Spotify ikuyesa chinthu chatsopano chomwe chidzalola ogwiritsa ntchito osalipira kudumpha zotsatsa

Spotify, yomwe ndi ntchito yayikulu kwambiri yotsatsira, ikuyesa chinthu chatsopano. Imalola ogwiritsa ntchito osalipira kudumpha zotsatsa zopanda malire zomvera ndi makanema. Pakadali pano, mawonekedwe atsopanowa akupezeka kwa anthu ena aku Australia okha, ndipo pambuyo pake atha kuwonjezedwa kwa onse omwe salipira ntchitoyo.

Zotsatsa ndi imodzi mwazinthu zomwe Spotify amapezera ndalama, kotero kuwonjezera mwayi wowadumpha kungawoneke ngati kopanda phindu kwa ena. Koma monga momwe kampaniyo inanenera za magaziniyo AdAge, amawona zosiyana kwambiri ndi machitidwe atsopano otchedwa Active Media, chifukwa amazindikira zomwe amakonda chifukwa chadumpha. Kutengera ndi zomwe zapezedwa, idzatha kupereka zotsatsa zofananira kwa omvera ndipo chifukwa chake zitha kuwonjezera kudina kwamunthu aliyense.

Nthawi yomweyo, Spotify akuika pachiwopsezo potumiza ntchito yatsopanoyi. Otsatsa sadzayenera kulipira zotsatsa zonse zomwe ogwiritsa ntchito amadumpha. Chifukwa chake ngati omvera onse osalipira akanalumpha kutsatsa, ndiye kuti Spotify sakanapanga dola. Kupatula apo, izi ndichifukwa chake chinthu chatsopanocho chikuyesedwa pakati pa ogwiritsa ntchito ochepa.

Malinga ndi ziwerengero zaposachedwa kwambiri za mwezi watha, Spotify ali ndi olembetsa okwana 180 miliyoni, omwe 97 miliyoni amagwiritsa ntchito dongosolo laulere. Kuonjezera apo, mikhalidwe ya ogwiritsa ntchito osalipira ikukhala yokongola kwambiri - kuyambira masika, mndandanda wamasewera apadera omwe ali ndi mazana a playlists amapezeka kwa omvera, omwe angathe kudumpha kwamuyaya.