Michal Ždanský Patha zaka 38 kuchokera pamene kampani yamtengo wapatali kwambiri padziko lapansi lero, Apple Inc., yomwe kale inali Apple Computer, inakhazikitsidwa. Kukhazikitsidwa kwake nthawi zambiri kumalumikizidwa ndi banja Steve Jobs ndi Steve Wozniak, ndipo zochepa zomwe zimanenedwa za membala wachitatu woyambitsa, Ronald Wayne. Nthawi ya Wayne pakampaniyi inali yaifupi kwambiri, yomwe idatenga masiku 12 okha.
Atachoka, analipira ndalama zokwana madola 800 pagawo lake la magawo 48 la magawo XNUMX alionse, zomwe masiku ano zikanakhala zokwana madola XNUMX biliyoni. Komabe, Wayne wathandizira pang'ono pamphero mu nthawi yake yochepa ku Apple. Iye ndiye mlembi wa logo yoyamba ya kampaniyo ndipo adalembanso chikalatacho. Tiyeneranso kutchulidwa kuti Wayne anasankhidwa ndi Jobs mwiniwake, yemwe ankamudziwa kuchokera ku Atari, komanso chifukwa cha kuthekera kwake kuthetsa mikangano.
Poyankhulana kwa NextShark, zomwe anapereka September watha, Ronald Wayne anaulula momwe zinthu zina zinakhalira ndi momwe amaziwonera lero. Malinga ndi iye, kuchoka kwake mwachangu ku Apple kunali koyenera komanso koyenera kwa iye panthawiyo. M'mbuyomu anali ndi kampani yakeyake, yomwe idasokonekera, komwe adapeza chidziwitso chofunikira. Pamene adazindikira kuti kulephera kotheka kungamutembenukire pazachuma, popeza Jobs ndi Wozniak sanali olemera kwambiri panthawiyo, adakonda kusiya chirichonse.
Pamene mgwirizano unachitika, Jobs anapita ndikuchita zomwe ankayenera kuchita. Anapeza mgwirizano ndi kampani yotchedwa Byte Shop kuti awagulitsire nambala inayake ya makompyuta. Kenako anapita n’kukachitanso zimene ankayenera kuchita – anabwereka ndalama zokwana madola 15 kuti apeze zinthu zofunika popanga makompyuta amene anaitanitsa. Zoyenera ndithu. Vuto linali, ndinamva kuti Byte Shop inali ndi mbiri yoyipa yolipira ngongole zawo. Ngati zonse sizinayende, kodi $000 ibwezedwa bwanji? Kodi anali ndi ndalama? Ayi. Zingakhale kwa ine? Inde.
M'zaka za m'ma 500, pamene Apple inali pafupi, Wayne anapanga chisankho china choipa chokhudza Apple. Anagulitsa chikalata choyambirira pamtengo wotsika kwambiri wa $19. Pafupifupi zaka 1,8 pambuyo pake, chikalatacho chinawonekera pamalonda ndipo chinagulitsidwa pa $3600 miliyoni, kuŵirikiza XNUMX mtengo umene Wayne anachichotsera.
Ichi ndi chinthu chimodzi chomwe ndimanong'oneza nazo bondo munkhani yanga yonse ya Apple. Ndinagulitsa chikalatacho pamtengo wa $500. Zimenezi zinachitika zaka 20 zapitazo. Ndi ntchito yomweyo yomwe idagulitsidwa pamsika pafupifupi zaka ziwiri zapitazo pamtengo wa 1,8 miliyoni. Ndikudandaula kuti.
Komabe, Wayne anakumana ndi Apple mwaukadaulo, makamaka Steve Jobs, zaka zambiri pambuyo pake. Zinali nthawi yomwe kampaniyo ikupanga iPhone. Wayne ankagwira ntchito pakampani ina yotchedwa LTD, yomwe mwiniwakeyo anapanga chip chomwe chimalola kuti zinthu zizigwiritsidwa ntchito kudzera pa touch screen kuti chinthucho chimayenda ndendende mogwirizana ndi kayendedwe ka chalacho, monga poyendetsa zithunzi kapena slider pa loko. Steve Jobs ankafuna kuti Wayne atenge mwamunayu kuti agulitse kampani yake ndi chilolezo chake chomwe ankachifuna. Inali imodzi mwa nthawi zosowa pamene wina adanena "ayi" kwa Steve.
Ndidati sindichita izi, koma ndilankhula naye za chilolezo chokhacho chaukadaulowu kwa Apple - palibe kampani ina yamakompyuta yomwe ingachite izi - koma sindingamulimbikitse kuti agulitse kampani yake chifukwa alibe kalikonse. zina. Ndipo amenewo anali mathero ake. Ndiyenera kuvomereza lero kuti lingaliro langa mwina linali lolakwika. Osati kuti lingaliro langa la filosofi linali lolakwika, koma ndikanayenera kupatsa munthuyo mwayi wosankha yekha.
Kupatula apo, adakumananso ndi magawo angapo ndi Jobs m'mbuyomu. Mwachitsanzo, amakumbukira momwe Jobs adamuitanira ku chiwonetsero cha iMac G3. Kampaniyo inalipira tikiti yake ya ndege ndi hotelo, ndipo Jobs ankawoneka kuti ali ndi chifukwa china chapadera chofunira Wayne kumeneko. Pambuyo pa seweroli, adakhala nthawi yayitali paphwando lokonzekera, kenaka adalowa mgalimoto ndikupita ku likulu la Apple, komwe Steve Wozniak adalumikizana naye chakudya chamasana ndipo atatha kukambirana, adamufunira ulendo wabwino wobwerera kwawo. Zinali choncho, ndipo Wayne samamvetsetsabe zomwe chochitika chonsecho chimayenera kutanthauza. Malinga ndi iye, gawo lonselo silinagwirizane ndi Steve. Kupatula apo, amakumbukira umunthu wa Jobs motere:
Ntchito sanali kazembe. Anali mtundu wa munthu yemwe ankasewera ndi anthu ngati zidutswa za chess. Chilichonse chimene ankachita ankachichita mozama kwambiri ndipo anali ndi zifukwa zomveka zokhulupirira kuti anali wolondola. Zomwe zikutanthauza kuti ngati malingaliro anu akusiyana ndi ake, mukadakhala ndi mtsutso wabwino kwambiri.
