Tsekani malonda
Nkhani

Steve Jobs - zotengedwa m'buku III.

Libor Kubín
15

Okondedwa owerenga, Jablíčkář akubweretseraninso chitsanzo chapadera, chosafupikitsidwa, chomaliza cha mutu 32 kuchokera m'buku lomwe likubwera la mbiri ya Steve Jobs. Itulutsidwa ku Czech Republic pa Novembara 15, 11. Mutha kuyipeza pano itanitsiranitu pamtengo wotsika wa CZK 420.

Anzake a Pixar

…komanso adani

Moyo wa kachilomboka

Apple itapanga iMac, Jobs adapita ndi Jony Ive kuti akawonetse anthu pa studio ya Pixar. Ankakhulupirira kuti makinawo anali olimba mtima ndipo angasangalatse omwe amapanga Buzz Rocket ndi Woody, ndipo ankakonda kuti Ive ndi John Lasseter anali ndi luso lophatikiza luso ndi luso lamakono.

Pixar anali pothawirapo kwa Jobs pamene zinthu zinamuchulukira kwambiri ku Cupertino. Ku Apple, mameneja nthawi zambiri amakhala otopa komanso okwiya, ndipo Jobs analinso wosakhazikika ndipo anthu ankamuchitira mantha chifukwa sankadziwa mmene ankachitira. Ku Pixar, kumbali ina, aliyense anali wodekha, wokoma mtima komanso akumwetulira, kwa wina ndi mnzake komanso kwa Jobs. Mwa kuyankhula kwina, mlengalenga kuntchito nthawi zonse kumatsimikiziridwa ndi apamwamba kwambiri - ku Apple Jobs ndi ku Pixar Lasseter.

Ntchito ankakonda kusewera kwa kupanga mafilimu ndipo mwachidwi anaphunzira matsenga a pakompyuta, chifukwa chake, mwachitsanzo, kuwala kwa dzuwa kumatuluka mu madontho a mvula kapena masamba a udzu wogwedezeka ndi mphepo. Pano, komabe, anatha kusiya chikhumbo chokhala ndi zonse pansi pa ulamuliro wake. Zinali ku Pixar komwe adaphunzira kulola ena kukulitsa luso lawo lopanga ndikutsogoleredwa ndi iwo. Zinali makamaka chifukwa ankakonda Lasseter, wojambula wochenjera yemwe, monga Ive, akhoza kutulutsa zabwino mu Jobs.

Ntchito yaikulu ya Jobs ku Pixar inali kukambirana, malo omwe amatha kusonyeza changu chake chachibadwa. Posakhalitsa chiwonetsero choyamba Nkhani Yoseweretsa adasemphana ndi Jeffrey Katzenberg, yemwe adachoka ku Disney m'chilimwe cha 1994 kuti agwirizane ndi Steven Spielberg ndi David Geffen kuti apange studio yatsopano, DreamWorks SKG. Jobs amakhulupirira kuti gulu lake ku Pixar lidapatsa Katzenberg mapulani a kanema watsopano akadali ku Disney. Moyo wa Bug ndi kuti DreamWorks adaba lingaliro lawo la kanema wamakanema wonena za tizilombo ndikupanga kanema kuchokera pamenepo. Antz (Ant Z): "Pamene Jeffrey anali adakali wojambula ku Disney, tinakambirana naye za malingaliro athu Moyo wa kachilomboka,” akutero Jobs. "M'zaka makumi asanu ndi limodzi za mbiri ya makanema ojambula, palibe amene adaganizapo zopanga filimu yokhudza tizilombo - kupatula Lasseter. Inali imodzi mwa malingaliro ake anzeru. Ndipo Jeffrey mwadzidzidzi adachoka ku Disney, adayambitsa DreamWorks, ndipo mwamwayi adapeza lingaliro la kanema wakanema - oops! – za tizilombo. Ndipo ankakhala ngati sanamvepo za maganizo athu. Akunama. Amanama ndipo sachita manyazi.'

Komabe, sizinali choncho. Nkhani yeniyeni ndi yosangalatsa kwambiri. Katzenberg, ali ku Disney, anali asanamvepo za malingaliro a Pstrong Moyo wa kachilomboka. Koma atachoka kuti akayambitse DreamWorks, adalumikizana ndi Lasseter, ndipo amayitana nthawi ndi nthawi, kuti angonena kuti, "Hey, munthu, moyo ukuyenda bwanji, ukutani? pamene Lasseter anali mu situdiyo At Universal, kumene DreamWorks anali kujambulanso, iye anaitana Katzenberg ndipo anakumana ndi anzake angapo. Pamene Katzenberg adafunsa zomwe adakonzekera, Lasseter adamuuza. “Tinamufotokozera Moyo wa kachilomboka, ikuonetsa nyerere imene imasonkhanitsa tizilombo tina n’kulemba ganyu gulu la ochita maseŵero a utitiri kuti ligonjetse ziwala zolusa,” akukumbukira motero Lasseter. “Ndikadayenera kusamala kwambiri. Jeffrey ankafunsabe kuti ndi liti pamene tikufuna kulimasula.'

Lasseter adayamba kuda nkhawa atamva koyambirira kwa 1996 kuti DreamWorks ikupanga filimu yake ya nyerere yopangidwa ndi makompyuta. Anayitana Katzenberg ndikumufunsa mosapita m'mbali. Katzenberg anaseka ndi kugwedezeka movutikira, akufunsa Lasseter kumene anamva za izo. Lasseter anafunsanso, ndipo Katzenberg anali atavomereza kale mtunduwo. "Kodi ungachite bwanji zimenezo?"

"Takhala ndi lingaliro ili kwa nthawi yayitali," adatero Katzenberg, yemwe akuti adaleredwa ndi lingaliro la DreamWorks' director of Development.

"Sindikukhulupirira," Lasseter anayankha.

Katzenberg adavomereza zimenezo Ndi Z anatero chifukwa cha anzake akale ochokera ku Disney. Kanema wamkulu woyamba wa DreamWorks anali Kalonga waku Egypt, yomwe imayenera kuwonetsedwa koyamba pa Tsiku lakuthokoza mu 1998, ndipo adadzidzimuka atamva kuti Disney akukonzekera kuwonetsa Pstrong. Moyo wa kachilomboka. N’chifukwa chake anamaliza mwamsanga Ndi Z, kuti Disney asinthe tsiku loyamba Moyo wa kachilomboka.

"Zoyipa iwe," Lasseter, yemwe nthawi zambiri samalankhula choncho, adadzipumula. Ndiyeno sanalankhule ndi Katzenberg kwa zaka khumi ndi zitatu.

