Ondrej Holzman Mlandu woyambirira udabwezeredwa mu 2005, koma tsopano ndi mlandu wonse, pomwe Apple akuimbidwa mlandu wophwanya malamulo odana ndi kukhulupilira chifukwa choletsa kugwiritsa ntchito nyimbo zomwe zidagulidwa ku iTunes Store, kubwera kukhoti. Mlandu wina wofunikira uyamba Lachiwiri ku Oakland, ndipo imodzi mwamaudindo akulu idzaseweredwa ndi malemu Steve Jobs.
Tili kale mwatsatanetsatane za mlandu womwe Apple adzakumane ndi mlandu wa 350 miliyoni adadziwitsa. Mlanduwu umakhudzanso ma iPod akale omwe amatha kusewera nyimbo zogulitsidwa mu iTunes Store kapena kutsitsa kuchokera pama CD ogulidwa, osati nyimbo zochokera m'masitolo opikisana. Izi, malinga ndi otsutsa a Apple, zinali kuphwanya lamulo loletsa kukhulupilira chifukwa zimatsekera ogwiritsa ntchito mu dongosolo lake, omwe angathe, mwachitsanzo, kugula ena, osewera otsika mtengo.
Ngakhale Apple inasiya zomwe zimatchedwa DRM (digital rights management) kalekale ndipo tsopano nyimbo zomwe zili mu iTunes Store zimatsegulidwa kwa aliyense, Apple pamapeto pake idalephera kuletsa mlandu wazaka khumi kuchokera kwa Thomas Slattery kupita ku. khoti. Mlandu wonsewo wakula pang’onopang’ono ndipo tsopano wapangidwa ndi milandu ingapo ndipo uli ndi zikalata zopitirira 900 zimene mbali zonse za mkanganowo zinaperekedwa kukhoti.
Maloya a otsutsawo tsopano akulonjeza kuti adzatsutsa pamaso pa khoti zomwe Steve Jobs anachita, zomwe ndi imelo, zomwe adatumiza kwa anzake pa nthawi yomwe anali CEO, ndipo zomwe tsopano zingakhudze kampani ya California. Aka si nthawi yoyamba, mlandu womwe ulipo kale ndi mlandu wachitatu wosadalirika womwe Apple ikukhudzidwa, ndipo Steve Jobs adachita nawo gawo lililonse, ngakhale atamwalira, kapena m'malo mwake zofalitsa zake.
Maimelo ndi zolemba zojambulidwa ndi Jobs zikuwonetsa woyambitsa nawo kampaniyo kuti akukonzekera kuwononga chinthu chomwe chikupikisana nawo kuti ateteze nyimbo za digito za Apple. "Tiwonetsa umboni kuti Apple idachitapo kanthu kuti asiye mpikisano komanso chifukwa cha mpikisano wovulazidwa komanso kuvulaza makasitomala," adatero NYT Bonny Sweeney, Phungu Wotsogola kwa Wotsutsa.
Umboni wina wasindikizidwa kale, mwachitsanzo mu imelo ya 2003 Steve Jobs adawonetsa nkhawa za Musicmatch yotsegula sitolo yake ya nyimbo. "Tiyenera kuonetsetsa kuti Music Match ikakhazikitsa sitolo yawo ya nyimbo, nyimbo zomwe zidatsitsidwa sizisewera pa iPod. Kodi lingakhale vuto? ” Jobs adalembera ogwira nawo ntchito. Umboni wowonjezereka ukuyembekezeka kutulutsidwa panthawi ya mlandu womwe ungayambitse mavuto kwa Apple.
Akuluakulu apamwamba a Apple adzachitiranso umboni pamlanduwo, kuphatikiza Phil Schiller, wamkulu wamalonda, ndi Eddy Cue, yemwe amayendetsa iTunes ndi ntchito zina zapaintaneti. Maloya a Apple akuyembekezeka kutsutsa kuti zosintha zosiyanasiyana za iTunes pakapita nthawi zasintha kwambiri zinthu za Apple m'malo movulaza mwadala opikisana nawo ndi makasitomala.
Mlanduwu uyamba pa Disembala 2 ku Oakland, ndipo oimbawo akupempha Apple kuti ilipire ogwiritsa ntchito omwe adagula pakati pa Disembala 12, 2006 ndi Marichi 31, 2009. iPod classic, iPod shuffle, iPod touch kapena iPod nano, 350 miliyoni. Woweruza dera Yvonne Rogers ndi amene akutsogolera mlanduwu.
Ena awiri omwe adatchulidwa milandu yotsutsa omwe Apple adakhudzidwa pambuyo pa imfa ya Jobs adakhudza makampani asanu ndi limodzi a Silicon Valley omwe akuti adagwirizana kuti achepetse malipiro posalembana ntchito. Pankhaniyi, nawonso, mauthenga ambiri ochokera kwa Steve Jobs adatulukira kuti amatsatira khalidwe lotere, ndipo sizinali zosiyana ndi nkhani ya. kukonza mitengo ya e-books. Ngakhale kuti nkhaniyi ili kale akubwera mpaka kumapeto kwake, mlandu wamakampani asanu ndi limodzi ndi kusavomerezana kwa ogwira ntchito udzapita kukhoti mu Januwale.
DRM idafunidwa ndi osindikiza ndipo ndizopenga kuyembekezera kuti Apple idzagulitsa ndalama zothandizira masitolo ogulitsa nyimbo kapena chilolezo cha FairPlay ndikuvutika ndi zotsatira za kukhazikitsidwa mosasamala pa osewera ena a mp3 ... khalidwe, ndipo anayamba kulira pamene Apple anawachotsa. Nkhani pa Daring Fireball (http://df4.us/21z) amafotokoza bwino zomwe ofalitsa asokoneza chifukwa choumirira pa DRM
Steve adatenga DRM ngati choyipa chofunikira chomwe adayandikira kuti afikire m'mabuku, onani Malingaliro pa DRM + mawu oyamba okhudza sitolo ya Music (ndi karma yabwino). Onse iPod ndi iTunes anamangidwa ngati munda wosathawika wokhala ndi mipanda, kuyambira pachiyambi panali zosankha zowotcha nyimbo ku ma CD ndi kuzisewera kunja kwa chilengedwe cha Apple, ndipo zomwezo zikhoza kuchitika ndi zinthu zogulidwa pa sitolo ya Rhapsody ... Ine kunyalanyaza kutaya khalidwe tsopano, ndi nkhani mfundo.
Kodi makasitomala onse omwe adagula iPod panthawiyo angalandire chipukuta misozi kuchokera ku bwaloli?
Kwa makasitomala aku US okha.
Koma ndiye tsankho, zingakhale bwino kukasuma ku Brussels
Pali milandu ndi mikangano, ndikungomvetsetsa pankhaniyi umbombo wa chipani chodandaula kuti atenge kuluma mu apulo wamkulu.