Michal Marek Apple adalengeza zotsatira zachuma pa gawo lachitatu la ndalama za 2016, ndipo nthawi ino Tim Cook akhoza kumasuka. Kampani yaku California idapitilira zomwe Wall Street amayembekezera. Komabe, ziyenera kudziwidwa kuti pambuyo pa kotala yokhumudwitsa, liti Ndalama za Apple zidatsika koyamba m'zaka 13, ziyembekezo zimenezi sizinali zazikulu kwambiri.
Kwa miyezi ya Epulo, Meyi ndi Juni, Apple idalemba ndalama zokwana $ 42,4 biliyoni ndi phindu lonse la $ 7,8 biliyoni. Ngakhale izi sizotsatira zoyipa pazomwe Apple ikuchita, poyerekeza ndi nthawi yomweyi chaka chatha, kuwonongeka kwakukulu kwachuma kumatha kuwonedwa. Mu gawo lachitatu lazachuma chaka chatha, Apple idatenga $ 49,6 biliyoni ndikuyika phindu la $ 10,7 biliyoni. Mipata yonse ya kampaniyi idatsikanso chaka ndi chaka kuchoka pa 39,7% mpaka 38%.
Pankhani ya malonda a iPhone, gawo lachitatu linali lofooka kwambiri pakapita nthawi. Komabe, malonda adapitilirabe zomwe zikuyembekezeka kwakanthawi, zomwe zitha kuchitika makamaka chifukwa chakulandira kwachangu kwa iPhone SE. Kampaniyo idagulitsa mafoni 40,4 miliyoni, omwe ndi pafupifupi ma iPhones ochepera mamiliyoni asanu kuposa gawo lachitatu la chaka chatha, koma ochulukirapo kuposa momwe akatswiri amayembekezera. Zotsatira zake, magawo a Apple adakwera 6 peresenti pambuyo polengezedwa zotsatira zachuma.
"Ndife okondwa kufotokoza zotsatira za kotala lachitatu zomwe zikuwonetsa kufunikira kwamakasitomala kuposa momwe timayembekezera koyambirira kwa kotala. Takhazikitsa bwino iPhone SE, ndipo ndife okondwa kuwona momwe mapulogalamu ndi ntchito zomwe zidayambitsidwa ku WWDC mu June zalandilidwa ndi makasitomala ndi opanga chimodzimodzi. ”
Ngakhale pambuyo pa gawo lachitatu la chaka chino, zikuwonekeratu kuti malonda a iPad akupitirizabe kuchepa. Apple idagulitsa mapiritsi ake ochepera 10 miliyoni kotala, kutanthauza miliyoni imodzi zosakwana chaka chapitacho. Komabe, kuchepa kwa mayunitsi ogulitsidwa kumalipidwa ndi mtengo wapamwamba wa iPad Pro yatsopano potengera ndalama.
Ponena za malonda a Mac, panalinso kuchepa komwe kukuyembekezeka. M'gawo lachitatu la chaka chino, Apple idagulitsa makompyuta 4,2 miliyoni, mwachitsanzo pafupifupi 600 pasanathe chaka chimodzi m'mbuyomo. MacBook Air yokalamba pang'onopang'ono komanso mbiri yosasinthidwa kwa nthawi yayitali ya MacBook Pros, yomwe Apple mwina anali kuyembekezera. purosesa yatsopano ya Intel Kaby Lake, zomwe zinachedwa kwambiri.
Komabe, Apple idachita bwino kwambiri pazantchito, pomwe kampaniyo idapezanso zotsatira zabwino kwambiri. App Store idapanga ndalama zambiri m'mbiri yake mgawo lachitatu, ndipo gawo lonse la Apple lakula ndi 19 peresenti pachaka. Mwina chifukwa chakuchita bwino pantchitoyi, kampaniyo idakwanitsa kubweza ndalama zokwana $13 biliyoni kwa eni ake monga gawo la pulogalamu yobwezera.
M'gawo lotsatira, Apple ikuyembekeza phindu kwinakwake pakati pa 45,5 ndi 47,5 madola mabiliyoni, omwe ndi ochuluka kuposa kotala omwe zotsatira zake zinangolengezedwa, koma zochepa kuposa nthawi yomweyi chaka chatha. M'gawo lachinayi la chaka chatha, kampani ya Tim Cook inanena za malonda a $ 51,5 biliyoni.
Ngakhale zili choncho, kutsikako kungafotokozedwe m’mbali zonse. Chifukwa chakuti ofufuzawo anali okayikira kale, kotero amaika chiŵerengerocho m'munsi, ndipo Apple anafika pamwamba pa chiŵerengerocho ndi makutu ophwanyika, kotero ndizopambana. Ndiye kwenikweni yup.
Ndiwonetseni kampani ina yomwe inganyoze zotsatira zofanana...
Koma mulungu asalole, ndikuvomereza kuti Apple ndi Cook akhoza kumwetulira chifukwa ndalamazo ndizoposa zabwino ngakhale zatsika. Apa ndi kukumba kwa atolankhani, chifukwa akuyenera kukhala kumbuyo kwa otsutsa ndipo ambiri ali pafupifupi muzofalitsa zina zonse, chifukwa iye ndi wotsika kwambiri ndipo aliyense, ngakhale Timy Cook :), akudziwa. Koma apa nkhaniyo ikuwoneka ngati yabwino kwambiri ndipo sizabwino, chifukwa ili kutali kwambiri. Apple yakhala ikusowa zatsopano kwa nthawi yayitali, ndipo ngati atabwera ndi china chatsopano, sangathe kuchichita mwachangu, ndipo msika wayamba kuzindikira, womwe uli ndi inertia yambiri.
Iwo ankadziwa kuti padzakhala kuchepa. Zotsatira zitalengezedwa, mtengo wagawo wa Apple udakwera kuposa 7%. Chifukwa chake Apple idamaliza bwino kuposa momwe akatswiri amayembekezera.
Chonde musasokoneze msika ndi masheya. Enron ankatchedwa kampani yotsogola kwambiri ku America isanagwe, ndipo katundu wake anali kukwera kwambiri. Ngakhale ndikufanizira pang'ono koyipa, chifukwa Enron adabera muakaunti, koma msika ndi masheya sizikugwirizana bwino. Kampani ikhoza kukhala yokhazikika pamsika, koma ogawana nawo amatumiza magawo ake mosavuta chifukwa kugwa mvula kwinakwake. Ndipo mosiyana. Ndipo mophweka, kaya timakonda kapena ayi, Apple sanawonetse china chilichonse posachedwapa, mitengo yake ndi yokwera kwambiri, msika waku China, womwe umabetcherana kwambiri, tsopano umakhala wozizira kwambiri, kotero zonsezi zikhoza kubwereranso. izo. Osati kuti ndikuzifuna, ndimakonda Apple, koma ayenera kukankha pang'ono.
Mgwirizano. Koma apa muli pa "tsamba lokonda". Ndipo, mwatsoka, izi nthawi zambiri zimawonetsedwa ndi cholinga cha momwe wolemba amaonera nkhaniyi.