Jobs anakwiya. Ndipo adawonetsa malingaliro ake mwaluso kwambiri kuposa Lasseter. Anamuimbira foni Katzenberg ndikuyamba kumulalatira. Katzenberg adamupatsa mwayi: achedwetsa kupanga Ndi Z, pamene Jobs ndi Disney akusuntha masewero oyambirira Moyo wa kachilomboka kotero kuti sichikutsutsana Kalonga waku Egypt. “Kunali kunyoza kopanda manyazi, ndipo sindinagwirizane nako,” akukumbukira motero Jobs. Adauza Katzenberg kuti Disney sasintha tsiku loyambira pamtengo uliwonse.

"Koma akanatha," adatero Katzenberg. "Mutha kuchita chilichonse chomwe mungafune. Ndipo inunso munandiphunzitsa!” Iye ananena kuti pamene Pixar anali atatsala pang’ono kusowa ndalama, anabwera kudzandipulumutsa ndi pangano Nkhani Yoseweretsa. "Ndine ndekha amene sindinakusiyeni, ndipo tsopano muwalola kuti akugwiritseni ntchito motsutsana ndi ine." Moyo wa kachilomboka ndipo osanena kalikonse ku studio ya Disney. Ndipo Katzenberg ndiye akuchedwa Ndi Z. "Iwalani," adatero Jobs.

Koma Katzenberg anali atakwera pahatchi. Zinali zoonekeratu kuti Eisner ndi Disney akugwiritsa ntchito filimu ya Pstrong kuti amubwezere chifukwa chochoka ku Disney kukayambitsa studio yopikisana naye. "Kalonga waku Egypt chinali chinthu choyamba chomwe tidachita, ndipo adayika dala china chake pa tsiku loyamba lathu kuti atikhumudwitse, "adatero. "Koma ndidaziwona ngati Mfumu ya Mkango: mukayika dzanja lanu mu khola lake ndikundigwira, mudzanong'oneza bondo."

Palibe mbali iliyonse yomwe idabwerera kumbuyo, ndipo makanema awiri ofanana okhudza tizilombo adadzutsa chidwi chomwe sichinachitikepo. Disney adayesa kuletsa ntchito, akukhulupirira kuti kuyambitsa mikangano kumangokhala ngati kulengeza Ndi Z, koma Jobs sanali woti atsekedwe m’kamwa mosavuta. "Anthu oipa nthawi zambiri sapambana," adatero poyankhulana ndi Los Angeles Times. Katswiri wodziwa zamalonda wa DreamWorks Terry Press adati, "Steve Jobs ayenera kumwa mapiritsi."

Ndi Z inayambika kumayambiriro kwa October 1998. Sinali filimu yoipa. Nyerere ya neurotic, yomwe imakhala m'gulu logwirizana komanso yofunitsitsa kufotokoza umunthu wake, idanenedwa ndi Woody Allen. "Iyi ndi nthabwala ya Woody Allen, mtundu wa Woody Allen sapanganso," adalemba Time. Kanemayo adapeza 91 miliyoni ku America ndi 172 miliyoni padziko lonse lapansi.

Moyo wa kachilomboka anafika patatha milungu isanu ndi umodzi kuposa momwe anakonzera poyamba. Zinali ndi zolemba zambiri zomwe zinatembenuza nthano ya Aesop yonena za nyerere ndi ziwala pamutu pake, ndipo inapangidwanso ndi luso lamakono, kulola owonerera kusangalala, mwachitsanzo, malingaliro atsatanetsatane a dambo kuchokera ku momwe nyerere zimawonera. Time anachiyamikira kuti: “Opanga mafilimuwo anachita ntchito yodabwitsa kwambiri popanga malo okhala ndi sewero lalikulu la udzu, masamba, udzu, ndi mabwalo okhala ndi zolengedwa zambiri zonyansa, zamisala, ndi zokongola moti filimu ya DreamWorks imamveka ngati sewero la wailesi pafupi ndi ntchito yawo. ,” analemba motero wotsutsa Richard Corliss. Ndipo ku ofesi yamabokosi, filimuyo idachitanso bwino kuposa Ndi Z - 163 miliyoni ku United States ndi 363 miliyoni padziko lonse lapansi. (Anamenya i Kalonga waku Egypt. )

Zaka zingapo pambuyo pake, Katzenberg anakumana ndi Jobs mwamwayi ndipo anayesa kukonza zinthu pakati pawo. Anaumirira kuti pamene anali ku Disney, sanamvepo za malingaliro a Moyo wa kachilomboka, ndipo ngati atatero, mgwirizano wake ndi Disney ungamulole kuti agawane nawo phindu, kotero kuti sakanama za chinthu choterocho. Jobs anagwedeza dzanja lake pa izo. “Ndinakupemphani kuti musunthire tsiku loyambilira ndipo munakana, ndiye kuti simungadabwe kuti ndidamuteteza mwana wanga,” adatero Katzenberg. Anakumbukira Jobs akugwedeza mutu kuti amvetsetsa. Komabe, Jobs pambuyo pake adanena kuti sanakhululukire Katzenberg:

"Kanema wathu adamenya filimu yake kuofesi yamabokosi. Zidakhala bwino? Ayi, sizinatero, chifukwa anthu tsopano akuyang'ana aliyense ku Hollywood mwadzidzidzi kupanga mafilimu a tizilombo. Anachotsa lingaliro loyambirira la Yohane, ndipo ilo silingasinthidwe. Anawononga kwambiri moti sindinkathanso kumukhulupirira, ngakhale pamene ankafuna kuthetsa vutolo. Anabwera kwa ine pambuyo pa kupambana kwa Shrek ndipo anati, 'Ndasintha. Ndine munthu wosiyana. Potsirizira pake ndikukhala mwamtendere ndi inemwini,’ ndipo mtundu umenewo wa zopanda pake. Ndinali ngati, ndipatseni nthawi yopuma, Jeffrey. Amagwira ntchito molimbika, koma podziwa makhalidwe ake, sindingasangalale kuti munthu woteroyo akuyenda bwino m’dzikoli. Amanama kwambiri ku Hollywood. Ndi dziko lachilendo. Anthu amenewo amanama chifukwa ali m'mafakitale omwe alibe udindo woyankha ntchito. Palibe. Ndipo ndimomwe amachitira.''

Chofunika kwambiri kuposa kugonja Ndi Z - pamene kunali kubwezera kosangalatsa - kunali kuti Pixar adawonetsa kuti sizinali zodabwitsa. Moyo wa kachilomboka adapeza komanso Nkhani Yoseweretsa, kutsimikizira Pixar kuti kupambana kwawo koyamba sikunali chabe. "Chigawo chachiwiri cha mankhwala ndi chodziwika bwino mu bizinesi," adatero Jobs pambuyo pake. Zimabwera chifukwa chosamvetsetsa chifukwa chake mankhwala anu oyamba anali opambana. "Ndidakumana nazo ku Apple. Ndipo ndinadzilingalira ndekha: Ngati titha kuchita filimu yachiwiri, ndiye kuti tachita.

