Tsekani malonda

Ogwiritsa ntchito ambiri a Spotify azolowera kale kukhala ndi nyimbo zatsopano pafupifupi dazeni zitatu zomwe zimaperekedwa ku "bokosi" lawo Lolemba lililonse, zomwe zimasankhidwa malinga ndi zomwe amakonda. Ntchitoyi imatchedwa Discover Weekly ndipo kampani yaku Sweden idalengeza kuti ili ndi ogwiritsa ntchito 40 miliyoni omwe adasewera nyimbo mabiliyoni asanu mkati mwake.

Spotify akulimbana ndi nkhondo yaikulu kwambiri ndi Apple Music m'munda wa ntchito zotsatsira nyimbo, zomwe zikupeza olembetsa pang'onopang'ono pambuyo pa kukhazikitsidwa kwake chaka chatha ndipo akukonzekera kumenyana ndi mpikisano waku Sweden m'tsogolomu. Ichi ndichifukwa chake Spotify sabata ino adawongolera kusunthako malinga ndi zolembetsa, ndipo Discover Weekly yomwe tatchulayi ndi imodzi mwa mphamvu zomwe ingadzitamandire nazo.

Apple Music imaperekanso malingaliro osiyanasiyana kutengera, mwachitsanzo, nyimbo ziti zomwe mumatcha "zokonda" ndi zomwe mumamvera, koma Discover Weekly ikadali yosiyana. Ogwiritsa ntchito nthawi zambiri amadabwa ndi momwe nyimbo ya Spotify ingathandizire sabata iliyonse popanda kusokoneza mwachindunji kupanga kwake.

Kuphatikiza apo, Matt Ogle, yemwe amatsogolera chitukuko cha kupezeka kwa nyimbo za Spotify ndikusintha makonda amtundu wonsewo malinga ndi zomwe amakonda, adawulula kuti kampaniyo yasintha zida zake zonse kuti athe kukhazikitsa makonda ozama kwambiri m'malo ena. utumiki. Spotify analibe zothandizira pa izi, chifukwa Discover Weekly idapangidwanso ngati projekiti yam'mbali.

Tsopano, malinga ndi deta ya kampaniyo, oposa theka la omvera a Discover Weekly amaimba nyimbo zosachepera khumi sabata iliyonse ndikusunga imodzi kwa okondedwa awo. Ndipo ndi momwe ntchitoyi ikuyenera kugwirira ntchito - kuwonetsa omvera atsopano, ojambula osadziwika omwe angakonde. Kuphatikiza apo, Spotify ikuyesetsa kupeza akatswiri ang'onoang'ono ndi ang'onoang'ono kuti akhale pamndandanda wazosewerera ndikugawana nawo zambiri kuti apindule nawo.

Chitsime: pafupi
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