Tsekani malonda

Mtsogoleri wamkulu wa Nike a Mark Parker adakhala pansi kuti akambirane ndi Stephanie Ruhle wa magazini ya Bloomberg ndipo analankhula poyera za njira ya Nike ya mankhwala, mwa zina. Pamafunsidwe amphindi 13, Parker adati ali ndi chiyembekezo pakampani yake, Apple ndi zobvala. Anasonyezanso kuti makampani awiriwa apitiriza kugwirizana pa chitukuko cha zipangizo kuchokera ku gawo ili. 

M'mbuyomu, Nike inathetsa chitukuko cha chibangili cholimbitsa thupi cha FuelBand, komanso chifukwa chachikulu cha gulu lomwe linagwirizana pa chibangili ichi chinasamukira ku Cupertino kuti atenge nawo mbali pa chitukuko cha Apple Watch. Komabe, malinga ndi Parker, Nike, mogwirizana ndi Apple, ali ndi mwayi wochulukirapo wogwiritsa ntchito gawoli ndikupeza china chachikulu kuposa momwe makampani angakhalire ngati aliyense angagwire ntchito payekha.

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Kenako Parker adagawana kuti pali dongosolo lopanga chinthu "chovala" chotere chomwe chidzakulitsa ogwiritsa ntchito pulogalamu ya Nike + kuchoka pa 25 miliyoni mpaka mazana mamiliyoni. Komabe, sizikudziwikiratu kuti akufuna bwanji kuchita bwino ku Nike.

Zowonadi, Parker sanatsimikizire mgwirizano pakati pa Apple ndi Nike pa hardware. Kuphatikiza apo, kugulitsa zida pa seti sikungakhale kofunikira pakampaniyo. Nike ikufuna kukwaniritsa, koposa zonse, kukulitsa kwa pulogalamu yake yolimbitsa thupi ya Nike +, ndipo ndizomwe ubale wapamtima ndi Apple komanso mtundu wa mgwirizano womwe sunatchulidwebe pachida chatsopano ungathandizire.

Nike ndi Apple akhala akugwira ntchito limodzi mu gawo lolimbitsa thupi kwa nthawi yayitali, ndipo pulogalamu ya Nike + nthawi zonse yakhala gawo lofunikira pa iPod nano and touch. Kuphatikiza apo, Apple ikulimbikitsanso pulogalamuyi pa iPhones, ndipo Nike + idzakhalanso ndi malo ake mu Apple Watch yomwe ikubwera.

Parker atafunsidwa m'mafunso zomwe akuganiza kuti zovala ziyenera kuwoneka m'tsogolomu, Parker adayankha kuti zisawonekere, zophatikizika, zokongola komanso zogwira ntchito zambiri.

Chitsime: The Guardian, pafupi
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