"Steve's Own Movie"

Nkhani Yoseweretsa II, yomwe inayamba kuonetsedwa mu November 1999, inali yaikulu kwambiri moti inapeza ndalama zokwana madola 246 miliyoni ku United States ndi madola 485 miliyoni padziko lonse. Kupambana kwa Pixar kunatsimikiziridwa motsimikizika, ndipo inali nthawi yoti ayambe kumanga likulu la oimira. Mpaka pano, Pixar adagwiritsa ntchito cannery ku San Francisco's Emeryville, chigawo cha mafakitale pakati pa Berkeley ndi Oakland, kupitirira Bay Bridge. Iwo anali atagwetsa nyumba yakaleyo, ndipo Jobs analamula Peter Bohlin, womanga nyumba wa masitolo a Apple, kuti amange nyumba yatsopano pa malo a maekala khumi ndi asanu ndi limodzi.

Zoonadi, Jobs anachita chidwi kwambiri ndi mbali iliyonse ya nyumba yatsopanoyi, kuyambira kamangidwe kake mpaka kuzinthu zazing'ono zokhudzana ndi zipangizo ndi luso la zomangamanga. "Steve ankakhulupirira kuti nyumba yabwino ikhoza kuchita zinthu zabwino pa chikhalidwe," akutero Purezidenti wa Pixar Ed Catmull. Jobs ankayang'anira ntchito yonse ya nyumbayi ngati kuti anali wotsogolera kutulutsa thukuta lake ndi misozi pazochitika zonse za filimu yake. "Nyumba ya Pixar inali ngati kanema wa Steve," akutero Lasseter.

Lasseter poyambirira ankafuna kumanga situdiyo yachikhalidwe yaku Hollywood yokhala ndi nyumba zosiyana pazolinga zosiyanasiyana komanso ma bungalows a ogwira ntchito. Koma anthu ochokera ku Disney adati sanakonde sukulu yawo yatsopano chifukwa idadzimva kuti ili kutali, ndipo Jobs adavomereza. Iye anaganiza zopita kosiyana ndi kukamanga nyumba imodzi yaikulu pakati yokhala ndi bwalo lothandizira anthu kukumana.

Ngakhale kuti anali msilikali wodziwa bwino ntchito ya digito, kapena mwina chifukwa chakuti ankadziwa bwino momwe dziko lino lingasankhire anthu mosavuta, Jobs ankakhulupirira kwambiri mphamvu ya misonkhano ya maso ndi maso ndi kuyankhulana ndi anthu. "M'nthawi yamakono ya intaneti, timayesedwa kuganiza kuti malingaliro angapangidwe mu iChat ndi imelo," akutero. "Ndiko kugunda. Malingaliro amachokera pamisonkhano yachisawawa, kuchokera pazokambirana mwachisawawa. Mumakumana ndi munthu, mumamufunsa zomwe akuchita, mumati 'wow' ndipo posakhalitsa malingaliro amtundu uliwonse akugwedezeka m'mutu mwanu.

Ndipo kotero adafuna kuti nyumba ya Pixar ilimbikitse kukumana ndi mwayi woterewu komanso mgwirizano wosakonzekera. "Ngati nyumbayo sichirikiza izi, mukudzichotsera mwayi wambiri wopanga zinthu zatsopano komanso malingaliro abwino omwe amapezeka mwangozi," akutero. "Choncho tidapanga nyumba yomwe imakakamiza anthu kuti atuluke m'maofesi awo, kudutsa m'bwalo lamasewera, ndikumakumana ndi anthu ena omwe mwina sakanakumana nawo mwanjira ina." pamenepo amawonedwa kuchokera m'mazenera a holo ya msonkhano, yomwe inali ndi holo imodzi yayikulu, yokhala ndi mipando mazana asanu ndi limodzi ndi zipinda zing'onozing'ono ziwiri zowonera, komwe kunalinso mwayi wolowera pabwalo. “Lingaliro la Steve linagwira ntchito kuyambira tsiku loyamba,” akukumbukira motero Lasseter. “Ndinakumana ndi anthu omwe ndinali ndisanawaone kwa miyezi ingapo. Sindinaonepo nyumba yomwe imalimbikitsa mgwirizano komanso luso ngati iyi. "

Ntchito zinafika poganiza kuti nyumbayo ingokhala ndi zimbudzi ziwiri zazikulu zokhala ndi zimbudzi, chimodzi mwa amuna ndi akazi, komanso cholumikizidwa ndi atrium. "Masomphenya ake anali amphamvu kwambiri, anali wotsimikiza kotheratu za lingaliro lake," akukumbukira mkulu wa Pixar Pam Kerwin. Ena aife tinkaona kuti zikupita patali. Mwachitsanzo, mayi wina woyembekezera ananena kuti sakanatha kumukakamiza kupita kuchimbudzi kwa mphindi khumi. Panali mkangano waukulu pankhaniyi. ” Ndipo inalinso nthawi imodzi pomwe Lasseter ndi Jobs sanagwirizane. Kotero iwo anagwirizana: zimbudzi zapawiri zikanakhala pazipinda zonse ziwiri kumbali iliyonse ya atrium.

Zitsulo za nyumbayo zimayenera kuwoneka, motero Ntchito zidadutsa zitsanzo kuchokera kwa makontrakitala kudera lonse la States, ndikudabwa kuti mtundu ndi mawonekedwe angawathandize bwanji. Pomalizira pake, anasankha fakitale ku Arkansas, n’kuwauza kuti azipanga zitsulo zooneka bwino komanso kuonetsetsa kuti zitsulozo sizikuphwanyika komanso kupindika potumiza sitima. Anaumirizanso kuti azimanga pamodzi, osati kuwotcherera. Iye anati: “Anapanga zitsulo zokongola kwambiri. “Pamene ogwira ntchitowo ankalongedza matabwa kumapeto kwa mlungu, anaitana mabanjawo kuti akaone.

Malo osonkhanira osazolowereka ku likulu la Pixar anali Lounge of Love. Pamene mmodzi wa opanga makatuni anasamukira mu ofesi yake, anapeza khomo laling'ono kumbuyo. Anatsegula kuti aone kanjira kakang’ono kotsika kamene kanalowera kuchipinda chokhala ndi makoma a malata omwe ankapereka makina oziziritsira mpweya. Munthu amene akufunsidwayo adapanga chipindachi kukhala chake, akuchikongoletsa ndi nyali za Khrisimasi ndi nyali za lava limodzi ndi anzake ndikuyika mipando yokhala ndi nsalu zamtundu wa nyama, ma cushion ndi ngayaye, tebulo lopindika, bala yodzaza bwino ndi zopukutira zosindikizidwa ndi Love Lounge. Kamera ya kanema yomwe idayikidwa m'ndimeyi idalola ogwira ntchito kuwunika omwe akuyandikira.

Lasseter ndi Jobs adabweretsa alendo ofunikira pano, omwe nthawi zonse amafunsa ngati angasaine khoma pano. Panali siginecha ya Michael Eisner, Roy Disney, Tim Allen kapena Randy Newman. Ntchito ankazikonda pano, koma chifukwa sankamwa mowa, nthawi zina ankatchula chipindacho kuti Malo Ofikira Kusinkhasinkha. Anati muto amakumbukira "malo opumira" omwe iye ndi a Daniel Kottke anali nawo ku Reed, popanda LSD.

