenuza Pstrong kukhala kampani yogulitsa anthu. Anthu angapo, kuphatikizapo John Lasseter, adamufooketsa pa sitepe iyi, koma Jobs analimbikira - ndipo ndithudi sanayenera kudzanong'oneza bondo m'tsogolomu.

Steve Jobs mfundo zazikulu

Chirichonse chiri pansi pa ulamuliro

Kubwerera kwa Jobs ku Apple mu theka lachiwiri la 1990s inali nkhani yaikulu. Jobs poyamba adanena kuti akungobwerera ku kampaniyo ngati mlangizi, koma omwe ali mkati anali ndi chidziwitso cha komwe kubwerera kwake kudzatsogolera. Bungweli litakana pempho lake loti akonzenso masheyawo, iye ananena kuti ntchito yake inali kuthandiza kampaniyo, koma sayenera kukhalamo ngati wina sakonda chinachake. Ananena kuti zosankha zambiri zovuta kwambiri zinali paphewa pake, ndipo ngati sanali wokwanira pantchito yake malinga ndi momwe ena amanenera, zingakhale bwino kusiya. Ntchito anapeza zomwe ankafuna, koma sizinali zokwanira. Chotsatira chinali kulowetsedwa kwathunthu kwa mamembala a bungwe la oyang'anira ndi

Khala pa ungwiro, palibe china

Pankhani ya malonda, Jobs amadana ndi kunyengerera. Cholinga chake sichinali kungogonjetsa mpikisano kapena kupanga ndalama. Ankafuna kupanga zinthu zabwino kwambiri. Mwangwiro. Ungwiro chinali cholinga chimene anachitsatira mouma khosi mwake, ndipo sanawope kuchotsedwa ntchito mwamsanga kwa antchito audindo kapena njira zina zonga zimenezo. Adafupikitsa kupanga kwazinthu zonse za Apple kuyambira miyezi inayi mpaka iwiri, pomwe akupanga iPod adaumirira pa batani limodzi lowongolera ntchito zonse. Ntchito zinatha kupanga Apple kotero kuti kwa ena inkafanana ndi chipembedzo kapena chipembedzo. "Steve adapanga mtundu wa moyo," atero oyambitsa nawo Oracle Larry Ellison. "Pali magalimoto omwe anthu amanyadira nawo - Porsche, Ferrari, Prius - chifukwa zomwe ndimayendetsa zimanena za ine. Ndipo anthu amamvanso chimodzimodzi pazogulitsa za Apple, "adamaliza.

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