Chisudzulo

Mu umboni pamaso pa komiti ya Senate mu February 2002, Michael Eisner anaukira malonda Jobs anapanga iTunes. "Tili ndi makampani apakompyuta pano omwe ali ndi zotsatsa zamasamba ndi zikwangwani zomwe zimati: Koperani, sakanizani, tentha,” iye anatero. "Mwa kuyankhula kwina, amalimbikitsa ndi kulimbikitsa kuba kwa aliyense amene amagula kompyuta yake."

Awa sanali mawu anzeru kwambiri, chifukwa amatanthauza kuti Eisner sanamvetse mfundo ya iTunes. Ndipo Jobs, momveka, adadziwotcha yekha, zomwe Eisner akananeneratu. Ndipo izi sizinali zanzeru, chifukwa Pstrong ndi Disney adangowulula kanema wawo wachinayi Malingaliro a kampani Monsters Inc. (Monsters Inc), yomwe posakhalitsa inasonyeza kukhala yachipambano kuposa mafilimu am’mbuyomo, imene inapeza ndalama zokwana madola 525 miliyoni padziko lonse. Mgwirizano wapakati pa Pstrong ndi situdiyo ya Disney unali pafupi kuwonjezedwa, ndipo Eisner ndithudi sizinathandize pamene adanyoza mnzake poyera motere mu Senate ya US. Ntchito zidasokonekera kwambiri kotero kuti nthawi yomweyo adayitana m'modzi mwa akuluakulu aku Disney kuti adzithandize. "Ukudziwa zomwe Michael wandichitira?"

Eisner ndi Jobs anachokera kumadera osiyanasiyana, aliyense wochokera kumadera osiyanasiyana a America. Komabe, anali ofanana m’chifuniro chawo champhamvu ndi kusalolera mopambanitsa. Onse awiri ankafuna kupanga zinthu zabwino, zomwe kwa iwo zinkatanthauza kukumbatirana mwatsatanetsatane osati kukumbatira otsutsa. Kuwona Eisner akukwera sitima ya Wild Kingdom mobwerezabwereza, kulingalira momwe angapangire ulendowo kukhala wabwinoko kuli ngati kuwonera Steve Jobs fiddle ndi mawonekedwe a iPod ndikusinkhasinkha momwe angapangire mosavuta. Kumbali ina, kuwawona akucheza ndi anthu sikunali kolimbikitsa.

Onse awiri adatha kudzitsimikizira okha, koma sanakonde kubwerera m'mbuyo, zomwe kangapo, pamene adalowana wina ndi mzake, zinayambitsa chisokonezo kuntchito. Pa mkangano uliwonse ankanamizirana wina ndi mnzake. Koma Eisner kapena Jobs sanakhulupirire kuti angaphunzirepo kanthu kwa wina, kapena sanaganizepo kusonyeza wina ulemu ndikukhala ngati pali chinachake choti aphunzire. Jobs akuimba mlandu Eisner:

"Choyipa kwambiri, ndikuganiza, ndichakuti Pixar adatsitsimutsanso bizinesi ya Disney, ndikupanga kanema wabwino kwambiri, pomwe Disney idabalalitsa. Mungaganize kuti mtsogoleri wa Disney angafune kudziwa momwe Pixar amachitira. Koma adayendera Pixar kwa maola awiri ndi theka muzaka makumi awiri za ubale wathu, kuti atipatse mawu othokoza. Iye sanasamale, sankafuna kudziwa. Ndipo izo zimandidabwitsa ine. Chidwi n’chofunika kwambiri.”

Zimenezo zinali zamwano kwambiri. Eisner adakhala ku Pixar kwa nthawi yayitali, Ntchito panalibe maulendo ake ena. Komabe, zinali zoona kuti sanasonyeze chidwi kwambiri ndi luso lamakono kapena ntchito zaluso mu studio. Mosiyana ndi iye, Jobs adathera nthawi yochuluka kuti apeze chinachake kuchokera kwa oyang'anira Disney.

Kuthamanga pakati pa Eisner ndi Jobs kunayamba m'chilimwe cha 2002. Ntchito nthawi zonse ankasilira mzimu wolenga wa Walt Disney wamkulu komanso kuti kampani ya Disney yakhala ikugwira ntchito kwa mibadwo ingapo. Anawona mphwake wa Walt Roy monga chitsanzo cha mbiri yakale ya amalume ake ndi filosofi ya moyo. Roy adakali mtsogoleri wa situdiyo ya Disney, ngakhale kuti iye ndi Eisner sanalinso pafupi kwambiri monga kale, ndipo Jobs adamuuza kuti Pstrong sangakonzenso mgwirizano wake ndi Disney ngati Eisner akadali pa helm.

Roy Disney ndi Stanley Gold, mnzake wapamtima mu kasamalidwe ka situdiyo, anayamba kuchenjeza akuluakulu ena za vuto ndi Pstrong. Mu Ogasiti 2002, izi zidapangitsa Eisner kulemba imelo kwa oyang'anira pomwe sanatenge zopukutira. Anali wotsimikiza kuti Pstrong adzakonzanso mgwirizanowo, makamaka chifukwa Disney anali ndi ufulu wa mafilimu a Pstrong ndipo mbiriyo inali itachitidwa kale. Kuphatikiza apo, Disney adzakhala pamalo abwino ochezera chaka kuchokera pano chifukwa Pstrong atulutsa kanema wawo watsopano Kupeza Nemo (Kupeza Nemo). "Dzulo tinawonera kanema watsopano wa Pixar kachiwiri Kupeza Nemo, yomwe iwonetsedwa koyamba Meyi wamawa," adalemba. "Kukhala cheke chachikulu kwa anyamatawa. Ndi zabwino kwambiri, koma palibe pafupi ndi filimu yawo yomaliza. Koma akuona kuti ndi zabwino kwambiri.” Imelo iyi inali ndi zolakwika ziwiri: choyamba, mawu ake adatsitsidwa Los Angeles Times ndi kukhumudwitsa Job. Ndipo chachiwiri, iye analakwitsa kwambiri.

Kanema wamakanema Kupeza Nemo idakhala kugunda kwakukulu kwa Pixar (ndi Disney) mpaka pano ndikuposa The Lion King ndipo inakhala filimu yojambula bwino kwambiri m’mbiri yonse. Zinapeza $ 340 miliyoni kunyumba komanso $ 868 miliyoni padziko lonse lapansi. Mu 2010, idakhalanso DVD yotchuka kwambiri nthawi zonse - yokhala ndi makope 40 miliyoni omwe adagulitsidwa - ndipo idakhala nkhani yodziwika bwino pamapaki a Disney. Ndipo pamwamba pa izo, chinali luso lopangidwa mwaluso komanso lochititsa chidwi lomwe linapambana Mphotho ya Academy for Best Animated Feature. "Ndimakonda kwambiri filimuyi chifukwa ndi yokhudza kuika moyo pachiswe ndi kuphunzira kulola kuti omwe timawakonda achitepo kanthu," akutero Jobs. Kupambana kwa filimuyi kunatanthauza madola 183 miliyoni kwa bokosi la Pixar, lomwe tsopano linali ndi 521 miliyoni zabwino pomaliza ndi Disney.

Atangomaliza NEMA Jobs adapanga zopereka za Eisner kukhala mbali imodzi kotero kuti zinali zowonekeratu kuti ziyenera kukanidwa. M'malo mwa kugawanika kwa ndalama za 50: 50, monga momwe mgwirizano womwe ulipo unkafunika, Jobs adanena kuti Pixar akhale mwiniwake wa mafilimu, akulipira Disney asanu ndi awiri ndi theka peresenti kuti agawidwe. Ndipo mafilimu awiri otsiriza - anali kungogwira ntchito pa mafilimu The Incredibles a Magalimoto - kuphatikiza otchulidwa omwe atchulidwa kale adzakhala pansi pa mgwirizano watsopano.

Koma Eisner anali ndi lipenga limodzi lalikulu m’manja mwake. Ngakhale Pixar sangakonzenso mgwirizano, Disney ali ndi ufulu wopanga sequel Nkhani Yoseweretsa ndi mafilimu ena opangidwa ndi Pstrong, ndipo ali ndi ufulu kwa ngwazi zawo, kuchokera ku Woody kupita ku Nemo, komanso Mickey Mouse ndi Donald Duck. Eisner anali akukonzekera kale - kapena kuwopseza - kuti opanga makanema a Disney apanga Nkhani Yoseweretsa III, chifukwa Pixar sanafune kutero. "Mukayang'ana zomwe kampaniyo yachita, mwachitsanzo, Cinderella II, ndikungoyimitsa," adatero Jobs.

Eisner adakwanitsa kuti Roy Disney atule pansi udindo wake ngati wapampando mu Novembala 2003, koma zipolowe sizinathere pamenepo. Disney adalemba kalata yowopsa. "Kampaniyo yataya mphamvu yokoka, mphamvu yake yolenga, yataya cholowa chake," adalemba. M'mabuku a zolephera zomwe Eisner amaganiziridwa, komabe, sanatchulepo kupanga ubale wabwino ndi Pstrong. Jobs adaganiza panthawiyi kuti sakufunanso kugwira ntchito ndi Eisner. Mu Januware 2004, adalengeza poyera kuti wasiya zokambirana ndi studio ya Disney.

Monga lamulo, Jobs anali wosamala kuti asalole anthu kuti aone malingaliro ake amphamvu, omwe adagawana nawo okha ndi abwenzi ake pafupi ndi tebulo lakhitchini ku Palo Alto. Koma ulendo uno sanabwerere. Pamsonkhano wa atolankhani omwe adayitana, adauza atolankhani kuti pamene Pixar akupanga ma hits, opanga mafilimu a Disney anali kupanga "zosokoneza zochititsa manyazi." "Zowona zake ndizakuti tagwira ntchito zochepa kwambiri ndi Disney pamlingo wopanga zaka zaposachedwa. Mutha kufananiza mawonekedwe opanga mafilimu athu ndi luso laukadaulo la makanema atatu omaliza a Disney ndikupeza chithunzi cha luso la kampaniyo nokha Kujambula kwakukulu kwa omvera, omwe adapita ku kanema kukawona mafilimu a Disney. "Tikukhulupirira kuti Pstrong ndiye chizindikiro champhamvu kwambiri komanso chodziwika bwino mu makanema ojambula pamanja."

John Lasseter adachita mantha poganiza zothetsa chibwenzi ndi Disney. “Ndinkada nkhawa ndi ana anga. Achita chiyani ndi zilembo zomwe tapanga?" "Zinali ngati lupanga lomwe linayikidwa mu mtima mwanga." "Zili ngati kupereka ana anu okondedwa kuti aleredwe kwa anthu omwe ali ndi mlandu wozunza ana." Adafotokoza chifukwa chake kunali kofunikira kusiya njira ndi Disney ndikutsimikizira aliyense kuti Pixar apitiliza ndikuchita bwino. "Anali ndi mphamvu yayikulu yokopa," adatero Jacob, injiniya wakale wa Pixar. "Tonsefe tinakhulupirira mwadzidzidzi kuti ziribe kanthu zomwe zinachitika, Pixar adzapambana."

Bob Iger, pulezidenti wa kampani ya Disney, adayenera kuchitapo kanthu ndikuchepetsa zotsatira za mawu a Jobs. Anali wozindikira ndiponso woona zinthu mofanana ndi mmene anthu amene ankamuzungulira analili olankhula. Adachokera ku kanema wawayilesi - asanagulidwe ndi Disney mu 1996, anali Purezidenti wa ABC Network. Anali manijala waluso, koma analinso ndi diso la luso, womvetsetsa anthu ndi kuzindikira mmene zinthu zilili, ndipo ankadziŵa kukhala chete pakafunika kutero. Mosiyana ndi Eisner ndi Jobs, iye anali wodekha ndi wodziletsa, zomwe zinamuthandiza kulimbana ndi anthu odzikweza kwambiri. "Steve adadabwitsa anthu polengeza kuti watha," Iger adakumbukira. "Tidalowa m'mavuto ndipo ndimayesa kukonza chilichonse."

Eisner adatsogolera Disney kwa zaka khumi zobala zipatso. Purezidenti wa kampaniyo anali Frank Wells. Wells adamasula Eisner ku maudindo ambiri oyang'anira, kotero Eisner amatha kugwiritsa ntchito malingaliro ake, omwe nthawi zambiri amakhala ofunika komanso owoneka bwino, kuti asinthe kanema aliyense, zokopa za Disney park, projekiti ya kanema wawayilesi, kapena zina zambiri. Koma Wells atamwalira pa ngozi ya helikopita mu 1994, Eisner sanapeze manijala wabwinoko. Positi ya Wells idafunsidwa ndi Katzenberg, ndichifukwa chake Eisner adamuchotsa. Mu 1995, Michael Ovitz anakhala pulezidenti, koma sichinali chisankho chosangalatsa kwambiri ndipo Ovitz anachoka pasanathe zaka ziwiri. Jobs pambuyo pake adayankha motere:

“Kwa zaka 10 zoyambilira pa udindo wa bwana wamkulu, Eisner ankagwira ntchito yoona mtima. Koma wakhala akugwira ntchito yosauka kwa zaka khumi zapitazi. Ndipo kusintha kumeneko kunadza pamene Frank Wells anamwalira. Eisner ndi munthu wopanga. Ali ndi malingaliro abwino. Ndipo kotero pamene Frank ankasamalira ntchito, Eisner ankatha kuwuluka kuchokera ku projekiti kupita ku ntchito ngati njuchi, kuwongolera ndi malingaliro ake. Koma iye sanali wabwino monga manejala, kotero pamene iye ankayenera kusamalira magalimoto, zinali zoipa. Palibe amene ankakonda kumugwirira ntchito. Iye analibe ulamuliro. Anali ndi gulu lokonzekera bwino lomwe linali ngati Gestapo, simukanatha kuwononga khobidi popanda kuloledwa. Ngakhale kuti ndinasiyana naye, ndiyenera kuvomereza zimene anachita m’zaka zake khumi zoyambirira. Ndinkakonda mbali ina ya umunthu wake. Nthawi zina zimakhala bwenzi losangalatsa - losangalatsa, lachangu, loseketsa. Koma amakhalanso ndi mbali yakuda, pamene ego yake imamugonjetsa. Poyamba, ankachita zinthu mwachilungamo komanso mwanzeru, koma pa zaka 10 zimenezi ndinayambanso kumudziwa bwino.'

Vuto lalikulu la Eisner mu 2004 linali loti samatha kuwona chipwirikiti mu dipatimenti ya makanema ojambula. Mafilimu awiri omaliza, Treasure Planet a M'bale Bear, ngakhalenso cholowa cha Disney sichinachite chilungamo, komanso sanachite zabwino zambiri pa bokosi ofesi. Panthawi imodzimodziyo, mafilimu ochita bwino kwambiri anali moyo wa anthu, anali maziko a zokopa zamasewera, zoseweretsa za ana ndi mapulogalamu otchuka a pa TV. Nkhani Yoseweretsa anali ndi chotsatira, chiwonetserocho chinalengedwa molingana ndi iye Disney pa ayezi, zanyimbo Nkhani Yoseweretsa, yomwe idaseweredwa pa zombo zapamadzi za Disney, idawonetsanso kanema wapadera wokhala ndi Buzz the Rocketeer, CD ya nthano, masewera awiri apakanema ndi zidole zambiri zomwe zidagulitsa zophatikizika pafupifupi 25 miliyoni, zosonkhanitsira zovala ndi zokopa zisanu ndi zinayi Disney Theme Parks. Chuma pulaneti komabe, sizinali choncho.

"Michael sanamvetsetse kuti zovuta za Disney mu makanema ojambula zinalidi zovuta," Iger adalongosola pambuyo pake. "Ndipo izi zidawonekeranso momwe adachitira ndi Pixar. Iye ankaona kuti sankafuna Pixar, ngakhale kuti zinali zosiyana kwambiri. "Kukambitsirana kulikonse kumafuna kulolerana," akutero Iger. "Ndipo palibe mwa awiriwa amene ali mbuye wonyengerera."

Njira yothetsera vutoli idabwera Loweruka lina usiku mu Marichi 2005, pomwe Iger adalandira foni kuchokera kwa Senator George Mitchell ndi mamembala ena angapo a Disney board. Adamuuza kuti alowa m'malo mwa Eisner ngati CEO m'miyezi ingapo. Pamene Iger adadzuka m'mawa mwake, adayitana ana ake aakazi ndiyeno Steve Jobsov kwa John Lasseter ndipo adawauza momveka bwino kuti amayamikira Pixar ndipo akufuna kupanga mgwirizano. Ntchito zinali zosangalatsa. Ankakonda Iger ndipo nthawi ina adazindikira kuti amafanana pang'ono chifukwa chibwenzi cha Jobs Jennifer Egan ankakhala ndi mkazi wa Iger ku yunivesite.

Chilimwe chimenecho, Iger asanatenge udindo, anali ndi msonkhano woyeserera ndi Jobs. Apple inali pafupi kutuluka ndi iPod yomwe imatha kusewera kanema kuwonjezera pa nyimbo. Kuti agulitse, adayenera kuwonetseredwa pa TV, ndipo Jobs sanafune kuti zidziwike zambiri za izo chifukwa ankafuna kuti zikhale zachinsinsi mpaka atadziwonetsera yekha pa siteji pa mwambo wotsegulira. Makanema awiri apawayilesi ochita bwino kwambiri aku America, Amayi Akunyumba Osimidwa a Wotayika, ya ABC, yoyang'aniridwa ndi Iger wochokera ku Disney. Iger, yemwe anali ndi ma iPod angapo ndipo amawagwiritsa ntchito kuyambira m'mawa kwambiri mpaka ku ntchito yausiku, nthawi yomweyo adawona zomwe angachite kuti awonetse iPod pawailesi yakanema ndipo adapereka makanema awiri otchuka a ABC. “Tinayamba kulankhula za izo mkati mwa mlungu umodzi, sizinali zophweka kwenikweni,” akukumbukira motero Iger. "Koma zinali zofunika chifukwa Steve adawona momwe ndimagwirira ntchito komanso chifukwa zimayenera kuwonetsa aliyense kuti Disney adatha kugwira ntchito ndi Steve."

Kukondwerera kukhazikitsidwa kwa iPod yatsopano, Jobs adabwereka bwalo la zisudzo ku San José ndipo adayitana Iger kuti akhale mlendo wake komanso modabwitsa pamapeto pake. Iger akukumbukira kuti: “Sindinapiteko ku imodzi mwa ulaliki wake, motero sindinkadziŵa kuti chochitikacho chinali chachikulu bwanji. "Zinali zopambana kwambiri paubwenzi wathu. Anaona kuti ndinali wokonda kwambiri umisiri wamakono komanso kuti ndinali wololera kuchitapo kanthu pa zinthu zina zoopsa.” Ntchito zinayamba kugwira ntchito yake mwachizolowezi, kusonyeza omvera mbali zonse ndi ntchito za iPod yatsopano kuti aliyense aone kuti inali " Chimodzi mwazinthu zabwino kwambiri zomwe tidachitapo ”, komanso momwe sitolo ya iTunes idzaperekeranso makanema anyimbo ndi makanema achidule. Kenako, monga chizolowezi chake, adamaliza ndi kunena, "Ndipo chinthu chimodzi ..." iPod idzagulitsa mndandanda wa TV. Kunamveka kuwomba m'manja kwakukulu. Ananenanso kuti mitundu iwiri yotchuka kwambiri imapangidwa ndi ABC. “Ndiye mwini wake wa ABC? Disney! Ine ndikuwadziwa anthu amenewo,” iye anasangalala.

Pamene Iger adakwera siteji, adawoneka womasuka ngati Jobs. "Chimodzi mwazinthu zomwe Steve ndi ine timakonda kwambiri pa izi ndi kuphatikiza kwaukadaulo wodabwitsa wokhala ndi zinthu zodabwitsa," adatero. "Ndine wokondwa kukhala pano kuti ndilengeze kukula kwa ubale wathu ndi Apple," anawonjezera, atatha kupuma koyenera, ndikuwonjezera, "Osati ndi Pstrong, koma ndi Apple."

Komabe, zinali zoonekeratu pakukumbatirana kwawo mwachikondi kuti Pstrong ndi Disney atha kugwiriranso ntchito limodzi. "Umu ndi momwe ndimaonera utsogoleri wanga - chikondi, osati nkhondo," akutero Iger. "Tinamenya nkhondo ndi Roy Disney, ndi Comcast, ndi Apple komanso ndi Pstrong. Ndinkafuna kuthetsa chilichonse, makamaka ndi Pstrong. " Iger anali atangobwera kumene kuchokera kotsegulira malo atsopano a Disney ku Hong Kong. Pambali pake panali Eisner, womaliza kukhala director director. Chikondwererochi chinaphatikizapo ziwonetsero zazikulu za Disney mu Main Street. Pochita izi, Iger adazindikira kuti anthu okhawo omwe adapangidwa m'zaka khumi zapitazi anali ochokera ku Pixar. “Babu lamagetsi linazima,” akukumbukira motero. "Ndinayima pafupi ndi Michael, koma ndidazisunga ndekha chifukwa zimatsutsa momwe amawongolera makanema kwazaka khumi. Patapita zaka khumi The Lion King, Chiphadzuwa ndi chimbalangondo a Aladin kutsatiridwa ndi zaka khumi zopanda kanthu.'

Iger adabwerera ku Burbank, komwe adachita kafukufuku wazachuma ndipo adapeza, mwa zina, kuti gawo la makanema ojambula adavutika mzaka khumi zapitazi. Pamsonkhano wake woyamba ngati CEO, adapereka zotsatira za kuwunika kwake ku board, omwe mamembala ake adakhumudwa kuti sanauzidwepo chilichonse chotere. "Pamene makanema ojambula akuyenda bwino, momwemonso kampani yathu yonse," adatero Iger. "Kanema wochita bwino ali ngati funde lalikulu lomwe limakhudza magawo onse abizinesi yathu - kuyambira otchulidwa m'magulu mpaka nyimbo, mapaki, masewera a kanema, kanema wawayilesi, intaneti komanso zoseweretsa za ana. Ngati sitipanga mafundewa, kampaniyo siyenda bwino. ” Kapena sungani kasamalidwe kamakono mu gawo la mafilimu, lomwe, malinga ndi iye, silinagwire ntchito, kapena kumuchotsa ndikupeza wina, koma mwatsoka sadziwa aliyense woyenera. Ndipo njira yomaliza inali kugula Pixar. Vuto ndilakuti, ngati ikugulitsidwa sindikudziwa, ndipo ikadakhala kuti ikadakwera ndalama zambiri,” adatero. Bungwe la otsogolera linamupatsa chilolezo kuti ayambe kukambirana ndi Pixar za izo.

Iger adachita izi modabwitsa. Pamene adalankhula koyamba ndi Jobs, adavomereza zomwe adazindikira powonera chiwonetsero cha Disney ku Hong Kong, komanso momwe zidamukhutiritsira kuti Disney amafunikira Pstrong. "Ndimakonda Bob Iger chifukwa cha izi," akukumbukira Jobs. "Zimakuvutani. Ichi ndi chinthu chopusa kwambiri chomwe mungachite kumayambiriro kwa zokambirana, malinga ndi malamulo achikhalidwe. Iye anangoika khadi pa tebulo nati, 'Ife tiri mu red. ' Ndinamukonda mnyamatayo nthawi yomweyo chifukwa ndimagwiranso ntchito choncho. Tiyeni tiponye makhadiwo patebulo kuti tione mmene adzagwere.” (Iyi sinali njira ya Jobs kwenikweni. Nthaŵi zambiri ankatsegula zokambiranazo polengeza kuti katundu wa gulu linalake n’zachabechabe.)

Jobs ndi Iger adayenda maulendo ambiri limodzi-kampasi ya Apple, Palo Alto, Allen ndi Co. ku Sun Valley. Choyamba, adasonkhanitsa ndondomeko ya mgwirizano watsopano wogawa: Pstrong adzalandira ufulu wonse wa mafilimu ndi anthu omwe adapanga kale, ndipo pobwezera Disney adzalandira gawo loyenera la Pstrong, ndipo Pstrong amamulipira malipiro ochepa. pogawa mafilimu ake amtsogolo. Koma Iger anali ndi nkhawa kuti mgwirizanowu upangitsa Pstrong kukhala mdani wamkulu ku Disney, zomwe sizingakhale zabwino ngakhale Disney atakhala ndi gawo ku Pstrong.

Kenako anayamba kuwauza a Job kuti mwina achite zina zazikulu. "Ndikufuna kuti mudziwe kuti ndikulingalira izi kuchokera kumbali zonse," adatero. Ntchito mwachiwonekere sizinali zotsutsana nazo. “Sipanapite nthaŵi yaitali kuti tonsefe tizindikire kuti kukambirana kwathu kungatembenukire ku nkhani ya kupeza,” akukumbukira motero Jobs.

Koma choyamba, Jobs anafunikira madalitso a John Lasseter ndi Ed Catmull, choncho anawapempha kuti abwere kunyumba kwake. Ndipo analankhula molunjika pa mfundoyo. "Tiyenera kudziwana ndi Bob Iger," adawauza. "Titha kuziyika pamodzi ndi kumuthandiza kuukitsa Disney. Iye ndi munthu wamkulu. "

Awiriwo ankakayikira poyamba. “Akhoza kunena kuti tinali odabwa,” Lasseter akukumbukira motero. "Ngati simukufuna kutero, chabwino, koma ndikufuna kuti mukumane ndi Bob Iger musanapange malingaliro," anapitiriza Jobs. "Ndinali ndi malingaliro ofanana ndi inu, koma ndinamaliza kumukonda kwambiri mnyamatayo." tsiku . Ndi munthu wowongoka, wopanda chionetsero.” Lasseter akukumbukira momwe iye ndi Catmull adangokhala komweko kwakanthawi ndi pakamwa pawo.

Iger anapita kukagwira ntchito. Anakwera ndege kuchokera ku Los Angeles kupita kunyumba ya Lasseter kukadya chakudya chamasana, anakumana ndi mkazi wake ndi banja lake, ndipo anakhalabe mpaka pakati pa usiku akukambirana. Anamutengeranso Catmull kukadya chakudya chamadzulo ndipo adayendera situdiyo ya Pixar, ali yekha, osagwirizana komanso wopanda Ntchito. “Ndinakumana ndi otsogolera onse kumeneko, mmodzimmodzi, ndipo aliyense anandiuza za filimu yawo,” iye akutero. Lasseter ankanyadira momwe gulu lake linasangalalira Iger, ndipo ndithudi Iger ankamukonda kwambiri. "Ndinali wonyada kwambiri ndi Pixar panthawiyo kuposa momwe ndakhalira," akutero. "Aliyense anali wodabwitsa ndipo Bob adawomberedwa ndi zonse."

Pamene Iger anawona zomwe zidzachitike zaka zikubwerazi— Magalimoto, Ratatouille, Wall-E - adabweranso ndikuuza CFO wake ku Disney: "Yesu Khristu, ali ndi zinthu zazikulu! Tiyenera kungovomerezana nawo. Izi ndizokhudza tsogolo la kampaniyo. "

Pambuyo pake adapanga mgwirizano womwe Disney angagule Pstrong pamtengo wa $ 7,4 biliyoni. Ntchito ndiye idzakhala eni ake akuluakulu a Disney ndi pafupifupi asanu ndi awiri peresenti ya magawo - Eisner anali ndi 1,7 peresenti yokha ndipo Roy Disney ndi gawo limodzi lokha la magawo. Gawo la Disney Animation lidzabweretsedwa pansi pa Pstrong ndi Lasseter ndipo Catmull azitsogolera zonse. Pixar ikhalabe yodziyimira pawokha, situdiyo yake ndi likulu lake likhalabe ku Emeryville, ndipo ikhalabe ndi malo ake a intaneti.

Iger adapempha Jobs kuti abweretse Lasseter ndi Catmull kumsonkhano wam'mawa wachinsinsi wa Disney ku Century City, Los Angeles, Lamlungu. Cholinga chake chinali chowakonzekeretsa kuti chikhale sitepe lalikulu komanso la ndalama zambiri, kuti asakhale ndi vuto ndipo potsirizira pake asabwerere. Pamene adachoka pamalo oimika magalimoto, Lasseter anauza Jobs, "Ngati ndikusangalala kwambiri kapena kulankhula motalika kwambiri, ikani dzanja lanu pa mwendo wanga, ndiye kuti ndiyenera kuchita kamodzi kokha, mwinamwake Lasseter anali kuchita bwino. "Ndinalankhula za momwe timapangira mafilimu, filosofi yathu, kumasuka kwathu ndi kukhulupirika kwathu kwa wina ndi mzake, ndi momwe timakhalira ndi luso la kulenga," akukumbukira. Bungwelo linafunsa mafunso angapo, ndipo Jobs anali ndi Lasseter kuyankha ambiri a iwo. Jobs mwiniwake adalankhula pamwamba pa zonse za momwe kulili kodabwitsa kuphatikiza zaluso ndiukadaulo. "Ndi zomwe chikhalidwe chathu chonse chimakhudza, monga ku Apple," adatero. Iger akukumbukira kuti: “Chilakolako chawo ndi changu chawo chinakopa aliyense.

Bungwe la Disney lisanakhale ndi mwayi wovomereza kuphatikizikako, Michael Eisner adalowapo ndikuyesa kuthetsa mgwirizanowo. Anaimbira foni Iger n’kunena kuti n’njokwera mtengo kwambiri. "Ukhoza kuyika makanema ojambula pamodzi wekha," adamuuza. "Ndipo bwanji?" "Ndikudziwa kuti mutha kuchita," adatero Eisner. Iger anayamba kutaya mtima. "Michael, unganene bwanji kuti ndingathe kuchita ndekha pomwe sunathe?!"

Eisner adati akufuna kubwera kumsonkhano wa board - ngakhale kuti salinso membala kapena manejala - ndikulankhula motsutsana ndi zomwe apeza. Iger anatsutsa, koma Eisner anaimbira foni Warren Buffet, yemwe anali ndi masheya akuluakulu, ndi George Mitchell, yemwe anali tcheyamani wa bungweli. Senema wakale adalimbikitsa Iger kuti alole Eisner kulankhula. "Ndinauza gululo kuti palibe chifukwa chogula Pixar chifukwa anali kale ndi makumi asanu ndi atatu ndi asanu peresenti ya zomwe Pstrong adapanga," Eisner akukumbukira. Amanenanso kuti pamakanema omwe adapangidwa kale, Disney ali ndi gawo la phindu, kuphatikiza ufulu wopanga zotsatizana ndikugwiritsa ntchito otchulidwa m'mafilimu amenewo. "Ndidachita ulaliki pomwe ndidati pali magawo khumi ndi asanu okha a Pstrong omwe atsala omwe Disney alibe. Ndipo ndi zomwe amapeza. Zina ndi kubetcha pamakanema amtsogolo a Pixar. ” Eisner adavomereza kuti Pixar akuchita bwino, koma adakumbutsa kuti sizingakhale choncho mpaka kalekale. "Ndinalozera kwa otsogolera ndi opanga angapo m'mbiri ya filimu omwe adayimba pang'ono kenako adagonja. Izi zidachitikira Spielberg, Walt Disney, ndi ena ambiri. ” "Steve anakhumudwa kuti ndimadziwa zinthu zotere," adatero Eisner pambuyo pake.

Pamene anamaliza ulaliki wake, Iger anatsutsa mfundo zake mfundo ndi mfundo. “Ndiloleni ndifotokoze chimene chalakwika ndi ulaliki umenewu,” iye anayamba. Atawamva onse awiri, bungweli lidavomereza mgwirizano womwe Iger adauza.

Iger adawulukira ku Emeryville kukakumana ndi Jobs kuti akambirane za mgwirizano wa ogwira ntchito ku Pixar. Koma ngakhale izi zisanachitike, Jobs anakumana ndi Catmull ndi Lasseter. "Ngati aliyense wa inu akukayikira," adatero, "ndiwauza 'zikomo, sindikufuna' ndikuyimba mluzu pa mgwirizanowu." Panthawiyi zingakhale zosatheka. Komabe, iwo anasangalala ndi manja ake. "Ndilibe vuto ndi izi," adatero Lasseter. "Tiyeni tichite." Kenako aliyense anakumbatirana ndipo Job anagwetsa misozi.

Aliyense ndiye adasonkhana mu atrium. "Disney akugula Pstrong," Jobs adalengeza. Misozi inanyezimira m’maso mwa ena, koma pamene ankafotokoza mmene dili linkakhalira, ogwira ntchitowo anazindikira kuti ndi kupeza mozondoka. Catmull adzakhala mtsogoleri wa makanema ojambula pa Disney, Lasseter adzakhala director director. Pomaliza, onse anasangalala. Iger anayimirira pambali ndipo Jobs adamuyitana kuti abwere pamaso pa antchito omwe adasonkhana. Pomwe Iger adalankhula za chikhalidwe chapadera cha Pstrong ndi momwe Disney ayenera kuchisamalira ndikuphunzirapo, khamu la anthu lidawomba m'manja.

"Cholinga changa sikungopanga zinthu zabwino, koma kumanga makampani akuluakulu," adatero Jobs pambuyo pake. "Walt Disney anachita. Ndipo momwe tidapangira kuphatikizako, tidalola Pstrong kukhalabe kampani yayikulu ndikuthandiza Disney kukhalanso imodzi. "

Gwero
Zokambirana
Mitu: , , , , , , , , ,

Zogwirizana



Ambiri amawerenga zolemba

.